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Web 2'0 Library 2'0 Librarian 2'0

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Yes the principles and foundations of librarianship have not changed. ... evaluate every aspect of classical librarianship with the end goal of usability ... – PowerPoint PPT presentation

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Title: Web 2'0 Library 2'0 Librarian 2'0


1
Web 2.0 Library 2.0 Librarian 2.0
  • Stephen Abram
  • Vice President, Innovation
  • April 12, 2006
  • Bucknell University

2
Listen
  • The slides will be up on Stephens Lighthouse as
    soon as I can get them there.
  • So, Listen.
  • The details arent as important as the overall
    impression
  • So, Listen.
  • There is a conceptual shift here that has to be
    understood first.

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Reminder 150,00-250,000 A DAY!
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The Long Tail of QUESTIONS
libraries
10
Great Expectations
  • The future is already here, its just not evenly
    distributed yet!

11
Expectations 1.0
  • Yes the principles and foundations of
    librarianship have not changed. . . We have
    always done this.
  • The tools we use are entering a new era. And
    where we get the tools, how we use them, and how
    flexible and timely we can be is changing.
  • Will attitudes and aptitudes change if we dont
    re-frame the conversation? Maybe.

12
Expectations 1.0
  • Search
  • Retrieve
  • View
  • Print
  • Link
  • Navigate
  • Read
  • . . .

13
Pandora
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WEB 2.0
  • Web 2.0 is a term often applied to a perceived
    ongoing transition of the World Wide Web from a
    collection of websites to a full-fledged
    computing platform serving web applications to
    end users. Ultimately Web 2.0 services are
    expected to replace desktop computing
    applications for many purposes.
  • Wikipedia

19
Library 2.0 is an operating model that allows
libraries to respond rapidly to market needs.
This does not mean that we abandon our current
users or our mission. It is a philosophy of
rapid change, flexible organization structures,
new Web 2.0 tools, and user participation that
will put the library in a much stronger position,
ready to efficiently and effectively meet the
needs of a larger user population. Michael
Casey, LibraryCrunch.com blog Gwinnett County PL
20
Library 2.0 is very much influenced by
technology-driven, two-way, social interactions
between staff and staff and staff and patrons. L2
has provided a framework within which weve been
able to re-evaluate every aspect of classical
librarianship with the end goal of usability and
findability in mind. John Blyberg, Blyberg.net,
AADL
21
Darlene Fichter, 2006
22
WEB 2.0
  • RSS really simple syndication

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WEB 2.0
  • Wikis

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WEB 2.0
  • New Programming Tools
  • AJAX, API, Mash-ups, widgets, wizards

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WEB 2.0
  • Blogs and blogging

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WEB 2.0
  • Commentary and comments

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WEB 2.0
  • Personalization and My Profiles

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WEB 2.0
  • Podcasting, P2P and MP3 files

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WEB 2.0
  • Streaming Media audio and video

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WEB 2.0
  • Reviews and User-driven Ratings

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WEB 2.0
  • Recommender Functionality

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WEB 2.0
  • Personalized Alerts

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WEB 2.0
  • Web Services

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WEB 2.0
  • Instant Messaging and Virtual Reference

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WEB 2.0
  • Folksonomies, Tagging and Tag Clouds
  • Visualization

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WEB 2.0
  • Photos (e.g. Flickr, Picasa)

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WEB 2.0
  • Social Networking

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WEB 2.0
  • Socially Driven Content

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WEB 2.0
  • Open Access, Open Source, Open Content

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WEB 2.0
  • Social Bookmarking

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WEB 2.0
  • Productivity Tools

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Library 2.0
  • All of the above!
  • And FRBR, etc.
  • And a culture of nimble experimentation.

48
Library 2.0
  • Learning
  • Community
  • Productivity

49
Librarian 2.0
  • The Guru of the Information Age!

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Librarian 2.0
  • Understand the power of the Web 2.0 opportunities.
  • Understand the power of the Web 2.0 opportunities.

Understands the power of the Web 2.0
opportunities
  • Understands the power of the Web 2.0
    opportunities

51
Librarian 2.0
  • Learns the major tools of Web 2.0 and Library 2.0
    and tries to innovate

52
Librarian 2.0
  • Combines e-resources and print formats and is
    container and format agnostic.

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Librarian 2.0
  • Is device independent and uses and delivers to
    everything from laptops to Smartphones to PDAs to
    iPods

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Librarian 2.0
  • Develops targeted federated search and adopts the
    OpenURL standard

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Librarian 2.0
  • Connects people and technology and information in
    context

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Librarian 2.0
  • Doesnt shy away from non-traditional cataloguing
    and classification and chooses tagging,
    folksonomies and user-driven content descriptions
    where appropriate.

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Librarian 2.0
  • Embraces non-textual information and the power of
    pictures, moving images, sight and sound

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Librarian 2.0
  • Understands the long tail and leverages the
    power of old and new content

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Librarian 2.0
  • Sees the potential in using content sources like
    the Open Content Alliance, Google Print and
    OpenWorldCat

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Librarian 2.0
  • Connects users up to expert discussions,
    conversations and communities of practice and
    participates there as well

61
Librarian 2.0
  • Uses and develops advanced social networks to
    enterprise advantage

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Librarian 2.0
  • Connects with everyone using their communication
    mode of choice telephone,mail, print, Skype,
    IM, SMS, e-mail, virtual reference, etc.

63
Librarian 2.0
  • Encourages user driven metadata and user
    developed content and commentary

64
Librarian 2.0
  • Understands the wisdom of crowds and the real
    roles and impacts of the blogosphere, web
    syndicasphere and wikisphere

65
Librarian 2.0
  • Understands their users at a deep level not
    just as pointers and clickers

66
Librarian 2.0
  • Understands end users deeply in terms of their
    goals and aspirations, workflows, and social and
    content needs, and more.

67
Librarian 2.0
  • Librarian 2.0 is where the user is, when the user
    is there. This is an immersion environment.

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Librarian 2.0
  • Librarian 2.0 strives to spend more time on
    direct end user impacts than library management.

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Librarian 2.0
  • Librarian 2.0 plays.

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Researchers
Hobbyists
Clubs
Content e-Resources
DE Learning Education
University and Colleges Schools and Public
Libraries
eGov, Programs Alliances
Local and Government Partners
Card Holders
Faculties
Students
Community Groups
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
77
Library 2.0
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Usability The A frame adopted from newspaper
layout is not what works. Eyetools
84
Personas
  • Discovery Dan
  • Dan represents the adult non-researcher
    population.
  • Haley High School
  • Haley represents the high school student
    population.
  • Jennifer
  • Jennifer represents the parents of teenagers.
  • Mommy Marcie
  • Marcie represents the parents of young children.
  • Rick Researcher
  • Rick represents adult researchers who own a
    personal computer.
  • Senior Sally
  • Sally represents senior citizens.
  • Tasha Learner
  • Tasha represents adult researchers who do not own
    a personal computer.

85
Preparing for the Inevitable
86
Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
87
Barriers
  • Too many policies
  • Irrelevant organizational chart
  • Remote users are not served
  • The Catalog isn't like Amazon or Google (which
    our users use!)
  • Too many sacred cows in reference departments
  • Librarians do not market themselves or their
    services well
  • Many libraries don't have enough computers to
    meet user demand
  • Library staff need more training (and need to
    learn how to learn)
  • Libraries need more innovative programming

Michael Stephens workshop
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Lets Go!
Stephen Abram, MLS VP Innovation, SirsiDynix Cel
416-669-4855 stephen.abram_at_sirsidynix.com http//w
ww.sirsidynix.com Stephens Lighthouse
Blog http//stephenslighthouse.sirsi.com
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