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Brand Ambassador Programs - naturally integrate your brand into every aspect of ... include: Paris Hilton, DJ AM, Lil Flip, Ludacris, Rich Boy, Akon, 50 Cent, ... – PowerPoint PPT presentation

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Title: Sponsorship

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  • Youth Marketing Connection is a leading resource
    for youth marketing services, enabling agencies
    and brands to create authentic interactions with
    todays youth. Since 1999, weve been translating
    relevant insights into natural activations driven
    by peer-to-peer engagement. Is your brand ready
    to connect?
  • Experience
  • Youth Marketing Connection has provided
    customized, integrated marketing programs for top
    global brands targeting College and High School
  • Market Expertise and Relationships
  • Brand Ambassador Programs - naturally integrate
    your brand into every aspect of students
    lifestyles on and off campus. Our growing campus
    network includes over 600 colleges and
    universities, and reaches 5,000 high schools
    nationwide with your brands message.
  • Spring Break Marketing - provides exclusive
    access and marketing rights to top domestic and
    international spring break destinations. Our
    on-site brand activations and media opportunities
    include experiential marketing, celebrity
    promotions, hotel branding, and much more.
  • Campus Marketing (On Off) - builds brand
    awareness, drives trial, and provides students
    with a memorable hands-on brand interaction. We
    can help you develop an engaging promotional
    program that exceeds your on off campus
    marketing goals.
  • Youth Culture Research - is the core activity
    that drives all that we do. Call them
    Millennials. Call them Gen Y. No matter what
    you call todays youth, call Youth Marketing
    Connection to reach them. Because were
    continually adding interesting and useful
    insights to our YouthBuzzBank and well put
    those insights to work for your brand.

Engaging. Authentic. Relevant.
Brand Partners
Student Insights
  • College students are a large and influential
    market segment
  • There are 18.3 million college students in the US
  • College students spend over 245 billion per year
  • 61 billion in discretionary spending
  • Monthly incomes of 1,543
  • College students spend 7.0 billion per year on
    vacation and travel
  • Over 1 million college students visit a Spring
    Break location annually
  • Most popular Spring Break markets are both
    domestic and international
  • Most influential form of marketing for college
    students is experiential in nature
  • 70 of consumers say participating in
    experiential marketing would increase purchase
    consideration and make them more receptive to the
    brands marketing
  • 57 say participating in experiential marketing
    would result in quicker purchase
  • Consumers say that seeing/trying through an
    experience is the most effective way to get
    information about products and services

Youth Marketing Connection provides unique
opportunities to integrate brand partners/sponsors
into the student lifestyle on-site, on-campus,
and online.
  • Brand Ambassador Programs
  • 600 colleges universities
  • 5,000 high schools
  • Gaming events
  • Product sampling
  • Word of mouth/buzz campaigns
  • Campus Marketing (On Off)
  • Celebrity/VIP events
  • Concerts
  • Digital marketing
  • Experiential marketing
  • Peer-to-peer networking
  • Spring Break Marketing
  • Beach and pool events
  • Celebrity and staff promotions
  • Event logistics and production
  • Hotel and exterior branding
  • Nightclub branding
  • Youth Culture Research
  • Access to 80,000 college students
  • Access to 15,000 high school students
  • Photo and video based trend spotting
  • Qualitative post-program analytics
  • Surveys, focus groups more

Brand Ambassador Programs
  • Secrets to Success Youth Marketing Connections
    brand ambassador programs naturally integrate
    your brand into every aspect of students
    lifestyles on and off campus. Our growing campus
    network includes over 600 colleges and
    universities, and reaches 5,000 high schools
    nationwide with your brands message.
  • Why it Works
  • Selective Recruiting We diligently recruite,
    interview and select brand ambassadors to yield
    top performers with the largest networks of peer
  • Hands-On Training Brand ambassadors receive
    intensive in-person training to learn about
    procedures, best practices, and the brand
  • Detailed Reporting Our RepNet online
    workstation guides brand ambassadors through each
    step of a program, managing tasks/events and
    tracking performance against goals
  • Brand Loyalty Weve developed brand equity with
    students over the years and recruit Reps from
    those most attuned to your brand
  • Extensive Peer Networks As students, brand
    ambassadors have full access to Greek life,
    campus activities groups, student government,
    sports teams, and more
  • Continued Management Brand ambassadors receive
    in-market support and daily, weekly and monthly
    coaching by our staff
  • Unique Rewards Brand ambassadors receive
    compensation plus access to special events and
    more (i.e. tickets to mtvUs Woodie Awards, VIP
    treatment and celebrity meet-and-greets)

Spring Break Marketing Market Information
  • 2009 Dates
  • February 28 - March 21, 2009
  • Top 2 Domestic International Locations (2009
    estimated attendance per location)
  • Panama City Beach, Florida (300,000) and South
    Padre Island, Texas (75,000)
  • Cancun, Mexico (220,000) and Acapulco (175,000)
  • Exclusive to 17 total destinations throughout
    Mexico the Caribbean
  • Market Exposure
  • Broad sampling of college students from all over
    the United States with over 350 college campuses
    represented in each location
  • Popular locations including hotel zones and beach
  • Consumer Demographic Profile
  • Age 18 25 years old
  • Gender International - Male/Female 45/55
  • Domestic - Male/Female 55/45
  • Household Income Middle to upper class

Click to download the Spring Break Rate Card
Spring Break Marketing Beach and Pool Events
  • Exclusive Beach and Pool Events Integrate a
    brand experience into the Spring Break lifestyle.
  • Domestic and international markets
  • We OWN Spring Break marketing
  • Exclusive network of hotels, beaches, pool areas,
    and bars/nightclubs
  • Direct partnerships with various U.S. student
    tour operators
  • Direct touch points and brand access to 85
    Spring Breakers on location
  • Beach and pool activation elements include
  • Experiential 10x10 huts to 70x70 multi-level
    activation structures
  • Main Stage (with DJ and Emcee)
  • Product sampling (intercepts and fixed
  • Stage contests
  • VIP parties

Click to download the Spring Break Rate Card
Spring Break Marketing Hotel and Exterior
  • On-Site Hotel and Exterior Branding Connect 24/7
    to Spring Breakers where they stay and play via
    branded, non-traditional media and promotional
  • Hotel and Exterior Branding elements include
  • Elevator wrap (lobby and guest levels)
  • Hotel room key card
  • Hotel room door wrap
  • Hotel room door hanger
  • Media activity board (daily event board)
  • Pillow case
  • Pool tent top branding
  • Tourist bus wrap
  • Wall/floor graphic
  • Hotel room shower curtains, pillow cases, key
    cards, door hangers, etc., make their way back to
    college campuses.

Click to download the Spring Break Rate Card
Spring Break Marketing Nightclub Events
  • Nightclub Branding Connect your brand to
    thousands of Spring Breakers on a nightly basis
    through exclusive venue access and featured
    nighttime party events.
  • Branding opportunities include
  • Event naming rights
  • Exterior/Interior signage and loop video imaging
  • Bar kits (cups, napkins, coasters and table
  • Product sampling
  • VIP party areas
  • Wait staff uniforms
  • Talent Booking We contract artists/celebrities
    for nighttime party events.
  • Past bookings include Paris Hilton, DJ AM, Lil
    Flip, Ludacris, Rich Boy, Akon, 50 Cent, G-Unit,
    Nick Cannon, T.I., Fat Joe, Game, Paul Oakenfold,
    Mix Master Mike and DJ Skribble

Click to download the Spring Break Rate Card
Spring Break Marketing Event Logistics and
  • Event Logistics Youth Marketing Connection has
    local, national and international resources to
    accommodate all levels of onsite event execution
    needs. Services range from basic site access for
    outside agency execution to comprehensive turnkey
    production services
  • Additional services include
  • Event staff, casting and models
  • Media and premium production
  • Onsite storage and logistics
  • Professional event management and planning
  • Reporting and measurement
  • Shipping/customs broker contacts
  • Stage production
  • Talent booking and management
  • VIP transportation and security

Click to download the Spring Break Rate Card
Campus Marketing (On Off)
  • Campus Marketing (On Off) - Youth Marketing
    Connection specializes in creating customized
    brand interactions on off campus. We help our
    clients meet their youth marketing goals with
    memorable promotional marketing programs in these
    areas and more
  • Celebrity/VIP events
  • Concerts
  • Custom events
  • Digital marketing
  • Experiential marketing
  • Gaming events
  • Guerilla marketing
  • Peer-to-peer networking
  • Product demonstration and sampling
  • Product seeding
  • Student life events

Youth Culture Research
  • Youth Culture Research - By actively engaging
    with our student networks and brand ambassadors,
    Youth Marketing Connection keeps up with the
    latest and greatest, and stays ahead of todays
    youth culture trends. Our YouthBuzzBank is
    continually updated with insights generated by
    and about this audience. Heres how our clients
    partner with us to tap this information
  • Access to more than 80,000 college students
  • Access to more than 15,000 high school students
  • Constant interaction with our campus rep network
    through our proprietary online collaboration
  • Field research and data collection
  • Online and offline surveys
  • Photo and video based trend spotting
  • Quantitative post-program analytics
  • Video and audio based testimonials and interviews

  • All activations are customized to brand
    objectives. For more information and to discuss
    additional youth marketing opportunities, please

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