Kingston Communications Broadband Strategy

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Kingston CommunicationsBroadband Strategy

• Matt Child
• MD
• Kingston Vision

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within 10 years almost everyone will be
connected by some means to each other
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Kingstons Strategy In A Convergent World

• Defensive
• Direct Access
• LLU
• Competition

• Opportunistic
• Growth in Internet
• New network technologies
• Copper only used 18mins a day
• Growth in interactive TV
• National LLU

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Key Statements

• Voice alone is not an option
• Personal broadband is the future
• We must be able to carry a multitude of services
  and create mass appeal in order to secure
  success
• However a multitude of technologies will only
  serve to confuse and segment the market

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Kingstons Strategy In A Convergent World

• Objective
• to marry the convergent technology revolution
  with the ubiquity of the copper telephone network
• How
• by developing a broadband platform to serve TV,
  PC and other client devices
• by creating a fully integrated service offering
  that includes broadcast TV, true VOD and Internet
  access

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Network Community
Vital Statistics
Serving 185,000 homes 18 of homes with PCs 99
with TVs 35 multi-channel homes 85 of homes
within 3km of MDF site
Hull
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Kingstons Broadband Network Architecture
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Benefits of ADSL

• No dig required
• Works in-conjunction with the telephone
• Allows data rates up to 8Mb/s downstream and
  512kb/s upstream
• Permits true one-to-one interactivity
• Always on

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ATM or IP?(circa 1998)

• Guaranteed QoS required for streaming video at
  high bandwidths
• only ATM could provide this
• very inefficient and costly
• Ideally require switched packet network
• ATM could only operate in PVC mode at the time
• IP offered best flexibility
• Global trend towards IP networks
• Internet
• Intense development of IP technologies
• IP multicast protocol defined

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ATM IP

• What we needed was a combination of ATM and IP.
• An IP aware packet switched virtual circuit
  network
• Multicast capability
• Guaranteed quality of service
• In Aug 99 Kingston partnered with Newbridge on
  its development of 3DSL

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OPTION 4
Local Exchange 2
DSLAM
Local Exchange 3
Local Exchange 1
DSLAM
DSLAM
ATM
Set up PVCs
Network
Broadcast TV must be available 100 of the time
n subscribers n circuits
immense bandwidth

ATM
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Delivering Broadcast TV
Local Exchange 2
DSLAM IP rtr
Local Exchange 3
DSLAM IP rtr
Local Exchange 1
DSLAM IP rtr
IP/ ATM
Set up PVCs
Network
Broadcast TV must be available 100 of the time
n subscriber k circuits
limited bandwidth

IP/ATM
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Delivering Video-on-Demand
Local Exchange 2
DSLAM IP rtr
Local Exchange 3
Local Exchange 1
DSLAM IP rtr
DSLAM IP rtr
IP/ ATM
Switch PVCs
Set up PVCs
Network
Video-on Demand designed for 20 concurrency
Circuits 20 x subscribers
IP/ ATM
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The Kingston Vision Platform

• Not just a broadband network
• A service platform including
• Set top box and API
• Gateway and conditional access management
• Broadcast receive and distribution facilities
• EPG management
• Web Server hosting and management
• VOD service management
• Closely aligned with open standards
• IP, MPEG, HTML, Java

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The Set-Top Box

• Pace DSL 3875/4000
• ARM processor running RISCos
• MPEG1/2 decoder chipset
• Macrovision analogue encoding
• 16Mbyte RAM
• single graphics plane
• ports
• UHF, Scart, RS232, Parallel, phono
• Middleware
• ANT Fresco browser HTML 3.2 Javascript 1.1
• iMagic DTVM EPG control

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Deployment History

• VNL trials to 250 homes
• Lab construction of multi-service platform
• including system analysis and equipment
  appreciation
• Business case approved and Kingston Vision
  created
• Alliance made with iMagicTV
• First trial to 60 employees
• based upon Cisco routers
• Partnership with Newbridge for 3DSL
• Public commercial trial
• 4 exchanges, 1500 lines
• Full commercial launch
• initial order to serve 30,000 lines
• Application for 900 BT exchanges (ULL)

96 - 98 Sept 98 Dec 98 Jan 99 May 99 Aug
99 Oct 99 Sept 00 Sept 00
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Forecasts

• 4000 lines installed
• 7000 installations pending
• Customer applications coming in at 500 per week
• 15,000 applications by end of year (7)
• 30,000 lines installed by May/June 2001(15)
• HCC initiative - 100,000 homes by 2004

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So what can you do with 5Mb/s to every home?
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Multicast Streaming

• Broadcast TV
• features
• 60 channels
• 7 day EPG
• click thru to web site
• Under Development
• Virtual VCR
• Enhanced/Interactive
• Linked meta-data
• Programme alerts
• Click thru targetted advertising retailing

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On Demand Streaming

• Video-on-Demand
• features
• 2500 hours of content
• full DVD control
• customer indexing
• variable tariff options
• Under Development
• targeted advertising
• linked meta-data
• retailing

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Community Services

• Local Link
• advertising
• shopping
• news information
• public services
• Features
• video enriched Web pages
• interactivity

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Commerce

• Virtual market place
• Must be
• compelling
• easy to use
• dynamic
• reliable
• secure
• Revenues
• space rental
• transaction
• business and private sales

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WWW Connectivity

• Internet Access
• full access
• 64kb/s
• 101 concurrency
• e-Mail
• Web based
• 5 addresses per home
• attachments
• Gif, Jpg, Wav, Mpg

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Services Under Development

• Video communications
• Games on demand
• Video letter box
• Live Instant replay
• Voice over IP
• Online voting

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Kingstons Objective
To provide our customers with their entire
communications requirements
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IP Worlds
Device Neutral
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The Market Environment

• Many competing platforms essentially offering the
  same information
• access to Internet
• Broadcast TV, VoD, etc..
• Increasingly differentiation based upon
• Quality of service
• reliability, technical quality, customer service
• Value for money
• service price, communications package, breadth of
  content
• Personalisation
• meeting each customers unique requirements

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Platform Development for National Roll-Out
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Kingstons Information Services Platform
Interpreter
Device
Transport
Page Descriptor
TV
I N T E R N E T
Meta-Data Store
Firewall
PC
WAP
Customer Profile Database
Games Console
Content
E-commerce engine
Telephone
Accounts Billing
Device
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Platform Overview
Interaction
Humanisation
Presentation
Personalisation
Streamed Broadcast Content
Streamed On Demand Content
On Demand Games
Internet
Community Services
Commerce
Content
Communications (email, video conf, voice,
messaging)
Personal Management Services
Management
Integration
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The iTV experience

• Services delivered to STB must give TV
  experience
• graphically rich
• dynamic
• driven from the remote control
• TV content presentation is very different from
  that of PC presentation

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Presentation

• TV Interaction
• must be dynamic
• must be simple to navigate
• should be unpredictable to some extent
• importance of the r/c handset
• Personalisation
• must know who controls the remote handset
• deliver targeted information
• presented in a way the viewer chooses
• Humanisation
• TV experience is essential Push
• emotional attachment to TV
• natural to lean back