Perception

1
Perception

• Selecting
• Organizing
• Evaluating

2
Selection

• Influenced by Four Factors
• What has been called to your attention
• Your needs and interests
• Your mood or feelings
• What is familiar or unfamiliar

3
Organization

• We naturally try to order and organize what we
  experience into a pattern or relationship that
  makes sense

4
Interpretation/Evaluation

• Give meaning to the situation
• Highly dependent on context

5
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