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Transitions

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Physicians, nurses, nutritionists, and other health professionals specializing in weight-loss ... Conventional Diets Focus On Weight Loss ... – PowerPoint PPT presentation

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Title: Transitions


1
Transitions
  • Lifestyle Weight Management Plan

2
There is a Problem
  • 58 million overweight
  • 40 million obese
  • 3 million morbidly obese
  • 7 out of 10 over age 25 are overweight/obese
  • 25 of American children are overweight/obese
  • 78 of Americans not meeting basic activity level
    recommendations

3
Related to Obesity
  • 76 increase in type II diabetes in adults 30-40
    years old since 1990
  • 80 type II diabetes
  • 70 of cardiovascular disease

4
The Food Pyramid
  • 2005 the New Food Pyramid
  • Obesity rate - 60
  • 2007 - 67
  • 90 by 2015

5
The Industry
  • Promoting diets and diet products is a major
    industry in the United States
  • Annual revenue for the diet industry was over 30
    billion dollars in 1990

6
This Figure Includes Money Spent
  • Diet Centers and Programs
  • Group and individual weight-loss
  • Diet camps, prepackaged foods
  • Over-the-counter and prescription diet drugs
    weight-loss books and magazines

7
The Break Down
  • Physicians, nurses, nutritionists, and other
    health professionals specializing in weight-loss
  • Total 1990 Revenue - 8 billion
  • Commercial and residential exercise clubs with
    weight-loss programs
  • Total 1990 Revenue - 8 billion
  • Sugar-free, fat-free, and reduced calorie
    ("lite") food products, imitation fats and sugar
    substitutes
  • Total 1990 Revenue - 14 billion

8
Today
  • 55 Billion dollars 2007
  • Future
  • William L. Weis, a management professor at
    Seattle University, says that the obesity
    industries, and including commercial bariatric
    surgery centers, will likely top
  • 315 billion this year, nearly 3 percent of the
    overall U.S. economy
  • Bigfatfacts.com

9
Sizing it Up
  • Why Conventional Diets Fail
  • Conventional Diets Focus On Weight Loss
  • The Key To Permanent Weight-management Is
    Understanding The Difference Between
  • weight-loss and fat-loss

10
You Cant Starve Fat
  • Here are the Physiological Facts
  • Fat is stored energy
  • Your body can adapt to starvation
  • Fat requires oxygen to be burned
  • Oxygen requires exercise

11
Conventional Diets Lose Muscle… Not Fat
  • Conventional Diets Starve The Body
  • A Starved Body Converts Muscle Into Energy And
    Keeps The Fat
  • Because The Body Is Efficient At Storing Fat
  • Muscle Dictates Your Metabolism
  • Fat Does Not!

12
What They Dont Want You To Know
  • One Size Does NOT Fit All
  • People are genetically different
  • People live individual lifestyles
  • Individual food preferences
  • Individual caloric intake requirements
    determined by fat vs. muscle

13
The Myth
  • The Myth Behind Restricted Calorie Dieting
  • By the Numbers!
  • 9 calories in one gram of fat
  • 3,500 calories one pound of fat
  • 3,000 calories average American diet

14
The Myth (continued)
  • Theoretically, if you weigh 200 lbs
  • Reduce intake by 1,000 calories per day, you
    should lose 2 lbs per week or 104 lbs per year
  • By the end of the second year,
  • You should weigh 8 lbs.

15
A Typical Dieter
  • Meet Joe Dieter
  • Physical Characteristics
  • Age 40
  • Height 5 10
  • Weight 200 lbs
  • Body Fat 23
  • Daily Caloric Intake 3,000
  • Two Big Meals per day

16
Typical Dieter - 2 Weeks
  • Calorie intake reduced by 1,000 cal per day
  • Results Weight drops 10 lbs.
  • Symptoms Metabolic rate declines / sluggish

17
Typical Dieter - 5 Weeks
  • Calorie intake reduce another 500 cal per day
  • Results weight drops another 10 lbs.
  • Symptoms requires sleep/sluggish/headaches
  • Cravings sugars and fat

18
Typical Dieter Results
  • Post Diet Statistic 10 week
  • Results 170 lbs
  • Body fat 22
  • Program Results
  • Lost 30 lbs
  • Lost 1 Body-fat

19
Typical Dieter... The Real Story
Lost 28 lbs of Lean Muscle Tissue Lost only 2
lbs of Body-Fat
20
Typical Dieter - Real Story 1 Year Later
Age 41 Weight 203 lbs Body-fat 32 Calorie
intake 2,000 (1,000 less than last year)
Yo-Yo Dieter Remembers losing weight goes back
to commercial weight-loss center
21
Diet Companies Gain
  • Repeats the Cycle
  • Loses More Muscle
  • Gains More Fat
  • Old Philosophy
  • You must conform to our program
  • New Philosophy
  • Our program will conform to you

22
Nutrition Energy Conversion
  • Age
  • Body-fat
  • Stress
  • Genetics
  • Your body requires a specific balance of
    protein, carbohydrates and fat
  • That balance is determined by
  • Quality of Foods
  • Exercise
  • Behavior
  • Supplementation

23
Food
  • The Glycemic Index (GI)
  • Low GI foods promote weight loss while preserving
    lean muscle mass and increasing metabolic rate
  • Low GI foods give your body a steady stream of
    energy
  • Addresses body composition resulting in fat loss!

24
Exercise
... A comprehensive weight-control program, one
which includes exercise, is the only effective
treatment for long-term weight reduction and
weight-control.
- American Medical Association - Council on
Scientific Affairs
25
Behavior Changes
  • Education
  • Creates understanding, which creates compliance,
    which yields results
  • Journaling
  • People who keep daily records and share them with
    a coach lose nearly twice as much weight
  • Accountability
  • Influence that creates a Lifestyle!

26
Supplementation
  • Supports Weight Loss Goals
  • Good Nutrition
  • Healthy Blood Sugar Levels
  • Energy Uptake

27
Where do you fit in?
  • Health Professional
  • Patients/clients seek medical professionals for
    their advice and expertise
  • Without it, patients may seek inadequate,
    inappropriate advice from magazines, ads,
    neighbors, etc.
  • Chronic and degenerative illnesses- consequence
    of overweight/obesity and therefore should be
    available via health professionals.
  • Offer a Science-Based Clinically Proven Solution

Take Advantage of the Diet Companies Failure
28
Where do you fit in?
  • Fitness Specialist
  • Clients seek professionals for their advice and
    expertise
  • Without it, clients may seek inadequate,
    inappropriate advice from magazines, ads,
    neighbors, etc.
  • Maximize client results by providing a complete
    lifestyle
  • Leverage time with a Complete Lifestyle Program

Take Advantage of the Diet Companies Failure
29
Where do you fit in?
  • Individual
  • Your Lifestyle
  • Your Health
  • Influence Friends, Family, Co- Workers...
  • Outcome And Income

30
Transitions Lifestyle System
  • Based On LOW GI
  • Focus On Fat-loss Instead Of Weight Loss
  • Teaches More About Food
  • Teaches How The Body Works
  • Supplementation To Support Weight-loss Goals
  • Behavior Support
  • Design Menus To Needs And Schedules
  • Design Realistic Exercise Program
  • Chart Progress

31
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32
Complete Systemization
  • Certification Program
  • Dr. Shari Lieberman
  • Marketing Tools
  • Implementation System Programs
  • and Regimens
  • Interactive Website

33
Bottom Line
  • Customized To Your Specific Financial Goals
  • Earn Income In Three Areas
  • Retail Profit
  • Consultation Fees
  • Trailing Commissions
  • Minimal Investment To Open Your Transitions
    Account

34
The Point
  • You now have presentation approach
  • Goal is to book the follow up meeting
  • Leverage your results with Transitions
  • General distributor with
  • 10 customers is worth 400 BV (need 13 on each
    side to earn 1500 monthly)
  • Transitions distributor with
  • 10 customers is worth 1000 BV (need 5 on each
    side to earn 1500 monthly)

35
Make the Transitions Commitment
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