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United Airlines

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HISTORY. 1920's - United Airlines Transportation Corporation. 1931 - UAL management company ... United employees own over 50% of UAL. The pilots alone own over ... – PowerPoint PPT presentation

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Title: United Airlines


1
(No Transcript)
2
HISTORY
  • 1920s - United Airlines Transportation
    Corporation
  • 1931 - UAL management company
  • 1934 - Airmail Act

3
Financial condition
  • Management changes and misguided forecasts
  • Ordering too many airplanes
  • Employee ownership
  • July 12, 1994 plan to be largest employee owned
    corporation
  • EPS and growth

4
  • Industry Environment and Five Forces Evaluation
    throughout history
  • Competitors
  • New Entrants, Entry barriers
  • Substitutes
  • Suppliers
  • Buyers

5
  • Diversification and Integration
  • Air Canada
  • Buytravel.com
  • Macro Environment
  • Local
  • National
  • Global

6
  • To be recognized worldwide as the airline of
    choice.
  • Tangible resources (land buildings, plants or
    equipment).
  • Intangible resources (brand names, reputation,
    patents and technological or marketing know-how)

7
  • Intangible resources.
  • UAL.com
  • Downloadable Flight Timetables
  • Flight Paging
  • Tangible resources.
  • Fleet
  • Hubs
  • Location

8
  • Customer Service Best Practices
    Differentiators
  • Mobile Chariots
  • Gate Readers
  • Bulls eye
  • SkyPath Program
  • Aircraft Scheduling Automation
  • Project (ASAP)

9
  • Organizational Culture
  • Safety
  • Enhanced Ground Proximity Warning System (EGPWS)
  • Reinforcement of all cockpit doors
  • Olympic Security Measures
  • U.S. Air Marshals
  • Innovation
  • Open Communication
  • Ownership

10
Current Strategy
  • Business-level Strategy
  • Economy Plus
  • Mileage Plus and with VISA
  • Global Strategy
  • Star Alliance
  • Corporate Strategy
  • Launch business-jet business

11
Evaluation of strategic fit with internal
organization
  • United employees own over 50 of UAL
  • The pilots alone own over 25 of UALs common
    stock

12
Recommendations for UAL
  • September 11, 2001
  • Maintaining Competitive Advantage
  • Customer Responsiveness
  • Cost Reduction
  • Security
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