The O.C. The OC and its official website Connection between TV show and website

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The O.C.The OC and its official website
Connection between TV show and website
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Outline of the Presentation

• Current trend between connections between TV show
  and website
• Significance of Study
• What is the OC? (The OC TV show)
• The reason behind choosing the OC
• OC on the Internet (Links to OC pages)
• Investigate the Official OC website
• Conclusion

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Connections between TV shows and Website

• comScore Media Metrix survey in 2002
• 48 (45.1 million people) of internet users
  regularly watch television and have a television
  and PC in the same room.
• 47 of those frequently use internet while
  watching television
• Some internet activity during television viewing
  is associated with the content on TV.

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Broadband vs. Dial-up

• Statistical Research, Inc. (SRI) survey in 2001.
  Sample base of 3, 000 households were used.
• 28 of Internet users with high-speed access at
  home used a TV and PC simultaneously.
• Web users with high-speed access at home are
  almost twice as likely to have tried "enhanced
  TV
• Participate in a web activity related to TV show
• Watched a TV show after visiting a website
• May 2004 48.61 Internet users have a high-speed
  connection at home. According to
  Niesen/NetRatings, broadband share exceed 60 by
  February 2005.

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Broadband Growth Trend Graph
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Significance

• As broadband expands, more people would be
  watching the TV show and checking the TV shows
  website at the same time.
• People will be expecting more from official
  websites in the future.
• Large international communities of fans are a
  significant group of customers that networks have
  to cater to.
• Integrating online and TV show content together
  allows for greater possibilities than what is
  currently done. Ex. Games, Voting for the ending
  of the show, and so on.

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Why the OC?

• Foxs highest rating drama in 7 years
• November 2004 Sweeps Week
• 8.6 million viewers watched the OC
• Highest rating among Men 18-34 demographic
• First Aired August 2003 on Fox Channel
• Current Status 2nd Season
• The O.C. has been nominated for a People's Choice
  Award in the Favorite TV category for 2004
• Showing in Australia, Europe, Canada, and South
  America

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What is the OC?
OCOrange CountySynopsis The show deals with
problems involving a very wealthy community in
New Port Beach, California where everything and
everyone appears to be perfect. But beneath the
surface is a world of shifting loyalties and
identities. Everyone is living secret lives
hidden from each other.
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The OC on the Internet

• International O.C. Site Links
• The O.C. Brasil
• The OC France (French)
• OC Attitude (French) Message Board Links
• The OC Central Forum
• Official Fox Forum
• Forever Dreaming OC Forum
• FanForum "OC" Message Board
• The OC Forum
• The OC Yahoo Group
• The Dark Side A Group Blog for Fans of The OC
• The Debutante Boards

• General O.C. Fan Sites
• Official Fox Website
• Devoted to The OC
• TheOCOnline.com
• The OC Web
• Irresistible Outsider
• The OC Files
• Fraz's Fox The OC Fansite
• The OC HQ
• TheOCShow.com
• Into Dust The OC Wallpaper Archive
• The OC _at_ Sirlinksalot.net!
• OCFan.com
• The NewPort Project
• The OC Directory

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OC music page

• THE OC Official Website
• Intro (if you do not skip) leads to
• MUSIC OC PAGE
• Music Page Music News, Weekly Mix, Cast
  pictures, email update, tell friends, write to
  them, and purchase CDs

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Official OC Website Colors

• Design of this website has a theme of the ocean
  and the sunset

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Official OC Website Style

• The OC Official Website

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Official OC Website
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Official OC Website Message Board

• Message Board

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Official OC Website Other features

• Features Ecard, Fashion, Quote etc.
• Episode Guide
• Newsletter
• Chat Transcripts

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Suggestions

• More user friendly, give options to use HTML or
  FLASH
• Improve navigation
• Shortcut to different pages, type in address for
  music page and so on
• Need search engine

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Conclusion

• This website adds to the actual TV show
• Exclusive video clips
• Discuss with other fans all over the world
• Detailed information on everything
• Overall, makes the TV show much closer to
  viewers. In the future people will expect more
  from the website

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THANK YOU!