For Residential and Commercial Real Estate Brokers and Salespeople Real Estate Office Workshop Click

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For Residential and Commercial Real Estate
Brokers and SalespeopleReal Estate Office
WorkshopClick with your mouse to advance slides.
Learn how to make your screen full screen.

• Understanding and How to Use the Powers of the
  Internet
• Presented by Gary Nusca, CCIM

ICIWorld.ca Canada ICIWorld.us USA (Since
1994) www.realestatebrokersandsalespeople.com
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Spam IQ Test

• http//www.stopspamhere.ca/
• How to stop spam?
• www.spamarrest.com
• Security
• ICIWorld.net/security

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Why am I here?

• To help you make money
• To help you provide a great service to the public
• To establish and maintain real estate brokers and
  salespeople as the leaders in the information
  business
• Please consider us as a personal marketing and
  information assistant to you personally.

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In the History of the World the Internet is the
1 Marketing Tool

• 2 use it in 1995.
• 77 of consumers now begin their search for real
  estate on line. (NAR)
• 96 are searching for listings
• 74 choose the first broker or salesperson that
  they develop a business relationship with.
• There are 1 Billion people on the Internet. Demo.
• What can brokers do?

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Comments National On Line Convention

• Less than 10 of the money real estate companies
  and agents earmark for advertising is for online
  ads.
• Where are you fishing in the Atlantic ocean or in
  the desert?
• Consumers are getting sophisticated.
• There are things you can do to serve them.

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Profile of Internet User

• Higher educated
• Faster decisions
• Like to work with Internet enabled real estate
  people
• Have to develop internet relationship first then
  business relationship.
• Need to provide some services first to get them
  to raise their hand and ask a question.
• Majority of homes, businesses have access to the
  Internet.

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Web sites an important Internet Tool

• Web sites are like billboards, if the one we
  supply can make you 50,000 and the one you
  presently have is making you money then why not?
• You can link them.
• Like a store
• Compare your physical office cost vs internet
  store that can supply tremendous information to
  your prospects and clients.

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It is content that generates leads

• A web site is a platform on the Internet to hold
  information.
• By itself it does not make you money.
• It is content that triggers the calls.
• It is content that develops interest and an
  electronic relationship that can lead to a
  business relationship.
• People know you are paid on commission. Many feel
  threatened.

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Allan Dalton, President of realtor.com

• 84 of consumers want multiple photos (NAR)
  utterly simple to deliver, never has in history
  has such a simple request been so collectively
  ignore and suppressed.
• Photos command 299 more visual activity.
• It is not just 1,000 words, it is 10,000's of
  dollars to owners. 
• Very reasonable request to have more pictures for
  commission dollars.

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In Marketing

• Use every outlet available the fiduciary
  responsibility of the broker is to broadcast
  sellers' properties as widely as possible.
• One broker reported he placed a 4 Million
  shopping center on TREB and he got 4 calls. He
  placed it on ICIWorld and got 30 calls and sold
  it.
• Our recommendation is simply that it is important
  to include ICIWorld as one tool in your marketing
  plans otherwise you are missing a segment of the
  market.

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For licensed real estate brokers and salespeople

• Provide a great service for the public and make
  money from the Internet

ICIWorld.caSince 1994
1 Trillion of Buyers Over 8 Billion of
Properties For Sale and For Lease
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SEARCH ICIWorld.ca and ICIWorld.us has two major
world databases
ICIWorld.ca

• Database 1 Over 10,000 real estate Haves and
  Wants placed by real estate brokers. About 4,000
  available to the public.You will have access to
  all of them.
• Database 2 Over 10,000 real estate Haves and
  Wants placed by the public. These are principals,
  buyers and sellers and you will have access to
  them all and deal direct with them.

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Why ICIWorld.ca and ICIWorld.us?

• Plug your information and/or your web site into
  the traffic
• Over 1,800,000 hits per month, over 60,000 people
  from 120 countries
• Everyone can be on the Internet but some places
  have more traffic. ICIWorld is one of them. It is
  in the top 10 in google out of over 50,000,000
  results! This benefits you directly when you are
  a member. It is high tech yet economical. You get
  the benefit!

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Marketing Exposure
ICIWorld.ca

• Ask to see testimonials. We have a package of
  over 40 pages to show you at this table.
• Among the most deals being done on the Internet!
  Ask to see the 40 pages.
• In my opinion it is really not about the
  listings, it is really about people. Many call on
  one listing, discuss something else not on the
  service and go off and do a deal. 44 of sales
  one recent month were this way.

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Confidential Information
ICIWorld.ca

• Of the 20,000 listings, about 3,000 are on real
  estate boards.
• One can work open and exclusive listings, regular
  client type information and more. We show you how
  to control the situation.

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Information vs Listings

• There is a special way to work Information in the
  market place not just listings such as on a real
  estate board in a professional and competent
  manner.
• Quick survey
• How to handle information.

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Special Offer this tour on line

• During this time period August 1-20, 2007 only,
  the following rate is available to you.
• We call it coupon tour101
• You must call 416-831-1620 or 416-214-4875 while
  we are on tour for the URL to get this rate.
• 240 corporate rate 1 year. Actual attendees of
  office workshops may be offered an extra special.
• What is included

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Sample Web Sites click here

• For commercial brokers, now that you have a web
  site, add the number one thing that every one on
  the Internet in real estate is looking for,
  listings. Add a link to a world brokers network
  of Haves and Wants . . . all in a way that YOU
  get the calls.
• For residential brokers have a web site with
  thousands of residential homes with color photos,
  all in a way that YOU get the calls.
• 96 are searching for listings! Now you will have
  a major world source with new ones coming in
  daily updating your web site automatically.
• Full explanation
• Easily get started. Call 416-831-1620 or
  416-214-4875 for possible special

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If you would like to invite us to your office for
a workshop

• Call anytime 416-831-1620 416-214-4875
• Contact us
• Reference
• Seminars
• Biography