casuality europe A Conference For Casual Games Developers, Publishers and Distributors

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casuality europeA Conference For Casual Games
Developers, Publishers and Distributors

• Amsterdam, The Netherlands
• Casuality Europe Conference
• 7th 8th February 2006
• Networking and Workgroups
• 9th February 2006

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casuality europe

• Casual Games?
• What are casual games?
• Can you really make money?
• Who plays casual games?
• How can I make a casual game?
• Who can I learn from? Who can help!?!?

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casuality europe

• Casual games are easy to learn, hard to master
  and require very little upfront knowledge or
  skill understand and execute the basic gameplay.
• Casual games are played in a series of micro time
  slices. A player could play for 5 minutes, 20
  minutes or even 100 hours a week.
• Casual games are easy to acquire, whether it is a
  short download on a PC or just inserting a disk
  into your favorite console.
• Casual games are platform agnostic.
• Casual games can appear on the PC,
• Mac, XBox, PSP, DS and Mobile phones.

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Casual Games Association

• The Casual Games Association is focused on
  providing
• educational resources and community support for
  the
• entire gaming industry for the purpose of
  bringing
• developers, publishers and distributors together
  to achieve
• our common goal of growing the industry.
• In addition to educational resources and
  community
• initiatives the association is dedicated to
  supporting and
• providing visibility into auxiliary markets,
• tools and related associations.
• www.casualgamesassociation.org

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Casual Games Association

• INITIATIVES FOR 2006 - To ensure the longterm
  growth of
• creating games for a diverse demographic, the
  Association
• is focusing four initiatives for 2006.
•  Educational Resources - to ensure our industry
  has a effective and productive workforce 
• Community Support - to get deals done, network
  and to ensure everyone has the resources to
  succeed 
• Visibility - to encourage professions to view
  casual
• games as a viable career option 
• Collaboration - to encourage growth between
• auxiliary markets, tools, and related
  associations

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Casual Games Association

• Casuality Europe 2006
• Casuality Seattle 2006
• June 27th, 28th and 29th http//seattle.casualit
  y.org/.
• Spotlights the specific needs of the emergent
  casual gaming industry
• Keynote Bing Gordon, co-Founder and Chief
  Creative Officer of Electronic Arts
• discussing the lessons the entire industry can
  learn from casual games.
• Keynote Rob Glaser, Chairman and CEO of
  RealNetworks will explore RealNetworksexperiences
  in becoming one of the largest paid
• internet subscription services.
• Third day of conference includes a full day of
  workgroups on
• Business Marketing and Indie Game Development.
• Casuality Seattle is made possible by the support
  of Mumbo Jumbo, Electronic Arts Pogo,
• King.com, RealNetworks, Sandlot Games, iWin,
  Garage Games, FreezeTag, CustomCD.us,
• SkillJam Technologies, Funkitron, Macrovision,
  KeyFactor, DFC Intelligence, GameDaily,

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Casual Games Association

• the minna mingle (s)
• San Jose, March 22nd 2006
• http//www.minnamingle.com/ It is the official
  party for the IGDA Casual Games Special Interest
  Group (SIG) and the Casual Games Association
  walking distance from the San Jose Convention
  Center.
• Over 300 tickets requested from over 150
  companies!
• Los Angeles, May 2006
• Featuring cupcakes by Katie!
• the minna mingle San Jose is made possible by
  Garage Games,
• PlayFirst, Sandlot Games, iWin, Large Animal
  Games,
• Slingo, ArcadeTown, Microsoft Casual Games,
  PopCap Games,
• Macrovision, Retro64, Funkitron, King.com and
  Shockwave.

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Casual Games Association

• The Minna Games CD
• http//europe.casuality.org/html/f_minnagames.htm
  
• Resources for independent casual game developers
  including distribution
• and publication exposure and mentorship The
  Minna Games CD is made
• possible by Macrovision and CustomCD.us.
• Industry Marketing Initiative
• http//www.casualgamesassociation.org/CallForData_
  DFC_CGA.pdf
• Joint effort with DFC Intelligence to increase
  awareness of the opportunities in the
• casual gaming market to prospective employees,
  press, analysts and investors
• and identify market trends and growth areas for
  businesses
• operating in the casual games market.
• More info
• general information Craig Holland
  (craig_at_freezetag.com)
• minna cd submissions submissions_at_minnagames.com
• data gathering Alexis Madrigal
  (amadrigal_at_dfcint.com)
• We give out prizes, so make sure to
  participate!

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casuality europe

• Evening Networking Socials Make sure to keep you
  calendar open for these exciting social events.
  Networking Social hosted by King.com  Tue 7th
  1830 - 2000Casuality Party hosted by Zylom
•   Tue 7th 2100 - 0100 Speaker Party hosted
  by PopCap   Wed 8th 1900 - 2130 Party hosted
  by MumboJumbo   Wed 8th 2100 - 2400 Tour of
  Amsterdam with local Streamline Studios starts
  from MumboJumbo Party  Wed 8th 2400 - 0400

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casuality europe

• Networking and Workgroups Thursday 9th
• Sign in to the Casual Games Association Member
  Network http//minna.intronetworks.com/portal.aspx
  
• Cristofori
• Prinsengracht 581-583
• 1016 HT Amsterdam
• 16 meeting slots
• 11 tables
• Pick a table to meet
• Signup in the lobby
• Signup for 2 slots if needed

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Special thanks!

• Zylom Rugter Peters for their dedication to
  Casuality Europe.
• John Welch and James Gwertzman for lots of
  information about publishers and developers
  needs for an association.
• Juan Gril and for the program content you will
  enjoy this week.
• Jouni Salonen for the mobile program content.
• Martijn van Sas for our conference dude.
• Craig Holland for actually picking up when I call
  him
• every single day.