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New Web Strategies Revealed

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Create a news alert profile. Find a mailing list. Locate a blog to check ... Should you send out a news alert? The Dead Web. Citation links half-life of 1.4 years ... – PowerPoint PPT presentation

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Title: New Web Strategies Revealed


1
New Web Strategies Revealed
  • WPI Training the Trainers
  • Nora Paul
  • Institute for New Media Studies

2
What the Web isand isnt
Comprehensive

Vast
Full of valuable info.
Always reliable info.
Easy to get what you need
Easy to use
Inexpensive
Always free
Current
Retrospective
3
Growth of Websites 1992 - 2001
4
What you can find on the Web
  • Communications chatrooms, listservs, newsgroups
  • Search engines Google, Yahoo, Dogpile
  • Reference materials encyclopedias, dictionaries,
    atlases, directories
  • Documents and public records
  • Publications magazines, newspapers
  • Literature and art
  • Advertising / promotional material
  • Games, videos, music

5
What journalists need to knowto use the Web
  • The types of resources available
  • What it is they need to do
  • How to find different resources
  • How to judge site credibility

6
The Search Strategies Model
From Behind the Message, by Kathleen Hansen and
Nora Paul
7
Where websites come from
  • Individuals
  • Institutions
  • Businesses
  • Government
  • Associations
  • Universities
  • News organizations

8
What each contributes to the Web INDIVIDUALS
  • Newsgroup postings
  • Mailing lists

9
Quick lesson
  • Newsgroups and Mailing Lists
  • Differences
  • How to use them
  • Cautions
  • Finding them
  • Google Groups, Harley Hahns List of Newsgroups
  • Tile.net, CataList

10
Quick exercise 1
  • Find a newsgroup and a mailing list related to
    your country

11
What each contributes to the Web INDIVIDUALS
  • Personal web pages
  • Daffodils
  • Walmart Blows
  • Blogs

12
Quick Lesson
  • What is a Blog?
  • Types
  • Uses
  • How to find them
  • Blog Search Engine
  • Blogarama
  • Bloogz

13
Quick exercise 2
  • Find a blog from, about, or which mentions your
    country

14
What each contributes to the Web INDIVIDUALS
  • Stories / art / music
  • Collaborative content sites (ie Wikipedia)

15
Quick lesson
  • The Wiki Movement
  • Software
  • Collaborative
  • Collective intelligence (but is it edited?)
  • Wikipedia

16
What each contributes to the Web BUSINESSES
  • Advertising / promotional materials
  • Data, statistics, financial reports
  • Stories / art / music / video
  • Customer service support
  • INTENTION Sales, promotion, information

17
What each contributes to the Web GOVERNMENT
  • Directories, contact information
  • Background information
  • Source documents
  • Speech texts
  • Data, statistics
  • INTENTION Public service, information

18
What each contributes to the Web ASSOCIATIONS
  • Information and background
  • Expert contacts
  • Discussion areas
  • Data, statistics
  • INTENTION Public service, advocacy,
    information

19
What each contributes to the Web UNIVERSITIES
  • Experts directories
  • Backgrounders / research papers
  • Promotional material
  • Course materials
  • Library pathfinders
  • INTENTION Promotion, information, research

20
What each contributes to the Web NEWS
ORGANIZATIONS
  • Current articles
  • Archives
  • Images / sound / video
  • Chats / forums
  • Advertising
  • INTENTION Information, public service, sales

21
Reporting tasks
  • Get story ideas
  • Keep up with a beat
  • Get background on a topic
  • Get fast facts
  • Find people to interview
  • Find source documents / data

22
Types of reporting
  • Breaking news
  • Opinion pieces
  • Second-day stories
  • Analysis / roundup

23
Quick exercise 3 What do you need to find?
  • There is a massive infestation of cicadas in your
    town

24
Reporting task STORY IDEAS/BEATS
25
Resources to use for different tasks STORY IDEAS
/ BEATS
  • Check newsgroups
  • Google Groups
  • Sign up for news / web alerts service
  • Google News Alerts
  • Google Web Alerts
  • Join a listserv
  • Find a mailing list
  • Monitor blogs
  • Locate a blog

26
Quick exercise 4
  • You will be covering one of these topics for
    the next few months
  • Terrorism Death penalty
  • Global Warming Hip-hop culture
  • Find a newsgroup to monitor
  • Create a news alert profile
  • Find a mailing list
  • Locate a blog to check

27
Reporting task GET BACKGROUND
28
Resources to use for different tasks GET
BACKGROUND
  • Check archives of news articles
  • News archives on the web Google News
  • Find subject specific web sites
  • Google it Infomine Internet Public Library
  • Locate an association
  • ASAE Directory
  • Find guide sites linking to other sites
  • Webrings Argus Clearinghouse

29
Quick exercise 5
  • The head of your towns police force has just
    resigned. He reveals he has been suffering from
    fibromyalgia . Find background material on this
    condition from
  • An association
  • A news article
  • A personal website

30
Reporting task Find Sources
31
Resources to use for different tasks FIND PEOPLE
  • Find experts
  • In universities, associations, government
    agencies, businesses
  • Experts and Sources Directory
  • National Press Association
  • Find people with experience
  • They were there, theyve been through that, they
    know the person
  • Where would you find them?

32
Quick lesson
  • Clever ways to use Google
  • Use Advanced Search (to find domains)
  • Dont know the term? Use define

33
Quick exercise 6
  • A nurse in a local hospital has been arrested in
    the deaths of 7 terminally ill patients. Her
    defense is that she was committing euthanasia.
    You need to speak to some experts, and people
    with experience. Find
  • an academic expert
  • an association spokesperson
  • opinions from real people

34
Reporting task FIND DOCUMENTS
35
Resources to use for different tasks FIND
DOCUMENTS
  • Often part of the hidden web

36
Quick lesson Hidden Web
  • Even most in-depth search site less than 15 of
    the web
  • Not found database entries, material behind
    registration screens, .asp material, robot.txt
    excluded sites
  • Source for links to hidden web materials
    Direct Search

37
Resources to use for different tasks FIND
DOCUMENTS
  • Use logic, who would have produced the document?
    Go to their site and search.
  • Remember the good old library!

38
Quick exercise 7
  • Find the USA Patriot Act

39
Reporting task FIND FAST FACTS
40
Resources to use for different tasks FIND FAST
FACTS
  • Gary Prices Fast Facts
  • Bartleby.com
  • Internet Public Library Reference
  • Reporters Desktop

41
Quick lesson Stop that myth!
  • Purportal.com

42
Quick exercise 8
  • Convert 187 to your countrys currency.
  • What is the distance between your countrys
    capital and Minneapolis.
  • Who said They kill good trees to put out bad
    newspapers.?
  • You get a message that women have been robbed in
    parking lots by people who have offer perfume
    samples that render the women unconscious.
    Should you send out a news alert?

43
The Dead Web
  • Citation links half-life of 1.4 years
  • (Study by Daniela Dimitrova)
  • Disappeared pages
  • Googles cache
  • WaybackMachine
  • Disappeared sites CyberCemetery
  • OpenTheGovernment.org
  • Chilling Effects of Anti-Terrorism

44
EVALUATING ONLINE INFORMATION
  • SOURCE Who is the publisher?
  • CURRENCY What is the publication date?
  • BIAS What is the point of view?
  • RELIABILITY Is this information correct?
  • SCOPE What type of information is included?

45
Quick exercise
  • Youre covering a story about smoking bans and
    effects on restaurants you get these sites
  • http//www.forces.org/evidence/files/ban-csr.htm
  • http//www.cdc.gov/mmwr/preview/mmwrhtml/mm5307a2.
    htm
  • http//dallas.about.com/b/a/069229.htm
  • http//www.kiiss.org/article_newyork.htm

46
Quick lesson
  • Make sure you have the address right
  • www.whitehouse.gov
  • www.whitehouse.com
  • www.whitehouse.org

47
Keep on learning
In a time of drastic change it is the learners
who inherit the future. The learned usually
find themselves equipped to live in a world that
no longer exists. Eric
Hoffer
48
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