Windows LiveTM, applicatie ontwikkeling met Windows Live en Windows Live Messenger

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(No Transcript)
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Windows LiveTM, applicatie ontwikkeling met
Windows Live en Windows Live Messenger

• Todd Biggs
• Microsoft MSN

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Subjects

• What is the Windows Live platform
• Why you should be building applications with
  Windows Live Messenger
• Elements of a Windows Live Messenger application
• How to get started and build a Messenger
  application
• Monetization
• Resources

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Windows Live

• Windows Live is a set of software services
• that brings together my world of
• information, interests, and relationships

• A new set of Best of Breed internet services
• Mail, IM, Search, Social Networking, Protection
  and more
• Designed to work Naturally and Seamlessly
• Safely and Securely Across Services, Devices and
  with Windows
• Enabling User Control and Personalization
• User choice customization and rich personal
  expression tools
• Delivered with the highest quality of Advanced
  Technology
• For Consumers, Advertisers, Partners and
  Developers

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Windows Live Developer Platform
Open Windows Live services to 3rd parties to
create a virtuous ecosystem that mutually
benefits users, developers, advertisers and
Microsoft.

• More innovation in WL services
• More user value from Windows Live ID

• Unique application capabilities
• Large user base and multiple monetization models

• More engaged and targetable user base
• Unique advertising vehicles

• Larger advertiser base
• Greater ability for ISV rev share

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Windows Live Platform Services
With Windows Live, were building a platform
ecosystem around many of the existing MSN
communication services, adding new services and
releasing APIs

• Messenger
• Activity API, Bots Alerts
• Mail
• Windows Live Mail (Hotmail)
• Windows Live Domains
• Spaces
• Powertoys API

• Gadgets
• For www.live.com
• Mapping
• Virtual Earth
• Search
• Desktop, mobile, and web search APIs

This means you can start to build sophisticated
applications, using combinations of services from
Messenger, Spaces, Hotmail to search, mapping,
and www.live.com.
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Why Build Applications in Messenger?

• User base
• 200 million potential users
• Access to Windows Live Services
• Activity API
• No fee access for building Bots
• Alerts notification API
• Viral nature of applications
• Sample apps 0 to 2.6M and 0 to 780K
• In four months with no promotion
• Engagement
• Example 1 300M user interactions in February
• CTRs between 0.4 and 4.0
• Integration with other Live services
• Spaces, Search, Gadgets, Mail, Mapping

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What Are Messenger Bots

• Messenger Bots are automated programs and
  appear online like other contacts
• Add them to your contact list
• Like human users Bots have
• Presence personal status messages
• Personal display pictures
• Can blog with MSN Space
• They available to chat 24x7
• What Can Messenger Bots do?
• Entertain or play games
• Search for information or research
• Assist with shopping or news
• Personality (like a radio DJ)
• Provide a presence based user interface for new
  business scenarios
• MSN examples
• Encarta Instant Answers
• MSN Gift Guide
• ESP Billy
• MSN Search

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What are Messenger Activities?

• Rich applications shared between users within
  Messenger
• A natural extension of the IM conversation that
  incorporates information from a rich application
  shared by the users
• Drive deep user engagement with services, brands
  and content
• driving Traffic to your assets and enabling new
  scenarios
• A new way to display content
• New support and commerce scenarios
• available through
• Launched from any web site, bot, or alert
• SDK available on MSDN

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MSN Alerts (Notification Service)

• Alerts is a opt-in, spam free notification
  service. Alerts deliver information to users,
  based on the their presence and with IM, mobile,
  and e-mail as end-points
• Why use the Alerts notification service?
• Presence based
• Multiple-end points (IM, mobile, e-mail)
• Easy integration with RSS
• Its spam free
• CTRs
• Alerts direct the user to any URL
• URL (Messenger Activity or Bot)
• Getting Started
• Start publishing any content available via a RSS
  feed viahttp//signup.alerts.msn.com
• Learn more about the Alerts notification service
  at http//alerts.msn.com
• SDK available upon request

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Messenger Bot Activity

• Client to Client data transfer
• Conversation interaction
• HTTPS for secure data exchange
• Mashup style applications
• DHTML AJAX

• Interact via the conversation, user tile
• Broad, or domain specific interaction
• Can be combined with Activity apps
• Built on 3rd party hosting platforms

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Messenger Bots with Activities
Yellow Pages Robot yellowpagesqa_at_hotmail.com
Encarta Instant Answers Robotencarta_at_conversagent
.com
Lineage Robotibuddy077_at_lineage.co.kr
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What you need to build Bots

• A toolkit built to connect to the Messenger
  network
• Natural language engine
• The most popular and effective applications are
  those that use natural language
• Content
• User profile
• User engagement plan
• All these should be highly scalable and cost
  effective

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Key Decisions

• NLP/Menu driven
• Activity integration
• Content
• Engagement plan

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Monetization

• Monetize w/ads
• Monetize w/services
• Monetize by driving business interactions
• Drive cost savings

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IM Robots are not web sites

• Most are conversational in nature
• Rate of growth
• Traffic patterns
• Incoming users ramp-up rates at peak times
• Responsiveness expectations from users

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Building a Messenger Bot in an hour

• Build using one of MSNs certified ISVs tools
• Example register at and download the
  Conversagent SDK https//buddyscript.conversagent
  .com/msnoffer.html
• Create a project with the project wizard or use
  one of the sample project
• Add your Bots passport information
• Add basic Natural Language and conversation
  structure to your agent using Buddyscript
• Start your agent on MSN

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More Tools for Building Bots

• Licensed ISVs provide the tools
• A diversity of tools
• Easier than working with the raw MSN IM protocol
• There are no fees from MSN
• ISVs charge for use of their tools
• There are two types of ISVs, those that provide
  a toolkit/platform and those that provide
  toolkit/platform and host the bots
  www.akonix.com
• www.conversagent.com (hosts)
• www.incesoft.com (hosts)
• www.infiniteagent.com (hosts)
• www.wisebuddy.com (hosts)
• www.oberon.nl/en/ (hosts)
• www.iminteractivecorp.com (hosts)

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Summary

• The Windows Live platform is about enabling
  developers to build unique and powerful solutions
  
• Tools are available today to build and keep users
  engaged with powerful applications on Messenger
• Monetization options are available today

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Windows Live Platform Resources

• Windows Live
• http//ideas.live.com
• Messenger
• http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
  rumID112
• http//activity.msn.com
• http//msdn.microsoft.com/msn/msnmessenger
• http//spaces.msn.com/members/MessengerSays/
• http//signup.alerts.msn.com
• Messenger (BOTS) encarta_at_conversagent.com,
  yellowpagesqa_at_hotmail.com, espbilly_at_msn.com,
  spleak_at_hotmail.com, msngiftguide_at_hotmail.com
• Spaces
• http//spaces.msn.com/members/thespacecraft
• http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
  rumID198
• Windows Live Local (Virtual Earth)
• http//local.live.com/
• http//www.viavirtualearth.com
• Gadgets
• http//microsoftgadgets.com
• Search
• http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
  rumID111