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Bluetooth 2001: Enabling the Star Trek Generation

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networking, auto, industrial. The 3rd Wave: Lower-end mobile phones & portable ... Digianswer/Motorola: USB dongle & PC Card, auto. kit, accessory mobile phones ... – PowerPoint PPT presentation

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Title: Bluetooth 2001: Enabling the Star Trek Generation


1
Bluetooth 2001Enabling the Star Trek Generation
  • Kjell Westerlund
  • February 15, 2001

2
AGENDA
  • Overview
  • Uses Benefits
  • Competing Technologies
  • Target Markets Applications
  • Roll-out of Products Forecast
  • Roll-out of Silicon Forecast
  • Summary

3
What is Bluetooth?
  • Short-distance wireless technology
  • Open, global specification for voice and data
  • communication
  • Nearly worldwide 2.4GHz ISM band
  • Short-range radio (2.402-2.480GHz, 1Mhz ch.width)
  • Some companies also considering 5GHz ISM band
    for future technology
  • Frequency hop spread spectrum
  • Physical layer and low-level communications
    protocol
  • Circuit packet switching
  • Supports point-to-point point-to-multi-point

4
What is Bluetooth?
  • A radio system (not a radio)...
  • Hardware description
  • Software framework
  • Interoperability requirements
  • which links mobile information
    appliances

5
Bluetooth Network Topology
  • Radio Designation
  • Connected radios can be master or slave
  • Radios are symmetric (same radio can be master or
    slave)
  • Piconet
  • Master can connect to 7 active and 200 parked
    slaves per piconet
  • Each piconet has maximum capacity (1 shared Mbps)
  • Unique hopping pattern/ID per piconet
  • Scatternet
  • High capacity system
  • Minimal impact with up to 10 piconets within
    range
  • Radios can share piconets!

6
Basic Uses of Bluetooth
And More!!
7
Basic Specs
  • 30 feet (10 m) proximity (Class3), with mobility
    allowed
  • 0 dBm nominal part (low-cost, low-power solution)
  • Receiver sensitivity -70dBm (many vendors gt-70)
  • 300 feet (100 meters) with amplification
    (Class1)
  • 20dBm version (PC Cards, cordless phone bases,
    data access
  • points, printers)
  • Receiver sensitivity - 85dBm
  • 1Mbps symbol rate (next generation 2 - 12Mbps?)
  • Connect w/standard interfaces USB, RS-232,
    UART,
  • PCMCIA (PC Card)

8
Profiles overview
  • .

Based on AT Commands
Bluetooth Profiles
Bluetooth Protocols
9
Bluetooth defined Profiles
  • .
  • Profile dependencies

10
Who Started Bluetooth?
  • The Bluetooth Special Interest Group (SIG)
    9-member
  • promoter Group
  • Ericsson, Nokia, IBM, Intel Toshiba (Founders)
    1998
  • 3Com, Lucent, Microsoft and Motorola 2000
  • Now over 2,164 members
  • All of the industry segments are represented
    Semiconductors,
  • telecom, Computing Peripherals, Consumer,
    Networking,
  • Automotive Industrial
  • Many working groups with special focus
    automotive,
  • instrumentation, sensors, medical, etc.

11
Benefits of Bluetooth Business
  • Increases value functionality of their
    products
  • Replace multiple ports with one Bluetooth port,
    lowering
  • costs
  • Potential to increase air time used for mobile
    data
  • transfer by making it easier
  • Has the potential for creating other recurring
    revenue
  • streams via consumer access points

12
Benefits of Bluetooth Consumer
  • Offers customers increased value, flexibility,
    and
  • functionality of everyday communication
  • Information exchange w/o cords
  • Automatic data synchronization w/o cords
  • (remove items from your to-do list)
  • Leave cables/cords behind (cant be lost, stolen,
    broken, or
  • forgotten)
  • Mobile while connected (not with IrDA)
  • Communicate through solid objects (not with
    IrDA)

13
Target Markets
  • Initially,
  • The road warrior
  • Other mobile workers
  • High-End Consumer
  • Early adopter

14
Target Applications
  • Portable Handheld devices
  • Cellular/PCS phones, digital cordless phones
  • Notebook PCs, HHPCs, Palm Companies
  • Digital Still Cameras
  • Adapters, Dongles, PC Cards
  • Headsets
  • Cell phone, cordless phone, PBX

15
Target Applications
  • Desktop PCs Peripherals
  • Desktops
  • Printers and fax equipment
  • Other PC peripherals
  • Voice data access points
  • Home PSTN access point
  • Business LAN access point
  • Home networking equipment
  • Airports, shopping malls, other public locations

16
Target Applications
  • Automotive
  • Audio
  • Communication devices Mic and speakers for
    hands-free
  • operation
  • Wearable devices
  • Senior assisted living applications
  • Penal system applications
  • Monitoring of children

17
Target Applications
  • Industrial
  • Manufacturing plants, monitor processes
  • Reduce wiring/ease installation
  • Power metering, home and businesses
  • Medical
  • Hospital other medical applications
  • Cord-free monitoring/measuring
  • Administration, duty rosters
  • Security
  • Computer, banking, government, purchase
    transactions

18
Roll Out of Products
  • The 1st Wave Adapters/dongles, high end mobile
    phones,
  • notebook PCs, headsets, desktop PCs, access
    points
  • The 2nd Wave mid-range mobile phones,
    HHPCs/Palm
  • companions (integrated), cordless phones,
    home
  • networking, auto, industrial
  • The 3rd Wave Lower-end mobile phones portable
  • computing, Internet applications, STBs
  • Future Smart appliances and ???

19
Bluetooth-EnabledEquipment Forecast
  • About 1.4 Billion
  • Bluetooth-enabled
  • products
  • Largest Market
  • Digital mobile phones
  • 2nd largest
  • Desktop PCs
  • 3rd largest Portable
  • Computing Devices
  • Primary Catalysts
  • Mobile phones notebooks

20
(No Transcript)
21
Equipment Roll-Outs
  • WIDCOMM Bluetooth-ConnectTM (fits Visors
    Springboard
  • slot) design kit
  • USB/serial adapter PC Card SDKs
  • Acer NeWeb Manufacturing Blue-Connect, MSRP
    lt100,
  • USB dongle
  • PC adapter, other palm computing cell phone
    device adapters
  • will follow
  • TDK 20dBm version PCMCIA Type II card, USB
    adapter,
  • CompactFlash card
  • Combo LAN/Bluetooth PC Card, GSM mobile phone
    kits, LAN
  • modem access points

22
Equipment Roll-Outs
  • 3Com PC card for notebooks, 100-139
  • Psion Connect WIDCOMM PC Card adapter
  • Proxim Combo HomeRF/Bluetooth PC Card, (later
    Home
  • RF-only card)
  • Digianswer/Motorola USB dongle PC Card, auto
  • kit, accessory mobile phones
  • Axis Communications Access points
  • Intel, WLPO Access points PC adapters

23
Equipment Roll-Outs
  • Socket Communications CompactFlash CF card
  • Windows CE
  • Dell Compaq Agreement w/Psion
  • Toshiba Tecra notebook line first 50,
  • Portege line later, PC Card for notebooks
    lt200
  • IBM PC Cards (Motorola TDK)
  • NEC prototype notebook PC
  • TROY Printer/PC adapters, demo/develop product,
  • product, consumer later

24
Equipment Roll-Outs
  • Alcatel OneTouch 700/500 GSM phones
  • Ericsson GSM mobile phones
  • Tri-band T36, R520
  • Headset Bluetooth adapter for T28, T28 World,
    320 phones
  • PC Card Type II
  • Home Base prototype (mobile handset at home)
  • Nokia handset adapter, handset

25
Other Roll-Outs
  • Nomad Networks HP
  • BlueStreakTM TWA clubs gate areas
  • Red-M
  • Wireless Internet Server
  • Bluetooth environment

26
Challenges
  • Silicon availability
  • Software availability
  • Must be VERY easy for the user - must be ready
    out of
  • the box with no installation
  • Convince mass consumers of the benefits value
    to drive
  • demand
  • Branding Create demand as with the Intel
    Inside
  • campaign
  • Version 1.0b upcoming 1.1

27
Roll-out of BluetoothSolutions
  • Early 2001 Announcements continue
  • Increased focus on offering total solutions
  • partnering
  • Late 2001 Embed Flash into baseband
  • Single-chip solutions
  • Host processing of protocol stack
  • 2002 Some ROM
  • 2004 Average complete solution dips lt5

28
Solution Challenges
  • Reduce costs to enable ubiquitous integration
    into
  • products
  • Antenna placement, Packaging
  • Interoperability Unplugfests
  • Integration of radio and baseband
  • CMOS, BiCMOS, SiGe Bipolar SiGe
  • BiCMOS, SOI BiCMOS
  • Partitioning - host processing

29
Silicon Roll-Outs
  • Alcatel Microelectronics
  • CMOS single chip
  • Atmel/TEMIC
  • Radio, Class 1 PA
  • BB controller
  • Broadcom/Innovent
  • Radio sample now, BB controller
  • Single chip
  • Broadcom/Pivotal
  • Single-chip Radio BB w/o control

30
Silicon Roll-Outs
  • Cambridge Silicon Radio
  • Multichip Radio BB
  • Single chip
  • Conexant/Philsar
  • 2-chip Radio BB
  • Single chip
  • Ericsson radio module, first to sample
    solution
  • Hitachi
  • H8S (16-bit MCU) next version optimized for
    Bluetooth
  • Infineon
  • Power Amps

31
Silicon Roll-Outs
  • Intel Ambler module software
  • Lucent Technologies
  • Radio limited production now, full production
  • BB controller
  • Mitel
  • BB Controller
  • Motorola
  • Radio

32
Silicon Roll-Outs
  • National
  • RF chip, now Link Controller, now
  • 2 chip radio BB
  • OKI
  • Radio
  • Philips
  • VWS2600x BB
  • BGB100 110 TrueBlue Radio, Blueberry BB
  • RF IC

33
Silicon Roll-Outs
  • SiGe Microsystems
  • Power Amp
  • Silicon Wave
  • Radio, production
  • ST Microelectronics
  • Radio
  • Single chip radio BB

34
Summary
  • Ramp up for Silicon
  • 1Q2001 and 2Q2001
  • Technology challenges
  • Cost, Host processing partitioning, Integration
  • Interoperability
  • Ramp up for Bluetooth-enabled equipment
  • 2Q2001 and 2H2001
  • Tremendous opportunity Equipment, silicon,
    other
  • services
  • Convey benefits value to mass consumers
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