PowerPointPrsentation

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CRADLE TO CRADLE DESIGN
Albin Kälin, CEOEPEA Int. Umweltforschung
GmbH November 8th 2006 EnlightenNEXT, London
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EPEA ENVIRONMENTAL PROTECTION ENCOURAGEMENT
AGENCY
Structure
Privately-held, internationally operating
consulting and research company in Hamburg
Founded in 1987 by Prof. Michael Braungart,
former head of Chemistry Division of Greenpeace
Multidisciplinary team of about 20 scientists and
industry consultants
Mission Develops CRADLE TO CRADLE solutions
Investigates and optimizes products and material
flows
Develops alternatives to materials that are
harmful to human and environmental health
Develops service concepts
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EPEAS FOCUS
Products Cosmetics Textiles / Carpets Clothing /
Accessories Packaging Paper and Printing Shoes /
Leather Products Toys Home Appliances / Furniture
Services Industry Tourism Agriculture Mobility Fi
nance Logistics
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CRADLE TO CRADLE DESIGN

• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY

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BIOLOGICAL SYSTEMS- DESIGN BEYOND PRODUCT DESIGN
Regenerate
Take
Make
Make
Regenerate
Take
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TECHNICAL SYSTEMS - DESIGN BEYOND PRODUCT DESIGN
Regenerate
Take
Make
Make
Regenerate
Take
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SUCCESSFUL MATERIAL FLOW (RE)DESIGN

• Requirement
• TECHNICAL FEASIBILITY
• Results
• ECONOMIC ADVANTAGE
• ECOLOGICAL BENEFITS
• SOCIAL SUCCESS

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IDENTIFY THE BEST ABC-X CATEGORIZATION
MATERIALS AND CHEMICALS
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CRADLE TO GRAVE TARGET IS ZERO
REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION.
ECO-EFFICIENCY
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CRADLE TO CRADLE THE GOAL IS QUALITY
ECO-EFFECTIVENESS
DEFINE, INCREASE, SUPPORT, OPTIMIZE
ECO-EFFICIENCY
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PROGRESS OF QUALITY FROM CRADLE TO CRADLE
ECO-EFFECTIVENESS
CUSTOMERS AND SUPPLIERS ARE REGARDED AS
PARTNERS FOR A QUALITY TO REACH.
Innovation
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TEXTILE INNOVATION CASE STUDIES

• UPHOLSTERY FABRICS
• CARPETS
• T-SHIRT
• TRIMMINGS
• TOWELS BATHROBES
• SHIRTS AND BLOUSES
• OUTDOOR

• CORPORATE BUSINESS SUITS
• UNDERWEAR
• STOCKINGS
• MEDICAL APPLICATIONS
• BAGS

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CLIMATEX LIFECYCLE BIOLOGICAL NUTRIENT
FABRIC SALE AND USE
FABRIC AND FIBRE PRODUCTION
DISPOSABLE AND TRIMMINGS
RESOURCE GROWTH
MULCH AND COMPOST
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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE
Processes

Location Rohner Textil AG, CH-Lake Constance

Problems - Lake Constance,
river Rhein - Boarders CH A
D FL
- Textilindustry
- Mill location living area
- Building Historical Site
Solutions
Eco-Eco Conzept 1993-2000 Create
transparency since 1993 1 turnover
environmental investments
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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE

• Produtcs
• Climatex?Lifecycle? Climatex?LifeguardFR?
• Patent- and Brandrights Climatex
• safe for biological cycles
• healthy for humans environment
• funtion climate control seating
• flameretardent
• 19 international Awards
• exhibitions in museums
• - Swiss Made - Gut in Form 1950 2000 CH
• - Design Museum London - Re(f)use CAN
• - World Expo 2000 Hanover - P.S.1 MoMA,
  NY

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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE
Supplychain Management - Eco-Eco-Concept
1993-2000 Concept 1998-2008 ISO 9001 (94)
ISO 14001 und EMAS (96) Lifecycle-Development
LCD versus LCA Branding Managementsystem
Climatex? Licence Strategy Climatex?
(Growthstrategy)
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UBS Rating 2003 der Rohner Textil AG

2003 UBS RATING ROHNER TEXTIL AG
Annäherungswerte
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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE
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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE
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TEXTILE INNOVATION CASE STUDIES CLIMATEX
LIFECYCLE
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POLYESTER PRODUCTS AND POLYCONDENSATION CATALYST
C94

• SITUATION
• Antimony-based catalyst authorized by law despite
  its carcinogenicity
• EPEA
• Discovery of the issue
• Identification of C94 as potential
  problem-solving alternative
• Evaluation of impacts along with its material
  flows and confirmation of suitability
• Support of the market penetration via downstream
  product development

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MIRRA CHAIR - HERMAN MILLER TECHNICAL NUTRIENT
CHAIR SALE AND USE
CHAIR RECOVERY
CHAIR MANUFACTURE
DISSASEMBLY
REPLOYMERIZATION
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SHAW CARPETS TECHNICAL NUTRIENT
CARPET SALE AND USE
CARPET RECOVERY AND GRINDING
CARPET MANUFACTURE
REPLOYMERIZED NYLON 6
FIBER PRODUCTION
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CRADLE TO CRADLE POSTCARDS GOOD WISHES IN
INDUSTRIAL PRODUCTS
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TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSION OF QUALITY FOR APPAREL PRODUCTS
- Users Health - Safe for the Environment
BIODEGRADE
MANUFACTURING
COMPOST
RECOLLECTION
COTTON
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TEXTILE INNOVATION CASE STUDIES COMPOSTABLE
T-SHIRT TRIGEMA
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TEXTILE INNOVATION CASE STUDIES COMPOSTABLE
T-SHIRT TRIGEMA
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CRADLE TO CRADLE PERSPECTIVES for textiles

• Design for biological cycles of
• Dye chemicals and Auxiliaries
• Sewing Yarns
• Zippers
• Buttons
• Labels
• Elastomer Fibres
• Interlinings
• Packaging
• Secondary Products
• Certified Organic Cotton

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TEXTILE INNOVATION CASE STUDIES BIOGREABLE
SEWING YARNS
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TEXTILE INNOVATION CASE STUDIES BIODEGRADABLE
BUTTONS
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TEXTILE INNOVATION CASE STUDIES BIOLOGICAL
ZIPPERS
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TEXTILE INNOVATION CASE STUDIES BIODEGRADABLE
SPANDEX ELASTOMER YARNS
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TEXTILE INNOVATION CASE STUDIES TOWELS
BATHROBES
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TEXTILE INNOVATION CASE STUDIES SHIRTS
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TEXTILE INNOVATION CASE STUDIES OUTDOOR
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TEXTILE INNOVATION CASE STUDIES CORPORATE
IDENTITY SUITS
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TEXTILE INNOVATION CASE STUDIES BIODEGRADABLE
SOCKS
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TEXTILE INNOVATION CASE STUDIES BIODEGRADABLE
UNDERWEAR
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TEXTILE INNOVATION CASE STUDIES BIODEGRADABLE
STOCKINGS
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TEXTILE INNOVATION CASE STUDIES MEDICAL
APPLICATIONS
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TEXTILE INNOVATION CASE STUDIES BAGS
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CRADLE TO CRADLE DESIGN AND SUPPLYCHAINMANAGEMENT
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CRADLE TO CRADLE DESIGN CREATING WIN-WIN-WIN
SITUATION
EPEA Supply Chain Know-How Trustee
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CRADLE TO CRADLE NETWORK MANAGEMENT ENABLING
TRANSPARENCY
PRODUCT
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CRADLE TO CRADLE NETWORK MANAGEMENT ENABLING
TRANSPARENCY
PRODUCT
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CRADLE TO CRADLE NETWORK MANAGEMENT ENABLING
TRANSPARENCY
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CRADLE TO CRADLE DESIGN CREATING WIN-WIN-WIN
SITUATION
EPEA as Know-How Trustee
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DESIRABLE ECOLOGICAL FOOTPRINT
German Federal Parliament, September 2004
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