Corporate Communication

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• Corporate Communication
• and the New Social Media
• Marc Wright
• marc.wright_at_simply-communicate.com
• 44 1494 562088

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Your new route to market
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Social Media Tools

• Blogs
• Podcasts
• Video on the web
• RSS Feeds
• Wikis
• Tagging mashing

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Driver 1

• Low barriers to entry
• Pervasive access
• Growing broadband
• Attention devices (RSS)
• The Nets original promise

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Driver 2

• The Nets original promise
• Generation Y
• Shifts in trust
• Demands for transparency
• Tectonic change

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Who Do We Trust?

• We trust
• Each other
• Independent subject matter experts
• NGOs
• We dont trust
• Business
• Government
• Mainstream media

Person like yourself or your peer is seen as
the most credible spokesperson about a company
and among the top three spokespeople in every
country surveyed. 2006 Annual Edelman Trust
Barometer
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• http//www.unlimited-spurt.org/

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• Marc Wright
• marc.wright_at_simply-communicate.com
• 44 1494 562088

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