Municipal Use of Web 2'0 Technologies

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Municipal Use of Web 2.0 Technologies MISA West
Conference 2008
Graham Sibley Solution Architect, Vancouver Office
September 2008
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Topics
4 Municipality 2.0?
2 Technologies
3 Future View
1 Web 2.0
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Web 2.0

• What is Web 2.0?
• Simplified collaboration and information exchange
• Social communities and shared knowledge
• Ad-hoc, on-demand, and bottom-up
• Why is Web 2.0 important?
• Harness the collective intelligence of your
  citizenry and workforce
• Enhance awareness of city activities
• Facilitate transparency and inclusion
• Enable communication immediacy

1 Web 2.0
2 Technologies
3 Future View
4 Municipality 2.0?
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What is Web 2.0?

• Simplified collaboration
• Peer-to-peer communication vs. top-down
  communication
• Folksonomies vs. taxonomies
• Unstructured and free-form
• Efficient, easy to use, and accessible
• Wikis, blogs, discussions, and instant messaging
• Integrated into daily activities
• Social communities
• Collective knowledge sharing
• Content comments, ratings, and reviews
• Networks, relationships, and colleagues

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Why? Collective Intelligence

• Collective knowledge
• Surface untapped ideas and knowledge
• Capture unpublished knowledge (retiring
  workforce)
• Increase efficiency and productivity through
  information availability
• Increase access to information
• Collective collaboration
• Support cross-pollination of ideas and
  disciplines
• Enable community contribution, review and
  filtering
• Support a distributed workforce

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Why? Awareness

• Keep your citizens informed
• Publish information about city activities
• Allow notification of information changes or
  updates
• Enable subscription to relevant information
• Increase internet, intranet and extranet user
  adoption
• Social awareness
• Illustrate and communicate colleague
  relationships
• Tap social networks for efficiency
• Build a greater sense of community

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Why? Immediacy

• Email is dead
• Email is inefficient for collaboration
• Email cannot be categorized or surfaced for
  consumption
• Immediate community response is preferred
• The new citizens and workforce
• More socially driven, with an expectation of
  transparency, inclusion and immediacy

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Technologies

• Collaboration
• Wikis, Blogs and Discussions
• Facilitate internal communication efficiency
• Enable community contribution
• Communication
• RSS, Instant Messaging
• Support content aggregation
• Enable real-time communication
• Social SharePoint
• Internal collaboration and communication
• External information and community

1 Web 2.0
2 Technologies
3 Future View
4 Municipality 2.0?
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Technologies Collaboration

• Wikis
• Free-form collaboration
• Community contribution and review
• Why use them?
• Team collaboration and communication
• Capture raw or in-process knowledge
• Easy to use for non-technical users
• Excellent for knowledge base information

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Technologies Collaboration

• Blogs
• Unstructured content publishing with feedback
• Folksonomy categorization
• Why use them?
• Publish timeline or event-based content
• Share team or personal knowledge
• Communicate events or actions
• Keep employees or citizens informed
• Allow community contribution through comments

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Technologies Collaboration

• Discussions
• Free-form collaboration and communication
• Rolling record of conversation
• Why use them?
• Provides facility for topic-based collaboration
• Enables two-way community communication
• Engages the user community
• Excellent way to solicit citizen feedback on a
  topic

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Technologies Communication

• Really Simple Syndication (RSS)
• Standardized information feed
• Aggregates content for easy consumption
• Why use it?
• Notify concerned parties of content updates or
  changes
• Broadcast information to a larger community
• Enable users to choose when and where to view
  your content

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Technologies Communication

• Instant Messaging
• Real-time communication
• Presence awareness
• Why use it?
• Instant request Instant response
• Identify employee availability
• Decrease use of email

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Social SharePoint

• SharePoint enables the following
• Collaboration through portals, team sites and
  workspaces
• Communication through wikis, blogs and
  discussions
• Business Process Automation through forms and
  workflow
• Business Intelligence through dashboards and
  reports
• Systems Integration through the Business Data
  Catalog
• Document Management
• Web Content Management
• Records Management
• Enterprise Search

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Social SharePoint Personalization

• My Sites
• Available with Microsoft Office SharePoint Server
  2007
• Enables personal site per user
• Supports shared and private content
• Provides profile editing capabilities, including
  photo upload
• Allows presentation of personalized home page
• Displays personal distribution group and site
  membership
• Why use them?
• Provides a location to store uncategorized or
  personal content, while still allowing it to be
  searchable
• Enables personal branding and knowledge
  advertising
• Provides a personalized portal through which your
  workforce can view your organization

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Social SharePoint Personalization

• Colleagues
• Available with Microsoft Office SharePoint Server
  2007
• Auto-discover colleagues from Active Directory,
  site memberships, Outlook, and Communicator
• Add new colleagues through personal My Site
• Track colleagues and their associated events
• Display In Common colleagues to My Site
  visitors
• Why use them?
• Can be used to identify knowledge networks
• Can target information to colleague groups
• Enables personal profile communication and
  branding

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Social SharePoint Search

• People Search
• Search for individuals by name or profile
  attributes
• Sorted by social distance by default
• Displays basic profile information in results
• Social Distance
• Derived from colleague lists
• Can be utilized to present social network related
  information

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Future View

• Convergence
• Communication, content and devices are converging
• Semantics and context
• Providing context to information fragments
• Mash-ups
• Repurpose and revalue enterprise data
• Enabled by cloud services and service oriented
  architecture

1 Web 2.0
2 Technologies
3 Future View
4 Municipality 2.0?
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Future View Convergence

• Integrated devices
• Increasing amount of mobile productivity devices
• Larger Wi-Fi coverage with cheaper rates
• More powerful devices with full-featured
  operating systems
• Smart Surfaces
• Collaboration via walls, tables, windows, etc.
• Implementation of integrated collaborative office
  designs

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Future View Semantics and Context

• Semantic Web
• Information with context
• Metadata tagging of content fragments
• More intelligent search capabilities
• Content services
• Rich repositories of content
• Deep content relationships
• Context based content availability

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Future View Mash-ups

• Service Oriented Architecture
• Exposing enterprise content via fine-grained
  services
• Content without context
• Cloud Services
• Large amount of fine-grained service offerings
• Multi-layered to provide rich features
• Results in mash-up potential
• Combine city data with cloud service content
• New ways of viewing city data
• New analytics potential

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Municipality 2.0?

• Establishing a vision for social computing
• Defining the vision
• Measuring success
• Planning growth
• Integrating the community
• Citizen contribution
• Internal collaboration
• Immediate information

1 Web 2.0
2 Internal Use
3 External Use
4 Municipality 2.0?
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Strategies Establishing a Vision

• Defining the vision
• Engage your community to understand whats best
  for them
• Take time to define the productivity and
  community drivers
• Scope the vision to something that is measurable,
  such as
• Decrease email use by 10 over 2 years
• Increase intranet usage by 10 over 6 months
• Increase citizen satisfaction with information
  availability by 5 over 1 year
• Measure the results
• Make sure to put the necessary metrics in place
• Utilize analytics tools to track usage
• Make changes to increase effectiveness

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Strategies Establishing a Vision

• Structured growth
• Put a governance plan in place
• Define collaboration zones
• Roll out features slowly and measure results
• Organic growth
• Let the community decide what it needs
• Establish moderators who occasionally review
  content
• Enable users to report abuses

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Strategies Integrating the Community

• Citizen contribution
• Community discussions and surveys
• Information feedback, ratings and comments
• Internal collaboration
• Departmental blogs, wikis and discussions
• Content aggregation for a more informed workforce
• Immediate information
• Information blogs and RSS feeds for community
  consumption
• City data mash-ups for information relevancy

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Questions?

• Contact information
• Graham Sibley, Solution Architect
• gsibley_at_burntsand.com
• Burntsand
• http//www.burntsand.com