SMS

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• SMS
• A New Window to Business Process Re-engineering
• Shayan Mashatian
• Farshad Mahlooji
• PrimeMessage Inc.

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Some Facts

• - 2 billion subscriber milestone surpassed next
  year
• - 899m handsets sold by 2010
• - China is worlds single largest market
• - 77 of handsets will be camera phones by 2010
• - 52.8 of handsets will have integrated music
  player by 2010
• BBC Technology News http//news.bbc.co.uk/1/hi/t
  echnology/4290528.stm
• - Number of US Wireless Subscribers 195,246,460
• - Number of text messages sent each month 2.5
  billion
• Mobile Marketing Association http//www.mmaglobal
  .com/

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Facts
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Facts
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Facts (Canada)
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SMS Benefits

• - Everyone has a SMS-enabled phone
• - It is cheap
• - Infrastructure comparing to voice Disaster
  situation SMS goes through
• - Integrated to existing applications/browsers on
  hand sets
• - It is Quick comparing to WAP (no download time)

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SMS Infrastructure

• SMSC
• Peer to peer
• Short Code/long code connecting applications to
  handsets
• Core Functionality for Two-way SMS

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Application Areas

• - Entertainment
• - Mobile Workers
• - Notifications / Alerts
• - Home Automation
• - Monitoring/Watchdog
• - Command Based applications
• - On-demand information

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Examples

• - Ringtones
• - Weather alert
• - Campaign (American Idol, Meeting arrangements,
  etc).
• - Joke of the day, Horoscope, etc.
• - U2 Contest
• - Foot

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Text 2 Screen
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Two-Way SMS Campaign
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Business Process Engineering

• - Mobile Workers ByExpress
• - Integrated to Document Management System
  Workflow -- Approval by managers -- Integrated
  Application
• - SMS Tracker -- Integrated to GPS Systems
  Devices other than handset
• - On demand data from any device
• - Servers admins can see a log, Restart a server,
  etc.
• - Authentication (setting IPS, etc)

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BPE - Continued

• - Bank Account query
• - Credit Card Transaction over limit
• - Critical Information Watchdog
• - Request for Information - Fetch Data- Real
  State Gallery on Artisits information
• - Copoun and loyalty programs
• - Third party Feed integration (Feed Reader)
  TxTFlight
• - Data Filtering (critical emails notification)
• - TxTBooking - Reservation information
• - Integrated to MapQuest, Google

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BPE - Continued

• - Call Back
• - Payment a. Premium Message b. Using existing
  Funds c. Place command to get charge on credit
  card (PayPal)
• - Subscription Based Service (TxTFlight, Traffic,
  Stock monitoring)
• - Audit billboard installation
• - Advertisement Campaign
• - CRM - like Salesforce

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Data Flow for Billboard Audit
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Premium SMS (SMS Billing)

• Users simply authorize a business to charge them
  on their existing cell phone bill or on their
  credit card, if the business already has the
  customer's card information.

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Case Study WiFi Plan
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API/Interface Integration

• - HTTP
• - Web Services
• - Java SDK
• - SMTP
• - SMPP
• Pass text and phone number international format
  ....

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Value Added Components

• - Opt-in Opt-out
• - Scheduler
• - Message Template
• - TxTmerchant (double opt-in)
• - Workflow

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MMS and Binary Information

• Wap Push Download content using data plan
• MMS on short Code Coming Soon!

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• Text FREE to 32075
• and get promotional code for one month free
  access to PrimeMessage Gateway in Canada