Title: Arial 28pt.

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INT402 Sybase Unwired Products for Mobile
Transaction Management
Katie Neben Sr. Product Manager katie.neben_at_syba
se.com Sheila Wood Lead Architect sheilaw_at_syb
ase.com
August 15-19, 2004
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Agenda

• Mobility Business Challenges
• Mobility Business Applications
• Enabling Mobile Solutions the platform
• Mobile Solution Demonstration

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The Enterprise. Unwired.
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The Enterprise. Unwired.
Industry and Cross Platform Solutions
Unwire People
Unwire Information
Manage Information

• Adaptive Server Enterprise
• Adaptive Server Anywhere
• Sybase IQ
• Dynamic Archive
• Dynamic ODS
• Replication Server
• OpenSwitch
• Mirror Activator
• PowerDesigner
• Connectivity Options
• EAServer
• Industry Warehouse Studio

• Unwired Accelerator
• Unwired Orchestrator
• Unwired Toolkit
• Enterprise Portal
• Real Time Data Services

• SQL Anywhere Studio
• M-Business Anywhere
• Pylon Family (Mobile Email)
• Mobile Sales
• XcelleNet Frontline Solutions
• PocketBuilder
• PowerBuilder Family
• AvantGo

Sybase Workspace
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Business Needs People Unwired

• Increase effectiveness of workers anywhere,
  anytime
  
• Provide occasionally connected users access to
  enterprise applications
  
• Enable input from mobile workers to update
  enterprise systems and databases in real time
  
• Allow workers to launch complex business
  processes remotely whether in the office or being
  mobile
  
• Maximize utilization of existing information
  system investments and achieve the highest
  possible ROI for any new investments
  
• Minimize risks associated with new technology
  adoption
  
• Support the ease of building and deploying new
  applications
  
• Support Services Oriented Architecture adoption

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Workforces Information Needs
Mobile Email
Contacts, Tasks Schedules
Search Reference
Workforce Dispatch
Enterprise Information
Mobile Transactions
Business Metrics
Mobile Collaboration
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Specific Information Needs

• Information Types
• Database
• Web Content Public and Private
• Alerts and Real Time Business Analytics
• Status of business processes
• Variety of Back-Ends
• Existing Applications
• Web interfaces
• Middleware
• Web Services
• Proprietary System Interfaces
• Communicate with multiple generations of
  infrastructure
  
• Such as MOM, EAI, BPM, Web Services, DBMS,
  Virtual DBMS
  

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Scenario 1 Field Sales

• Salesperson out in the field needs
• Customer addresses, phone numbers
• Maps to assist with driving directions
• Customer issues and resolution status
• Status of customer orders and information on any
  delays why and timing impact
  
• Mobile tools for creating a purchase order
• Email and calendar access
• Alerts from co-workers or alerts from automated
  processes
  
• Reference information on products
• Product pricing

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Scenario 1 Field Sales Information Flow
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Scenario 2 Mobile Repair Person

• Mobile Repair Person needs
• Customer addresses, phone numbers, information on
  services provided to customer
  
• Maps to assist with driving directions
• Description of customer problem any information
  from customer regarding problem
  
• Access to repair manuals for reference
• Real time alerts for information which may affect
  him (e.g. utility workers obtaining status of
  other transformer repairs)
  
• Real Time schedules where to go next, what to
  do next
  
• Repair reporting systems to inform central
  management of status

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Scenario 2 Field Force Information Flow
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Technical Concerns

• Expense
• Education, Development, Equipment and
  Maintenance
  
• Low cost delivery for stable and large transfers
• Mobile Network Realities
• Increased Security Concerns
• Unreliable connectivity
• Delivery Support
• Synchronization
• Data integration for multiple information
  sources
  
• Development Environment
• Scalability, reusability, standard support, Web
  Services, SOA

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Technical Needs Secure Infrastructure

• Architected Unwired Enterprise platform
• Security for mobile and on-line applications
• Support for multiple data access methods
• Databases
• Web Services
• Packaged enterprise applications
• Legacy applications
• Support for multiple messaging systems
• Standards-based platform for integration, process
  management, and monitoring
  
• Data consistency between mobile / on-line
  environments
  
• Manageability for mobile occasionally connected
  users without adversely affecting enterprise
  system performance
  
• Flexibility, scalability, need to reuse
  components across applications

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Infrastructure Integration Challenges

• Business Issues
• New endeavors in changing times require adaptive
  approaches
  
• Creation of cross-organizational applications
• Implementation of stringent information
  protections
  
• Needs are constantly in flux need adaptability
  and scalability
  
• Technical Issues
• Mitigate risk by decoupling mobile and enterprise
  infrastructures
  
• Cost management through avoiding systems
  replacement
  
• Selection of the best cross-application
  orchestration platform
  
• Adoption of technologies supporting a services
  oriented architecture
  
• How to visualize data content across multiple
  sources
  
• Multiple platform interoperability

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Mobile Enablement Options

• Purchase a customized proprietary solution
• May be expensive
• May have interoperability issues
• May not meet all business users needs
• Should be easy and fast to get up and running
• Hand code a solution
• Each solution is unique one for Dept. A and one
  for Dept. B
  
• Ongoing maintenance is costly and updates
  needed as systems change are difficult
  
• May be the cheapest first cost or license cost
  option
  
• Utilize a platform to build all solutions as they
  emerge
  
• Provide re-usability
• Speed development
• Ease maintenance and changes as underlying
  systems change

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Sybase Unwired Products Details
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Unwired Products - Benefits

• Fast enablement of new mobile technology
• Simplifies development and deployment of mobile
  technology with standards-based proven
  technology
  
• Clear progression from simple mobile deployment
  to enterprise scale architecture
  
• Reduces future risks of incompatible technology
• Ability to respond to events in real time
• Event and process monitoring including complete
  BAM
  
• Product offering designed to meet your specific
  need add optional packages as needed
  
• Fully integrated solution
• Build small today and grow the platform is in
  place not just for mobile
  

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Sample Mobile Enablement

• Mobile Enablement
• No Change to Existing Applications
• Bi-Directional
• Rich Web Services Support

Mobile Dashboards
Mobile Portals
B2BAdapter
App.Adapter
Rich Mobile Applications and Local Databases
ORDER ENTRY

• Unwired Orchestrator
• Service Enable Closed Apps
• Build Multi-Application Services\
• Integrate UDDI
• Aggregate / Measure / Report on Services-Based
  Accesses

SYBASE
Synchronized Document Delivery
BILLING
DB2
MESSAGE BUS
Local Web Document Storage
INVENTORY
ORACLE
Capture data events from heterogeneous data
sources, and application
Delivery
Generate and Respond to Service Requests
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Unwired Orchestrator Functionality

• Easily Manage Events and Orchestrate Processes
• Apply processes, logic steps, rule bases to long
  and short running processes
  
• Perform content-based transformations, enrichment
  routing
  
• Manage failures through compensating processes
• Multiple deliver methods messaging, dbms, web
  services, adapters
  
• Easily transform into endpoint-specific formats
• Performance Measurement in Real-Time
• Aggregate events into Measures of Performance
• Count, measure, display and report on business
  events in real-time
  
• Alerts Notifications
• Alert or notify individuals and groups from
  events thresholds, etc.
  
• Facilitate User Self-Enrollment
• Enhanced Connectivity
• Web Services, RDBMS, Adapters, B2B, ERP CRM
  adapters

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Unwired Orchestrator Functionality

• Orchestrate Events Across Complex
  Infrastructures
  
• Deliver to multiple endpoints, while keeping apps
  in agreement
  
• Hasten Response to Failures
• Assure process failures are detected, tracked and
  resolved
  
• Assure that processes are understood, visible and
  auditable
  
• Facilitate Rapid Innovation, Reuse, and SOA
• Unwired Orchestrator supports the adoption of a
  SOA architecture - all endpoints are services
  
• Object reuse rules, formats, schemas and maps
  may be saved for reuse
  
• Complete business processes may be saved as web
  services for reuse
  
• The solution is standards based to insure
  interoperability with new and existing solutions
  
• Best Usability in the Market
• User focused GUIs separation of the logical and
  physical layers
  
• GUIs built upon the Eclipse framework for
  consistency and integration with other Eclipse
  applications
  

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Security Concerns are Addressed

• Protect Information in Flight
• Use transport layer security to protect data on
  the wire and in the air
  
• TLS framework for encryption, keys, and
  certificates of authentication (RSA and
  Certicom)
  
• Protect Information at Rest
• User authentication and authorization
• Poison pill for continued hacking attempts
• Enterprise centralized user management
• User controlled access to enterprise data
• Protect Organizational Infrastructure
• Support for enterprise firewalls and proxies
• Interoperate with existing security solutions

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Unwired Orchestrator Functionality

• Unwired Orchestrator
• Analysis
• Transformation
• Filtering
• Enrichment
• Transactions

• Monitoring
• Aggregation
• Dashboards
• Reporting
• Notification

Legacy Applications

• Orchestrate Reliable Delivery Processes

• Deliver via Web Services SOA

• Measure Deliver Real-Time KPIs

• Simplify User Notification Alerting

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Sample Solution Architecture
Alerts and Notifications
Unwired Orchestrator
Process Orchestration Transformation Routing Tr
ansactions Monitoring Aggregation BAM Dashboard
s
Reporting Alerts/Notification Web Services
Pocket PC Application/ Stock Clerk
Staging Database
Warehouse Applications
Management Dashboards Reporting
Reader
Reader
Reader
Reader
Active Passive Reader/Tags/Standards
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Real Time Location Services Sample Conceptual
Architecture
PRESENTATION LAYER

Web and Mobility Presentation
PROCESS LAYER
Orchestration
INTEGRATION LAYER
App
Web App
ERP
Legacy
CRM
Modeling Layer
PERSISTENCE LAYER
Database
RFID Network Services
RFID NETWORK
App
Device Abstraction
PHYSICAL LAYER
RFID Reader
RFID Reader
RFID Printer
PLC
RFID Reader
Myriad Active and Passive Reader/Tags/Standards
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Sample Scenario Defined

• RFID readers scan shelves to asses inventory
  levels
  
• Web Service with info sent to Unwired
  Orchestrator to launch business process
  
• If inventory 0 . alert sent to manager
• Inventory levels are compared against shelf level
  thresholds too low must restock
  
• Restock request sent to local warehouse
• Local warehouse inventory level checked
• Restock amount is noted for stock person if
  warehouse level now below warehouse threshold
  order placed to supplier
  
• Restock information is sent to a local DB for the
  stock person to access via Pocket PC
  
• Stock person synchs and gets info on what to
  stock, where it is located in warehouse, its
  store shelf location, and price so they can
  validate prices are correct on store shelves

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Solution Demonstration