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Venture%20Forum%20San%20Jose%202006-June

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???. ?????????. ??????????????????. ??????????. 2007?????????RFID?????? ... GD RFID. Center. University R/D Groups. HKU. HKUST. CUHK. China/HK. Universities. 12 ... – PowerPoint PPT presentation

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Title: Venture%20Forum%20San%20Jose%202006-June


1
????????????????????
??? ????????? ??????????????????
?????????? 2007?????????RFID????????
2
?????? Economic Growth in China
????????
2003 13.582????? 2004 15.987????? 2005
18.232?????
  • ??????????????? China economy recorded
    sustainable and sound growth in the past ten
    years.
  • 2005??????????????9.9,??18.23????? In 2005,
    Chinas GDP had a growth of 9.9 year-on-year to
    RMB 18.23 trillion.
  • ??????????????,??,????????? Economic growth in
    China was mainly attributed to foreign trade and
    investment as well as strong domestic demand.

3
?????? Import Export Training in China
  • 2005?,?????????????1.42????? In 2005, Chinas
    foreign trade turnover hit a new high of RMB 1.42
    trillion.
  • ????7.6?????,???6.6?????,??????23.2?17.6 In
    which export volume was RMB 762 billion and
    import volume was RMB 660 billion, both showed a
    growth of 23.2 and 17.6 respectively.
  • ??????????????????????????????? Rising export
    will continue to contribute to export-driven GDP
    growth
  • ????????????????,??????????? Rising I/E
    accelerates commodity flow, giving rise to
    increasing demand in logistics services

4
?????? Logistics Demand in China
(Source Li Fung Research Centre)
  • ?????????????????????????? Coefficient of
    logistics demand is the total logistics value as
    a proportion of GDP
  • 1991?1995,????1.6 In 1991-1995, the average
    coefficient was 1.6
  • 1996?2000,????1.7 In 1996-2000, the average
    coefficient increased to 1.7
  • ?2005,??? ?2.64 In 2005, the coefficient raised
    to 2.64
  • ????????????????????????? A rising coefficient
    implied the economy of China has an increasing
    demand on logistics services

5
??????? Outlook of Chinas Logistics Development
  • ??????????? Looking forward to a new booming
    stage of logistics industry
  • ????????????? Rapid expansion of foreign
    logistics enterprises in China
  • ????????? Regional logistics development shaping
    up
  • ?????????? Market share decided by competitive
    advantages
  • ????????????? A more critical role for
    information technology than ever

????????????????????????????? The trend is
building up that logistics enterprises in China
will rely more on IT to enhance their supply
chain management
6
???????????????? PRD as Chinas Logistics Hub
and Mfg Base
  • ??????6????, ??40(??2?400???) ????? China
    exports close to US600B to the World Market
    about 40 (US240B) shipped through Pearl River
    Delta (PRD)
  • ???????????, ???????????????????? Hong Kong is
    in an unique strategic position in the logistics
    and supply chain operations for China and the
    world economy
  • ??? ??????
  • gt80,000 ??

7
????????????????? Opportunity for Technology -
Growing Demand in the PRD
  • ??????? Deep industry clusters
  • ??6??????????????????? Over 60,000 mfg firms are
    HK invested and managed
  • ???????1???? Employing 10 million workers in PRD
  • ??????????? Striving for technology upgrading
    and quality design

Map courtesy of HKTDC
Graphic courtesy of Hong Kong Trade Development
Council ??????????
8
???????????? Global Logistics Collaboration and
SCM
Goods Flow ??
Processes ??
Technologies ????
Enabling
Information Infrastructure ??????
Source GS1 Hong Kong
9
???????????? Elements of Modern Supply Chain and
Logistic Operations
Anti- Counterfeit ??
DW ????
WMS ????
Enterprise Applications ????
Capacity Planning ????
Inventory Management ????
Supplier Management ????
ERP ??????
Business Forecasting ????
.
Palletization ???
Inbound Outbound Flow ????
Track Trace ??
Labeling ??
Shipment ??
Authentication ??
Business Processes ????
.
Network Security ????
Asset Monitoring ????
Data Accuracy ????
Process Control ????
Standardized Identification ?????
Packaging Specification ????
.
IT Infrastructure ????
10
?????????? 5 Research Development Centres in
Hong Kong
11
?????????? One-stop Shop for Research and
Industry Development
Board of Directors Chairman Jerry Garrett
R/D Partners
Industrial Consortia (RFID China Alliance)
University R/D Groups
GD RFID Center
HKU
HKUST
Technology Companies
Service/Mfg Industries
Venture Groups
CUHK
China/HK Universities
Public Institutions
12
??????????? RD Programs Industry Membership
Program
  • ???? Platform Research
  • ???? Collaborative Research
  • ???? Contract Research

???? RD Programs
  • ???? Center Membership
  • ???? Special Interest Groups

?????? Industry Membership Programs
13
?????? LSCM Foundation Projects
?????? Network Infrastructures
RFID?? RFID Application
??? RFID Middleware
??????? Active reader System (box)
??????? Passive reader system (box)
??????? Passive reader Chip
??????? Active reader Chip
??????? Active reader Antenna
??????? Passive reader Antenna
??????inlay Active tag Antenna/inlay
??????inlay Passive tag Antenna/inlay
?????? Active tag Module
?????? Passive tag Chip
?????? Active tag Chip
14
RFID?????????? RFID Enablement and Global SCM
Visibility
Global Activity Repository ??????
E-Product Code Address Map ????????
Intelligence Service ????
??????? Logistics Platform And Infrastructures
  • ???????? Global visibility infrastructure

RFID??? RFID Application Enabling Middleware
  • RFID?????? RFID integration with Enterprise
    Applications

RFID?? RFID Systems
15
?????RFID?? Single-chip Passive RFID System
?????? The HK University of Science and
Technology
Antenna ??
Assembly ??
Packaging ??
Power Rectifier ???
Memory ??
RFIC Transceiver ???
Baseband ??
Charge Pump ???
Modulator / Demodulator ?????
Clock Generator ?????
RFID??? Reader / Interrogator
RFID??? Tag / Transponder
  • Passive UHF Tag ??UHF??
  • ????,???????? Sensitive, small-size antenna
    technology
  • ??????? Low-cost assembly technology
  • ?????,??????????? Low-voltage, low-power,
    small-size IC design technologies
  • Passive UHF Reader ??UHF???
  • ???????????????UHF RFID????? Design and demo of
    low-voltage, low-power IC modules for UHF RFID
    transceiver
  • RFID??????????????????? Important IPs and ASIC
    Cores for RFID baseband modules

16
??????? Application Specific RFID Systems
  • RFID????????????????? Broader applications
    beyond logistics
  • ????? Anti-Counterfeit and Authentication
  • ??????? Warehouse and Asset Management
  • ?????? Urban Traffic Control and Management
  • ????????????? School and Event Management
  • ?? Many Others

17
???? RFID the Ideal Solution for
Anti-Counterfeit
  • ?????????? IC chip has extremely high barrier to
    counterfeit
  • ?????????? Encrypted data storage and
    communication
  • ?????????? RFID linked with supply chain
    database backend
  • ????? Products are traceable along the supply
    chain
  • ????? ?? Embedded into product packages or even
    inside product
  • ???? Hard to be tampered with

18
?????? Application Specific Tags
  • ?????? Embedded in product or package
  • ????,???? Form factor, embedded seamlessly
  • ????? Performance tuned to end-products
  • ??,??????? Antenna, inlay materials, packaging
  • ????,????? Non-recyclable, self-destructive
  • ?????? Prevent tag from being recycled as
    counterfeit
  • ?????? Solve privacy concerns to end-consumers
  • ???? Data encryption
  • ???????? Data stored inside tag is encrypted
  • ?????? Data communication between tag and reader
    is encrypted
  • ????????? Low cost tag mfg techniques
  • ????????????? Lower the tag cost to expand the
    deployment

19
??????? Application Specific Readers
  • ???????????? Low cost, small form-factor reader
  • ????????? Reader module for handheld
    applications
  • ???????PDA????? Reader chip embedded into PDA or
    cellular phones
  • ?????????? Encrypted tag-reader communication
  • ???? Scrambling data before send out
  • ???? Encrypted data communication
  • ????????? Application specific reader antenna
  • ??????????? Reader antenna fits into usage
    scenario
  • ????,???? Smart shelf, point of sales, etc.

20
RFID?????????? RFID Enablement and Global SCM
Visibility
Global Activity Repository ??????
E-Product Code Address Map ????????
Intelligence Service ????
??????? Logistics Platform And Infrastructures
  • ???????? Global visibility infrastructure

RFID??? RFID Application Enabling Middleware
  • RFID?????? RFID integration with Enterprise
    Applications

RFID?? RFID Systems
21
??????? RFID Enablement Middleware for Enterprise
Applications
???? University of Hong Kong, E-Business
Technology Institute
  • ?????????????RFID???????????? Integrate RFID
    systems with existing legacy systems at minimal
    effort and cost
  • ???????????????????????? Painlessly and cost
    effectively connect to the global supply chain
    infrastructures through international standards
    such as EPC, EDI and DTTN

22
?????? Pilot Projects in Mainland
Domestic Warehousing ????
Manufacturing ??
Intl Warehousing / Transportation ???????
Distribution Centre ????
Retail ??
??? Appollo (WIP)
?? Masson (Warehouse Mgt / FIFO Inventory
Control) ????
?? PGL (3PL Distribution) ?3??????
??? GHK (Container Mgt in Depot) ?? ??
Salt SCV (Stock Monitoring / Replenishment )??
????? Salt SCV (Stock Control Monitoring)
Salt SCV (Warehouse Mgt / FIFO Inventory Control)
??
Salt SCV (Stock Monitoring / Distribution) ??
23
RFID?????????? RFID Enablement and Global SCM
Visibility
Global Activity Repository ??????
E-Product Code Address Map ????????
Intelligence Service ????
??????? Logistics Platform And Infrastructures
  • ???????? Global visibility infrastructure

RFID??? RFID Application Enabling Middleware
  • RFID?????? RFID integration with Enterprise
    Applications

RFID?? RFID Systems
24
?Vtech,Walmart ????? Pilot Project with Vtech
and Walmart
???????? GS1, Hong Kong
EPCglobal Network Infrastructure ??????
Finished product delivery Data ??
Finished product Ship-Out Data ??
Finished product delivery Data ??
Finished product delivery Data ??
RFID/EPC Consolidated Data ??
HK Supplier ?????
China Factory ????
US Retailer ?????
Logistics Service Provider ?????
Finished Product ??
Finished Product ??
Host Systems e.g. ERP, WMS ????
25
???? Current Situation
  • ????????? Many logistics service platforms
  • ??RFID???????? Guangdong RFID service platform
    (GDRC)
  • ??????? Logistics/custom platform for food
    safety (GDEII)
  • ?????? Shanghai logistics service platform for
    information sharing (SJTU)
  • ??????? RFID platform for medicine, tobacco and
    mfg SCM (CASIA)
  • ?????? Supply chain and e-business application
    platform (CLTC)
  • ???????? EPC Network for supply chain visibility
    (GS1)
  • ???????? DTTN in Hong Kong
  • ?? Challenges
  • ???? Lack of interconnection
  • ?????????? Diverse standards and implementations
  • ??????? Costly adoption for RFID

26
??RFID???? RFID-based Interoperable Gateway (RIG)
RIG?????????????? RFID-based Inter-operable
Gate-way (RIG) to enable interconnection among
service platforms ?????????????? Promote and
enable value chains across different regions and
services
27
RIG??????????? RIG Gateway Connects Logistics
Platforms
EPC
GDEII
GDRC
Mfg
Ports
DTTN
28
????RFID?? Formation of a RFID Community
29
??????
Completing the RD to Commercialization
Cycle ??????????????
  • ???????
  • ??????
  • ????
  • ????????

Innovative Ideas ????
Industry Consulting Collaboration ???????
Spin-offs / Commercialization ???
RD Projects ????
Prototypes Products ?????
30
??!
  • ?? ????
  • ???? ??????? ??
  • ??????????????????
  • ?? (852) 2299 0551
  • ?? (852) 2299 0552
  • ?? info_at_lscm.hk
  • ?? www.lscm.hk
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