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The Customer in the Drivers Seat Store Systems at AutoZone

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How We Met the Business Challenge. How Technology Helped Meet the Challenge. AutoZone Overview. America's #1 auto parts/accessories retailer ... – PowerPoint PPT presentation

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Title: The Customer in the Drivers Seat Store Systems at AutoZone


1
The Customer in the Drivers Seat Store Systems
at AutoZone
  • Ken Brame
  • CIO
  • AutoZone

2
Agenda
  • About AutoZone
  • The Business Challenge
  • How We Met the Business Challenge
  • How Technology Helped Meet the Challenge

3
(
4
AutoZone Overview
  • Americas 1 auto parts/accessories retailer
  • Annual sales of around 6 billion
  • Over 3,800 stores in 48 U.S. states and Puerto
    Rico
  • Over 100 stores in Mexico
  • Founded in 1979
  • Listed on NYSE AZO since 1991
  • Included in SP 500 since
  • 1996

5
Overview
  • Sell automotive maintenance and repair parts,
    accessories
  • Specialize in two customer segments
  • Retail Do-It-Yourself (DIY)
  • Commercial delivery to professional technicians
  • All stores are company-owned and operated no
    franchises

6
Our Business Challenge
  • There are over a million different vehicle parts
    that we would need to carry in our stores to meet
    every potential sale
  • Our stores average 6300 sq. ft.
  • Inventory turn rates for auto parts are very slow
    compared to other retail formats
  • We can only afford to carry around 22,000 SKUs
    per store

7
What is Important to a Customer in Making a
Purchase from an Auto Parts Retailer/Wholesaler?
  • First and foremost, you have to have the part
    that fits their vehicle. Substitutions dont
    work with auto parts
  • Price
  • Location
  • Trustworthy advice

8
How we are Meeting the Challenge of having the
Right Parts
  • Make sure we have the right 22,000 SKUs in each
    store
  • Customize assortments for each store based on
    sales forecasts
  • Sales forecasts are based on
  • Vehicle registrations by zip code
  • Sales history
  • Missed sales opportunities
  • Special order and transfer sales

9
How we are Meeting the Challenge of having the
Right Parts (contd)
  • We utilized SAS statistical modeling and
    forecasts along with an in-house developed
    assortment planning system to accomplish this.

10
How do we say yes if we dont have the part in
our store?
  • Option 1 We have larger stores in each market
    called Hub stores
  • These stores carry more than twice as many parts
    as a smaller store
  • If we dont have an item in stock in one of our
    stores, the first thing we do is check stock
    availability at the nearest Hub store
  • If we have it there, we will have it delivered to
    the store for the customer in a matter of hours
  • We deliver parts from the Hub to the smaller
    stores several times a day as needed

11
How do we say yes if we dont have the part in
our store? (contd)
  • Option 2 Check online for the part at our other
    stores in the market
  • If we find it in one of these sister stores, we
    can reserve the part for the customer to go pick
    up
  • Option 3 Check incoming shipments from our DCs
    to see if the part is already on its way to the
    store
  • If yes, we reserve the part for the customer and
    let them know when it will arrive

12
How do we say yes if we dont have the part in
our store? (contd)
  • Option 4 Special order the part for the
    customer
  • We have online visibility to the stock
    availability for special order parts from our
    vendors
  • If the vendor has it, we special order the part
    and it is shipped directly to the store for the
    customer to pickup

13
How do we say yes if we dont have the part in
our store? (contd)
  • Option 5 We can check real time to see if a
    part is available at any of our Hub stores across
    the country
  • If a Hub store has it, we will have it shipped to
    the store for the customer to pickup
  • Option 6 We are connected to a network of
    salvage yards to find used parts for a customer
  • The part can be ordered and shipped directly to a
    customers home

14
  • As You Can See, We Try To Do Whatever It Takes to
    Help Our Customers Find the Part They need. All
    Without Increasing the Inventory Levels in Most
    of Our Stores

15
What are the key capabilities required to make
this work?
  • Good assortment planning for our stores
  • We utilize objective data and sophisticated SAS
    analysis and forecasting tools on top of a 25 TB
    data warehouse
  • Real time, perpetual SKU inventory systems with
    accurate data in our stores, Hub stores and
    warehouses
  • Broadband connectivity between all of our
    locations and corporate
  • Visibility to our vendors special order stock
    availability and accuracy of that information

16
What are the key capabilities required to make
this work? (contd)
  • Visibility and connectivity to salvage yard
    networks.
  • Software applications to make it all work
  • And last, but probably most important a Company
    Culture of Doing Whatever It Takes to Take Care
    of Our Customers

17
Relentlessly creating the most exciting Zone for
vehicle solutions! Questions?
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