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Social Networking as a Job Search Tool

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User generated content collective sharing of the masses. Worldwide Social Media Reach ... How can you contribute to the social networking community? ... – PowerPoint PPT presentation

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Title: Social Networking as a Job Search Tool


1
Social Networking as a Job Search Tool
  • August 18, 2009

2
About Kelly Services
  • Kelly Services, Inc. is a world leader in
    workforce management services and human resources
    solutions headquartered in Troy, Michigan.
  • Kelly provides workforce solutions and expertise
    that includes outsourcing, vendor on-site and
    full-time placement to clients on a global
    basis. 
  • Kelly provides employment to nearly 650,000
    employees annually
  • We provide talent for accounting, engineering,
    information technology, law, science, industrial
    services, education, and health care.
  • Revenue in 2008 was 5.5 billion.

3
Social Networking Web 2.0
  • Over 70 has been using the Internet for over 7
    years
  • User generated content collective sharing of
    the masses.

Worldwide Social Media Reach
CareerBuilder.com Social Networking Sales Training
4
(No Transcript)
5
Using Social Media to Support Your Career
  • Using online communities, blogs, wikies,
    networking sites to
  • Build Your Brand enabling others to find you
  • Network/Connect - with your target audience

6
A Myriad of Sites to Consider Choose Wisely!
And LinkedIn
About.com Job Searching Social Networking Sites
Allison Doyle
7
Active User Growth on Facebook Globally
200 MM
CareerBuilder.com Social Networking Sales Training
8
Twitter
  • 19 million UV in May 09, 1.8 million UV in
    June 081
  • 18 million UV in April 092, just 1.47 growth
    over May
  • 17 million registered users5
  • US, UK, and Canada top three user countries
  • 10.34 of Twitter traffic referred from
    Facebook1
  • 9.97 from Google
  • 5 from Yahoo
  • 2 from MySpace
  • 25th most visited U.S. site, June 093
  • Infrequent users comprise nearly ¼
    traffic3
  • 90 activity from 10 users6

1 Compete.com, 2 Mashable.com, 3Quantcast.com,
4Nielsen Online, 5twitterscore.net, 6 Forrester
9
LinkedIn
  • 2 million members join per month roughly 1 new
    member per second
  • Members from each of the Fortune 500
  • 1 in 20 US users is HR professional
  • Users like the professional and business oriented
    look and feel
  • Users tend to be more Senior (56 are individual
    contributors, 16 are management level, and 28
    are director/VP level or above)
  • Majority are decision makers or have influence in
    the purchase decisions at their companies (DMs
    tend to be more active on LinkedIn)
  • 4 kinds of LinkedIn users
  • Savvy Networkers
  • Senior Executives
  • Late Adopters
  • Exploring Options

LinkedIn Presentation 10 Ways to Find Your
Dream Job
10
How To Use
  • Create your personal brand
  • Enable people to find you, introduce yourself,
  • Use as a starting point to network, build a
    network, build a professional image.
  • Support others in their journey building a
    reciprocal support environment
  • Utilize privacy settings
  • Be consistent across sites
  • Figure out what each site has to offer
    information, connections, communication tool,
    management
  • Be creative
  • Beverly Sheppard 6K for nothing, 6K for a job

About.com Job Searching Social Networking Sites
11
Social Networking Building Your Brand
  • In general, keep it professional
  • No personal stories, pictures with friends at
    social events.
  • Use your professional name consistently email
    addresses, blog names, etc.
  • Use the same professional photo on all sites
  • Complete your entire profile
  • Previous employers
  • Job titles
  • All qualifications
  • Summarize accomplishments
  • Notes about projects, promotions
  • Link to your website or blog
  • Include ways that you could support others
  • Information you have to share, etc.
  • Groups that you are connected with
  • Consider this. Play by play color commentary
    best interview answers recommendations from key
    references build a story about you!

About.com Job Searching Social Networking Sites
Allison Doyle
12
Social Networking Getting Connected
  • The desired outcome
  • Make a list of companies and people who are in
    your sweet spot
  • Find people who have jobs you want
  • Use internet to find and research them
  • Research how these individuals present themselves
  • Present yourself
  • Use the professional brand information to build
    the image that matches
  • Proactively get connected
  • Work the network to build

13
Downsides to Social Networking
  • Networking fatigue
  • User frustration
  • Eternal digital billboards
  • Narrow niche
  • Employers legal risks
  • Recruiters time management woes
  • Difficult to manage many networks
  • Networks are a reflection of you

Dummmies.com Job Search Pros and Cons of Social
Networking
14
How to Use Facebook
  • Create profile, this profile should be branding
    you, not your current or previous company.
  • Search for company, hiring managers, experts
  • Search for employees of your desired client or
    company
  • Search for Clients or prospects by name
  • Join Networking Groups
  • Participate in discussions about topic you have
    interest showcase your knowledge.
  • Post articles of interest, industry info. Etc.

CareerBuilder.com Social Networking Sales Training
15
Privacy Settings Facebook
  • Limit access to areas on the site
  • Profile
  • Search
  • News Feed and Mini-Feed
  • Poke, Message, and Friend Request
  • Friends, Notes, and Facebook Development Platform
  • Limit who can see what
  • All my networks and all of my friends
  • Some of my networks and all of my friends
  • Only my friends
  • Who Can See Your Profile
  • Undergrad
  • Grads
  • Alumni
  • Faculty
  • Staff

CareerBuilder.com Social Networking Sales Training
16
How to use LinkedIn
  • Get the word out!
  • Ask for recommendations
  • Find out where similar people work
  • Find out who you know there
  • Find out where people go next
  • Check to see if they are hiring
  • Join LinkedIn groups
  • Ask an expert
  • Become an expert
  • Build your network!

LinkedIn Presentation 10 Ways to Find Your
Dream Job
17
1. Get the Word Out
LinkedIn Presentation 10 Ways to Find Your
Dream Job
18
2. Ask for Recommendations
LinkedIn Presentation 10 Ways to Find Your
Dream Job
19
3. Find Out Where Other People Work
LinkedIn Presentation 10 Ways to Find Your
Dream Job
20
4. Find Out Where Similar People Work and 5.
Find out Where They Go Next
LinkedIn Presentation 10 Ways to Find Your
Dream Job
21
6. Find Out Who You Know
LinkedIn Presentation 10 Ways to Find Your
Dream Job
22
7. Join a Group
LinkedIn Presentation 10 Ways to Find Your
Dream Job
23
8. Ask an Expert
LinkedIn Presentation 10 Ways to Find Your
Dream Job
24
9. Become an Expert
LinkedIn Presentation 10 Ways to Find Your
Dream Job
25
10. Build Your Network
  • You may invite people you have an email address
    for or
  • You may invite others you have been educated or
    worked with by stating how you know them.
  • You may use the outlook toolbar or other address
    books to validate and invite multiple users
  • Be careful if you invite people and 5 respond
    they do now know you, you will not be allowed to
    use this invite function in the future.

LinkedIn Presentation 10 Ways to Find Your
Dream Job
26
Examples of Professional Brand
  • Allison Doyles Linked In Page
  • Allison Doyles Facebook Page

27
Google
28
You Tube
  • 4th most visited website, exceeds Yahoo
    with over 100 million UV/month
  • CareerBuilder partnered with YouTube to
    reach this audience
  • CareerBuilders Channel,
    www.youtube.com/careerbuilder has exceeded
    110K views since Feb. 09
  • Search By company name to view company
    recruitment video.
  • This will give insight into company culture and
    core values. Example ADP
  • This will provide executive names and titles
  • Search by executive name, this will showcase
    speaking engagements.

29
How to Get Started
  • Research to find the social network that best
    suits your needs
  • Build your brand on that network
  • Begin to build your network
  • Manage the network be diligent
  • Set goals for numbers
  • Google yourself and evaluate results
  • Conduct a check of your overall on-line
    presence and validate professionalism
  • Email addresses
  • Instant message accounts
  • Google and other search engines
  • Blogs
  • MySpace, Facebook, and other social media sites
  • Forums/Bulletin Boards

30
Questions to Consider
  • What social networks will you explore?
  • What information do you have to share?
  • What companies, people resources would you like
    to connect with?
  • How can you contribute to the social networking
    community?
  • What information do you need to remove from the
    internet?
  • What goals will you set for yourself in terms of
    establishing your on-line professional brand?
  • Who is someone whose site you might want to
    replicate?
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