Innovative New Technologies in Security for the Packaging Industry

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Innovative New Technologies in Security for the
Packaging Industry

• Brand Protection Conferences
• Integrating Security Innovations
• at Graphics of the Americas
• February 28-29, 2008 in Miami Beach, FL

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Goals of Security for the Packaging Industry

• Prevent the use of the package by an unauthorized
  party
• Prevent the creation of a counterfeit that could
  be sold by an unauthorized party
• To accomplish security in a method that does not
  adversely impact the cost of the packaging
• To accomplish security in a manner that does not
  adversely impact the speed or ease of use

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To sum it all up. . .
Yep, its just like they said, Scrambler,
40,000 of equipment and 10 hours of testing. .
Its a genuine bag of Cheetos, alright!
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Layers of security - Examples
Serial Numbers
Watermark
Security Thread
Microprint
Color Shift Ink
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Three Categories of ACMs

• Obviously present
• Hard to get or difficult to reproduce
• Often integrated into packaging design and
  marketing strategies
• Includes items such as color shifting inks,
  holograms, thermochromic materials, etc.

Used by 69 of CACP Surveyed4

• Hidden technologies
• Require field devices to verify
• Include items such as invisible bar codes,
  lenticulars, polarized hidden images, invisible
  images, etc.

Used by 82 of CACP Surveyed 4

• Hidden Technologies
• Require laboratory examination with specialized
  equipment
• Include items such as micro-taggants, nanotext,
  etc.

Used by 36 of CACP Surveyed4
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Overt Technologies for the arsenal
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Covert technologies for the Arsenal
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Forensic Technologies for Arsenal
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Overt Techniques
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• Holograms

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Arsenal Comparative Strengths Weaknesses -
Holograms
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Case Study Butane Lighter

• Counterfeits noticed in the Brazilian market
  three years before any action was taken
• No action taken even when legal claims filed
  against the brand owners for fires and explosions
  from the fakes
• Finally a 30 loss in sales to counterfeits
  initiated action
• They banded together WITH THEIR COMPETITION and
  approached a GOVERNMENT AGENCY (INMETRO)

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Case Study Butane Lighter

• Program that was designed is estimated to have
  cost 2 million to start and 1 million/year
  thereafter
• Program included
• Overt Security hologram with covert features
• Government Legislation
• First year they realized a 28 increase in sales.
  The second year showed an additional 55 growth.
• Program and security label now in their 5th year
  of use

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SANDS-SECURE COLOR SHIFT
The same type of ink that helps protect our
currency is now available to help protect your
products

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Arsenal Comparative Strengths Weaknesses
Color Shift (OVI)
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Thermochromic Pigments
These aint your mamas mood rings

• Technology that color changes similar to the
  mood ring of the 1970s can now be used to
  protect your brand.
• The colors can be customized to meet almost any
  need.
• The temperatures for change can be customized
  between (-10C) and 69C
• Colors and temperatures are independent factors
  and can be matched in any combination.
• Customization provides a Unique Thermochromic
  Signature, Proprietary to your brand.

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Thermochromic Pigments
Cholesteric Liquid Crystals
Binary Thermochromes
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Arsenal Comparative Strengths Weaknesses -
Thermochromes
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Arsenal Comparative Strengths Weaknesses -
Microprint
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Photochromic Dyes

• Photochromics reversibly alter their color upon
  exposure to ultraviolet sources. This function is
  similar to the new color changing eyewear that
  has recently entered the market.
• The dyes respond to natural solar irradiation as
  well as artificial sources.

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Covert Techniques
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Invisible Dyes Pigments
UV
Visible
Commonly mistaken for optical brighteners,
these UV down-converters are
available in a variety of colors and can be
blended in most ink and polymer systems
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Invisible Particles
Visible
UV
Fibers/Threads Ambient Light
Fibers/Threads UV-Light
Micro-spheres Ambient Light
Micro-spheres UV-Light
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Invisible Pigments
Visible
IR
Ambient Light
IR-Laser
These pigments can be tuned to fluoresce at a
specific detection wavelength.
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Arsenal Comparative Strengths Weaknesses
Invisible Inks
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Lenticular Images

• Historically, due to the high production cost of
  tooling for the lenses, lenticulars have been
  limited to a small set of resolutions (number of
  lines per inch (lpi)).
• Security was not high due to the fact that
  finding the correct lpi was typically a choice of
  one of four.

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Hidden Image Technology (HIT)
A New Twist on a classic idea . . . .
Custom Proprietary Lenticulars

• Resolution can be custom made down to one line
  per inch (lpi) accuracy
• i.e. Customer A has lenses supplied at 121 lpi
  while Customer B gets his lenses at 296 lpi
• There can be multiple images at multiple angles
• There can be multiple images at several
  different resolutions on the same print area.
• The Technology supports sequential numbering,
  serialization, etc.

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Hidden Image Technology (HIT)
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Hidden Image Technology (HIT)
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Hidden Image Technology (HIT)
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Hidden Image Technology (HIT) Revealed with a 60
cent lens
Hidden Verification numbers revealed
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HIT Application Examples
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Arsenal Comparative Strengths Weaknesses
Scrambled Print
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Polarized Hidden Images
SANDS-SECURE PTEC is a Polarized Hidden Image
TEChnology. The image is invisible to the naked
eye until viewed through a polarized lens.
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PTEC Application Examples
Product Seals
Pharmaceutical Packaging
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Arsenal Comparative Strengths Weaknesses
Polarized Images
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We know there is a small problem but we are not
sure it is worth addressing. We would be happy
with a 6 increase in revenues Belarusian
Province
Denial. . .
from case study in Belarus
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Case Study Ticket with OVERT Anti-Counterfeiting
Measures
OVERT Security Holographic Stripe
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Ticket with Covert Anti-Counterfeiting Measures
Polarized lens reveals covert security
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Impact. . .

• We were extremely surprised to see an immediate
  40 increase in revenues from the implementation
  of ACM. Obviously, our problem was larger than
  we realized.
• Belarusian Province

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Case Study Russian Tax Stamps

• A Russian Government was aware of a problem but
  did not know the extent of it.
• They indicated that a 10 increase in revenues
  would be considered an overwhelming success.

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Case Study Russian Tax Stamps

• They realized a 300 increase in revenues!!

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Forensic Methods
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Microtaggant Identification Glitter Particles

• Through The Glass

100 Micron Flake 12 Micron M
500 X Magnification
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Microtaggant Identification Glitter Particles

• Increased Magnification Brings the Logo Into
  Focus

100 Micron Flakes
4 X
100 X
200 X
500 X
1000 X
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Microtaggant Identification Glitter Particles

• Measuring the Logo

L1 Measuring the Logo 11.928 Microns
L 2 8.946 Microns
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Microtaggant Identification Glitter Particles
What Size Is The Logo?
Logo Shown is 12 Micron, Half The Diameter of a
Human Hair
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Microtaggant Identification Glitter Particles
Imagine Your Brand Logo or Security Measure Here!
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Combining Techniques

• In addition to the new technologies that are
  evolving, a rapidly growing strategy is to
  combine techniques for enhanced security. For
  example
• Hidden Lenticular inside a polarized image
• Hidden barcode within a lenticular
• Lenticular printed with invisible inks
• Micro-taggants printed beside colorshift ink

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Combining Techniques
Example 1

• Blank Birth Certificate
• Overt Technologies include
• Security paper with color coded fibers
• Intaglio printing
• Water mark

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Combining Techniques
Example 1

• Blank Birth Certificate
• Covert Technologies include
• UV-Vis Invisible printing (state of Florida)
• UV-Fluorescent taggant embedded in the paper
  itself

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Combining Techniques
Example 1
Embedded fluorescent fibers
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Combining Techniques
Example 1
Blank Birth Certificate Additional Covert
Measure Lenticular image hidden in the invisible
ink.
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Combining Techniques
Example 2

• The Hologram

• Strengths
• Ltd. No. of producers
• Requires special equipment
• Add Flash to packaging

• Weaknesses
• Can be (and are) copied
• Verifiers stop their check when they see a
  hologram ANY hologram

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Combining Techniques
Example 2

• Hidden Image Technology
• An ordinary laser pointer
• Perpendicular viewing surface
• A Hidden Refractive Image
• Target spot on the hologram

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Combining Techniques
Example 2

• Using E-Beam we increase the resolution factor
  several times and can produce microscopic text
• Can be viewed through a 15 field microscope
• Cannot be copied from a hologram in the field due
  to resolution loss

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Combining Techniques
Example 3
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References
1 International Chamber of Commerce Commercial
Crimes Services, A Brief Overview of
Counterfeiting, July 2004 2 Fighting the
Fakers, The Engineer, April 16, 2002 Philip
Broussard, Dangerous Fakes, World Press Review,
January, 1999. 3 Scott Shifrel, Car Dealers
Busted in Scam, New York Daily News, December 1,
2004. 4Coalition Against Counterfeiting and
Piracy Technology Task Force survey, July 2006 5
Business Week, July 2, 2005 6 BBC News, March 24,
2006 7 Forbes.com/Reuters, June 11, 2003 8 The
New York Times, February 20, 2007 9 IACC.org
resources, Facts on Fakes 10 IACC.org
Submission of the IACC to the US Trade
Representative, Special 301 Recommendations 11
IACC.org Fakes by the Numbers
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Resources

• United States Chamber of Commerce
  www.thetruecosts.org
• The International Anticounterfeiting Coalition
  www.iacc.org
• Business Action to Stop Counterfeiting and Piracy
  www.bascap.com
• Interpol www.interpol.int/Public/FinancialCrime/In
  tellectualProperty/Default.asp
• www.cdc.gov, Recent Warning About Counterfeit
  Artesunate, Illustrated. 5th edition, July 2006
  (1.3 MB 10 pages. Courtesy Wellcome Trust Oxford
  SE Asian Tropical Medicine Research Units)
  Updated July 2006