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Understanding Media Literacys Role in Instruction

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Understanding how media messages are constructed, ... Examining how individuals interpret messages differently, how values and points ... (Civics and Government) ... – PowerPoint PPT presentation

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Title: Understanding Media Literacys Role in Instruction


1
Understanding Media Literacys Role in
Instruction
October 11, 2007
  • Frank W. Baker Media Literacy Clearinghouse www.fr
    ankwbaker.com
  • fbaker1346_at_aol.com

2
(No Transcript)
3
Media literacy
  • What is media literacy?

4
Media literacy
  • Understanding how media messages are constructed,
    for what purposes and using which tools,
    characteristics and conventions.
  • Examining how individuals interpret messages
    differently, how values and points of view are
    included or excluded and how media can influence
    beliefs and behaviors.
  • Possessing a fundamental understanding of the
    ethical/legal issues surrounding the access and
    use of information

5
Media literacy
  • "Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality.  Media literacy also aims
    to provide students with the ability to create
    media products. "

Source Media Literacy Resource Guide, Ministry
of Education Ontario, 1997
6
Media literacy Florida Reading LA Standards
  • Media Literacy Strand  The
    student develops and demonstrates an
    understanding of media literacy as a life
    skill that is integral to informed decision
    making.

7
Media literacy Florida Reading LA Standards
  • 6th
    grade -analyze ways that production elements
    (e.g., graphics, color, motion, sound, digital
    technology) affect communication across the
    media and
  • -demonstrate the ability to select and
    ethically use media appropriate for the purpose,
    occasion, and audience.
    8th grade -distinguish between propaganda and
    ethical reasoning strategies in print and
    nonprint media.

8
Media literacy Florida Reading LA Standards
  • 10th grade
  • -ethically use mass media and digital
    technology in assignments and presentations,
    citing sources according to standardized
    citation styles and
  • -demonstrate the ability to select print and
    nonprint media appropriate for the purpose,
    occasion, and audience to develop into a formal
    presentation.

9
Media literacy Florida Social Studies Standards
  • Government The Citizen (Civics and Government)
    4. understands the role of special interest
    groups, political parties, the media, public
    opinion and majority/minority conflicts on the
    development of public policy and the political
    process

10
Media literacy Florida Health PE Standards
  • Standard 2 The
    student analyzes the influence of culture, media,
    technology, and other factors on health.

11
  •                Media literacy falls into the
    Information, Media and Technology Skills area
  • Source Partnership for 21st Century Skills
    www.21stcenturyskills.org

12
(No Transcript)
13
Media literacy asking questions
  • Who created the message?
  • For what purpose was it created?
  • For whom is the message designed? (audience)
  • What techniques are used by the producers?
  • Who/what might be omitted and why?
  • Where can I go to verify the info?

14
Application to standards
  • Seven questions every student should ask while
    watching The War

15
Application to standards
  • Body Image

16
Application to standards
  • Toy Advertising Cinderellas Magic Talking
    Vanity

17
Application to standards
  • VISA Check Card Commercial

18
Application to standards
  • Digital Manipulation of Images

19
Application to standards
  • Political Ads

20
Application to standards
  • The language of film
  • cameras
  • lights/ sound
  • editing
  • set design
  • costume
  • expression

21
Application to standards
  • Tobacco Advertising

22
Application to standards
23
New resources
  • Nov.2007 Oct.2007 Nov.2006
  • NCTE Books Neal Schuman Publ.
    Teachers College Press
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