Community Heart and Stroke

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Community Heart and Stroke
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Partnerships for a Heart Healthy Community
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Impact Goal

• By 2010, reduce coronary heart disease, stroke
  and risk by 25

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Fundraising DollarsFor Research Education

• Northeast Affiliate fund 36 million in 201
  studies
• 1.5 million raised in Rochester
• 3.4 million in Rochester

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How do we provide credible CVD information to
every community in the Northeast Affiliate?

• In the Community

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Hospitals, medical centers, universities
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Hospitals, medical centers and universities

• AHA/ASA-funded research
• Advocacy to increase federal funding of
  biomedical research
• AHA scientific statements and guidelines
• Five scientific journals
• Get With the Guidelines
• Continuing education for healthcare providers
• Patient education materials
• Peer visitor programs for heart and stroke
  patients

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Hospitals, med ctrs., universities
Doctors offices, clinics, health depts., rehab
centers
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Doctors offices, clinics, health departments,
rehab centers

• Consumer publications with the latest information
  on heart disease and stroke
• Heart Profilers, online tools to make informed
  treatment decisions
• Compliance tool kits to help improve patient
  compliance with doctors recommendations

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Hospitals, med ctrs., universities Doctors
offices, clinics, health depts., rehab ctrs.
Community-wide initiatives
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Community-wide initiatives

• AED legislation
• Advocacy to pass and strengthen clean indoor air
  laws in public places
• Advocacy to ensure tobacco settlement dollars are
  spent on tobacco programs
• CPR and Heartsaver AED courses for professionals
  and the public- ECC

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Community-wide initiatives

• Web-based programs such as Cholesterol Low Down,
  Heart of Diabetes and Choose to Move
• Consumer publications (cookbooks, wellness
  topics) in bookstores and libraries
• Community health fairs
• Speakers Bureau
• Heart disease and stroke support groups

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Hospitals, med ctrs., universities
Doctors offices, clinics, health depts., rehab
ctrs.
Community-wide initiatives
Schools
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Schools

• Advocacy to maintain and strengthen P.E.
  requirements
• Physical activity promotion through Jump Rope For
  Heart and Hoops For Heart
• HeartPower!, our heart health curriculum for
  kindergarten through middle school
• CPR in Schools, which prepares high school
  students to respond to cardiac emergencies

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Hospitals, med ctrs., universities
Doctors offices, clinics, health depts., rehab
ctrs.
Community-wide initiatives
Schools
Places of Worship
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Places of Worship

• Search Your Heart, a risk-reduction program aimed
  at African Americans components can include
• - CPR and AED training provided by our
  training centers
• - Blood pressure and stroke screenings provided
  to church members by
• trained volunteers

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Hospitals, med ctrs., universities
Doctors offices, clinics, health depts., rehab
ctrs.
Community-wide initiatives
Schools
Places of worship
Workplaces
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Workplaces

• PAD programs in large businesses
• Heart At Work Online
• Year-round health and advocacy information and
  program activities for Heart Walk companies

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Hospitals , med ctrs., universities
Doctors offices, clinics, health depts., rehab
ctrs.
Community-wide initiatives
Schools
Places of Worship
Workplaces
Grocery Stores
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Grocery Stores

• Standardized food labels that clearly identify
  the exact nutrient content of foods made
  possible through our advocacy efforts
• Food certification program that helps shoppers
  easily select foods that can be part of a
  balanced, heart-healthy eating plan

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Partnerships for a Heart Healthy Community
Hospitals, med ctrs., universities
Your computer
Doctors offices, clinics, health depts., rehab
ctrs.

Community-wide initiatives
Schools
Places of worship
Workplaces
Grocery Stores
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Your computer
americanheart.org provides interactive programs
and up-to-date information on heart disease and
stroke for consumers, patients and health
professionals. Also lists local activities in
the Northeast Affiliate. Specialized sites
include - strokeassociation.org -
justmove.org - deliciousdecisions.org
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www.americanheart.org
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Partnerships for a Heart Healthy Community
Hospitals, med ctrs., universities
Your computer
Your telephone
Doctors offices, clinics, health depts., rehab
ctrs.
Community-wide initiatives
Schools
Places of worship
Workplaces
Grocery stores
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Your telephone

• Free heart and stroke information Mon-Sat, 600
  am - midnight, ET

1-800-AHA-USA1 1-888-MY HEART 1-888-4-STROKE
1-877-AHA-4CPR
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Partnerships for a Heart Healthy Community
Hospitals, med ctrs., universities
Your computer
Doctors offices, clinics, health depts., rehab
ctrs.
Your telephone
Community-wide initiatives
The media
Schools
Places of worship
Workplaces
Grocery stores
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The media

• Regular TV, radio and newspaper stories on our
  latest research findings and health news
• Non-traditional media campaigns - billboards, bus
  signs, theater slides - to promote awareness of
  the warning signs of cardiac arrest, heart attack
  and stroke and the importance of calling 911
• Targeted public education campaigns for women,
  minorities, seniors

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Partnerships for a Heart Healthy Community
Hospitals, med ctrs., universities
Your computer
Doctors offices, clinics, health depts., rehab
ctrs.
Your telephone
Community-wide initiatives
The media
Schools
Places of worship
Your mailbox
Workplaces
Grocery stores
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Your mailbox

• Newsletters with event information, research
  findings, advocacy updates and alerts
• Jump and Hoops Journal newsletter for schools
• Heart and Stroke Research snapshot listing of
  current studies in our affiliate
• Annual report
• Stroke Connection magazine for stroke survivors,
  caregivers and professionals

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Partnerships for a Heart Healthy Community
Hospitals, med ctrs., universities
Your computer
Doctors offices, clinics, health depts., rehab
ctrs.
Your telephone
Community-wide initiatives
The media
Schools
Places of worship
Your mailbox
Workplaces
Grocery stores
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Health Initiative Priorities

• Women and Heart Disease

• Minorities Health Initiatives

• Stroke

• Quality Assurance

• Obesity

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Our Four Strategic Focus Areas
The AHA has four cause focus areas targeting
specific audiences based on a combination of
critical mission-aligned issues, existing
relevant assets, potential market opportunity,
and target corporate and consumer interests
Overarching Issue
Heart Disease
Stroke
Heart Disease Stroke
Heart Disease Stoke
Women and Heart Disease
Stroke in Minorities
Childhood Obesity
Adults (3554) Physical Activity
Cause Focus
Physical Activity
Cause Brand
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What do our companies care about?
Like most corporations, Xerox is too familiar
with the specter of ever-increasing health care
costs. But companies cant solve the problem
alone. We believe continuies cant solve the ed
education will ultimately translate to lower
costs for us all and better health for our
people.
Anne M Mulcahy Chairman and CEO Xerox Corporation
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What do our companies care about?
Expenses associated with physical inactivity and
the declining health of employees are adding up
to billions of dollars.
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Mounting Costs and Concern
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Pressures on Corporate America

• 60 of Business Roundtable CEOs cited healthcare
  costs as their number one cost pressure for the
  second year in a row
• In 2000, employee healthcare costs represented
  40 of pretax profits
• Productivity losses related to health problems
  cost U.S. employers an estimated 225.8 billion
  annually
• Almost half of 1,400 chief financial officers
  surveyed said they expected healthcare costs to
  account for the biggest increase in the costs of
  doing business in the next 12 months
• Starbucks will spend more on health insurance for
  its employees this year than on raw materials
  needed to brew its coffee

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Case for Workplace Wellness Today

• You'll gain about two hours of life expectancy
  for each hour of regular exercise, even if you
  don't begin until middle age.
• (Source Harvard Alumni Study, New England
  Journal of Medicine)
• On average, companies report a 3.50-to-1
  savings-to-cost-ratio in reduced absenteeism and
  healthcare costs
• Reducing just one health risk increases a
  persons productivity on the job by 9 and
  reduces absenteeism by 2
• 80 of executives believe that
• corporations have a responsibility
• to promote wellness among
• employees

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Thank You