Katy OSullivan 99687887

1
I Think, Therefore I Save

• Katy OSullivan 99687887
• Suzanne Senior 99409755

2
Est. 1998

• Business Model
• - Started as Novel and Unproven
• - Demand Collection System
• - Name Your Own Price service
• - Customer Brand Flexibility
• Offers up to 40 saving on
• airline tickets, hotel rooms,rental cars, home
  mortgages, new cars.
  
• E-nhanced services user feedback using
  customer testimonials
  

3
Media Quotes

• "So simple. So clever. So much an idea whose time
  has come that you wonder whywellit hasn't been
  done before." -Zcommerce
  
• "Imagine walking up to an airline counter,
  flashing a wad of bills and offering 300 for a
  ticket to Florida when the lowest fare is 400.
  The ticket agent would probably call security.
  Yet that, in essence, is what priceline enables
  consumers to do." -The New York Times

4
Customer Awareness Chart
5

Cumulative Customers
6
Gross Profit

• 2002 Vs. 2001 2Q Down By 13

7
Successes

• Since 1998 sold
• - 12 million airline tickets
• - 6 million hotel room nights
• - 6 million car rental days
• Innovative and Attractive Online-Shopping