Business Trends and Overview of Competitiveness Issues in the European Printing Industry

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Business Trendsand Overview of Competitiveness
Issues in the European Printing Industry

• Anne-Marie De Noose

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The European Printing Industry
Western Europe (EU15) 90,000 companies 700,000
employees 82,5 billion EUR turnover
Figures for EU 25 are still difficult to collect
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How and what about SECTORAL Statistics in the EU
?!

• Poor and disappointing for a sector consisting
  mainly of SMEs !
• EUROSTAT is in charge of
• establishing classifications (both activities
  NACE products, CPA, Combined Nomenclature),
• Regulations on collection of statistics,
  centralizing data.
• Source of data is either administrative (customs
  declarations, VAT returns) OR

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How and what about SECTORAL Statistics in the EU
?!

• Enquiries
• The enquiry source is the less efficient !
• Regulation plans for obligatory collection in
  companies employing more than 20 workers
  significant loss of information for printing
  sector
• Companies miss time and expertise to participate,
  questionnaires are complicated.
• PRODCOM enquiry on production volume and value
• STRUCTURE OF BUSINESS data on com-panies
  (number employment), investment, utilization of
  production capacity

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How and what about SECTORAL Statistics in the EU
?!

• Individual national initiatives
• Belgium National Bank collects data
• Printing national federations organize opinion
  polls eg BPIF in UK, Febelgra in Belgium on
  various indicators (order books, paper price,
  sales prices), BVDM in De.
• Results are produced as indexes, or bulletins

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Part1 General economic trends
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INFLATION RATEAnnual average rate of change in
Harmonized Indices of Consumer Prices (HICPs)
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INFLATION RATEAnnual average rate of change in
Harmonized Indices of Consumer Prices
(HICPs)September 2005
EU Member States outside the euro-zone
 
 
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GDP per capita in PPS GDP per capita in
Purchasing Power Standards (PPS),
(EU-25100) Spring 2005 Report to the Council
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June 2005 compared to May 2005 Industrial
producer prices up by 0.5 in euro-zone Up by
0.4 in EU25
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Volume of retail trade change compared with the
same month of the previous year1, 4
EUROZONE Books, newspapers and other sales in
specialised stores Jan-05 Feb-05 Mar-05 Apr-05
May-05 Jun-05 0.1 0.8 0.9 -1.3
1.1
EU 25 Books, newspapers and other sales in
specialised stores Jan-05 Feb-05 Mar-05 Apr-05
May-05 Jun-05 1.2 0.9 1.1
-1.9 0.9
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Part 2 Printing Industry Trends
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Trends in turnover as for printing industry as a
whole in 2004/5

• ?

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September 2005
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Trends in turnover as for printing industry as a
whole in 2004/5

• ?

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Trends in turnover as for printing industry as a
whole in 2004/5

• ?

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Trends in turnover as for printing industry as a
whole in 2004/5

• CH globally stable in spite of some fluctuations
• FR After an improvement for the printing
  industry in the 3 first Qs of 2004, printing
  activities drew back in 4Q.Early 2005 trends
  remain hesitating, also negatively influenced by
  higher cost for raw material and transport.
• Sct Stable but unsatisfactory

• ?

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Short-term developments in turnover for industry
as a whole, paper and graphic industry. Source
VSD
Industry as a whole
Paper Industry
Graphic Industry
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Trends in turnover as for printing industry as a
whole in 2004/5

• ?

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Overview of market segments
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Trends in turnover in market segments

• Belgium

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Trends in turnover in market segments

• .

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Trends in turnover in market segmentsGermany
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Trends in turnover in market segments
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Trends in turnover in market segments UK

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Trends in advertising

• No country reported any longer a general
  decrease !!
• Reported increases range from 1 (DE) to above
  10 (ES), (FR during part of 2004) and even 19
  in PT. Strong variations in the distribution of
  increased shares, internet advertising improves
  in all countries.
• After general increase in first part of 2004,
  some countries mention a decline at the end of
  the year.

• ?

?
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Trends in advertising

• ?

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Trends in advertising

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Trends in advertising

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Trends in advertising

• NL Market is stable, however a shift from ads in
  periodicals towards addressed and non- addressed
  mail.

• ?

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AUSTRIA A comparison between the first 4 months
of 2005 2004 shows the following developments
(as percentage)

• Forecast for 2nd half of 2005
• Total 1.5
• Print 0.8
• Internet / new media 6.9

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Switzerland, Source VSD
Total number of ads Commercial ads Number of
pages, variation Number of pages, variation
Also mentioned nnon commercial ads
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Best performing advertising printed products

• Free sheets
• Direct mail , but also - -
• Magazines
• Large interest magazines -
• Specialized magazines
• Newspapers
• national -
• regional
• inserts in newspapers -
• Posters
• Directories

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Trends in employment level

• Belgium

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Trends in employment level

• ?

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Trends in employment level

• ?

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Trends in employment level

• ?

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Trends in utilization of production
capacitygenerally improving in all countries !
Switzerland, Source VSD
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Belgium
Utilisation of Production Capacity
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Trends in utilization of production capacity
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Trends in utilization of production capacity
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Trends in number of bankruptciesMergers of
companies continue
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Trends in foreign trade

• Austria
• Belgium

2004 exports 4.1, imports 1.8 1st Q 2005
exports 9.7, imports 1.4
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Trends in foreign trade
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Trends in foreign trade
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Trends in foreign trade
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Influence of New Media
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Influence of New Media
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Developments in sales prices
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Developments in sales prices
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Belgium FEBELGRA enquiry on business
satisfaction among printers
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Belgium FEBELGRA enquiry on business
satisfaction among printers
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Developments in profitabilitySwitzerland
Balance between positive negative answers
Higher unchanged lower
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Competitiveness issues
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Competitiveness issues
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Competitiveness / Delocalization

• Delocalization of print towards CHINA to become
  an investigation area for Intergraf and member
  federations.
• Request for study addressed to Directorate
  General Enterprise.
• Aims finding out about actors, reasons,
  products etc
• Total over 89 mln in 2005, in 1995 it was
  nearly 12 mln, ie 86 increase over 10 years.

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Source Eurostat external trade statistics
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