Goudie Media Services

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• Goudie Media Services
• Teri Goudie

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• Goudie Five Step Method
• How to prepare in two minutes or less

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Focus on the audience need

• Redefine the reality

You
Me
We
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Speak top down
Headline
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Prepare to compare

• Numeric
• Visual
• Historic

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One core theme

• The strength of simplicity

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Vivid support

• Example
• Story
• Analogy
• Numbers
• Third party

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DiME Planning Model

• Dilemma What is the real problem?
• Message What is your solution?
• Example Prove it with one comparison

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Choice of words

• Avoid the jargon
• Use nouns not pronouns
• Avoid negative repeat
• Avoid using word filler

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Handling tough questions

• Bridging create teachable moments

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Appearance

• Smile
• Natural gestures
• Look at people

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Communication as a tool

• Personal
• Practical
• Relevant

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Slide design

• Visuals with a purpose
• Headline first
• Big picture perspective
• Transitions
• Life beyond PowerPoint

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The one minute elevator pitch

• What do you want me to do?
• Why should we listen to you?
• What is the true dilemma?
• What is your theme?
• Prove it with one comparison
• What you may be wondering is?
• Close with a picture