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Mumbais Dabbawala Service

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Royal wedding was heavenly, say dabbawalas. Their Achievements ... German Radio Network, Radio Mirchi, Radio Mid-day, FM Gold, BBC Radio, Radio City ... – PowerPoint PPT presentation

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Title: Mumbais Dabbawala Service


1
Mumbais Dabbawala Service
  • Mumbais Annadatas

2
  • President- Mr. Raghunath Dhondiba Medge
  • Secretary- Mr. Gangaram Laksman Talekar
  • Director(IT)- Mr. Manish Tripathi
  • Website www.mydabbawala.com
  • E- Mail info_at_mydabbawala.com

3
  • WHAT IS NMTBSA????
  • N -Nutan
  • M -Mumbai
  • T -Tiffin
  • B -Box
  • S -Suppliers
  • A -Association

4
  • HISTORY
  • Started in 1890
  • Mahadeo Havaji Bacche (Mahadeo), a migrant from
    North Maharashtra, started the lunch delivery
    service.
  • Mahadeo recruited youth from the villages
    neighboring Mumbai, who were involved in
    agricultural work
  • Service started with about 100 Dabbawalas

5
PRESIDENT
VICE PRESIDENT
13 Members
MEMBERS(5000)
6
  • PORTERS FIVE FORCE THEORY
  • Competition Its difficult to replicate their
    supply chain network
  • New entrants Fast food joints as well as office
    canteens. However, since neither of these serve
    home food, the dabbawallas' core offering remains
    unchallenged.
  • Bargaining power of buyers Delivery rates
    are so nominal (about Rs 300 per month) that one
    simply wouldn't bargain any further.
  • Bargaining power of sellers minimum
    infrastructure and practically no technology is
    used, hence they are not dependent on suppliers.
  • Threat of a new substitute product or service
    No substitutes to home cooked food in Indian
    scenario, hence threat to the dabbawalla service
    is not an issue at least in the foreseeable
    future.

7
  • SWOT Analysis
  • Strengths
  • Simplicity in organization with Innovative
    service
  • Coordination, team spirit, time management
  • Low operation cost
  • Customer satisfaction
  • Low Attrition Rate
  • Weaknesses
  • High dependability on
  • local trains
  • Funds for the association
  • Limited Access to Education

8
  • Opportunities
  • Wide range publicity
  • Operational cost is low
  • Catering
  • Threats
  • Indirect competition is being faced from
    caterers like maharaja community
  • Indirect threats from fast foods and hotels
  • Change in timings
  • Company transport
  • Ticket restaurant

9
  • HOW THE DABBA IS DELIVERED
  • The entire system depends on TEAMWORK
  • and meticulous timing. Tiffins are
  • Collected from homes taken to nearest
  • Railway Station. Then they are sorted
  • out for area-wise distributiuon, so that a
  • single tiffin could change hands 3 to 4
  • Times in the course of its daily journey.

10
  • The Color Coding of Dabbas
  • The color coded on Dabbas can be
  • Read in following pattern

11
  • CODING OF DABBAS
  • 1-11 CHURCHGATE
  • MARINE LINES
  • GRANT ROAD, BOMBAY
  • CENTRAL
  • LOWER PAREL
  • DADAR (WEST)
  • DADAR (EAST)
  • ANDHERI (EAST, WEST)

12
  • Royal wedding was heavenly, say dabbawalas

13
  • Their Achievements
  • Documentaries made by
  • BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA
    SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV
    TOKYO, NDTV.
  • CASE STUDY made by
  • ICFAI Press Hyderabad Bangalore
  • Richard Ivey School of Business Canada
  • Also, Included in a subject in Graduate School of
    Journalism University of California, Berkeley
  • Invitations from
  • CII for conference held in Bangalore, IIML, IIMA,
    CII Cochin, CII Delhi, Dr. Reddys Lab Foundation
    Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana
    Pune, Rotary Club Bangalore, NIQR at Chennai
  • Radio
  • German Radio Network, Radio Mirchi, Radio
    Mid-day, FM Gold, BBC Radio, Radio City

14
  • Others
  • World record in Best Time
  • Management with Six Sigma rating.
  • Name in GUINESS BOOK of World
  • Records.
  • Registered with Ripley's believe it or not.
  • Participated in Deal Ya No Deal Contest by Sony
    Entertainment Television
  • Invited for marriage of Hon. Prince Charles of
    England on 9th April, 2005

15
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