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Understanding

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Title: Understanding


1
www.sciencedirect.com
Understanding
Unfolding the World of Scientific Information
2
Understanding ScienceDirect - outline
  • Creating and developing a platform
  • Integrating content across platforms
  • Migrating print to electronic

3
Understanding ScienceDirect
  • Creating and developing a platform
  • introduction to ScienceDirect
  • results so far
  • ongoing developments

4
Creating a platform
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Large and Growing Rapidly!
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How does it benefit the journal?
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How does it benefit the journal?
14
Developing the Platform
Comprehensiveness
from 10,000 titles
Navigational layer
3rd party
New
3rd party


3rd party
Full-Text ES journals 1200
New (MRW, Books)
30,000,000 abstracts
Navigational layer
Back files
Chem Chem Eng
CrossRef
Depth
15
Understanding ScienceDirect
  • Creating and developing a platform
  • Integrating content across platforms
  • Migrating print to electronic

16
Understanding ScienceDirect
  • Integrating content across platforms
  • CrossRef
  • Hub linking
  • How useful is linking?
  • Dynamic Linking

17
Relationships without CrossRef
18
Relationships with CrossRef
19
CrossRef - Participating publishers
  • Acoustical Society of America
    American Association for the Advancement of
    ScienceAmerican Association of Physicists in
    MedicineAmerican Association of Physics
    TeachersAmerican Chemical SocietyAmerican
    College of Medical PhysicsAmerican Geophysical
    UnionAmerican Institute of PhysicsAmerican
    Mathematical SocietyAmerican Physical
    SocietyAmerican Psychological AssociationAmerica
    n Scientific Publishers
    American Society for Biochemistry
    Molecular BiologyAmerican Society of Civil
    Engineers American
    Society For Clinical Investigation American
    Society of Plant PhysiologyAmerican Vacuum
    SocietyASME InternationalAnnual Reviews
    Association of Computing MachineryAssociation
    of Learned and Professional Society
    PublishersBiomedical Engineering
    SocietyBlackwell Publishers, Ltd. Blackwell
    Science BMJ Publishing Group
    Brill
    Academic Publishers
    CABI Publishing Cambridge
    University PressCold Spring Harbor Laboratory
    PressCSIRO
    Ediciones Doyma

    Elctrochemical Society
    Elsevier Science Geological
    Society of AmericaHarcourt (Academic Press,
    Churchill Livingstone, Mosby, W.B. Saunders)
  • The Heart Surgery Forum
    Hindawi Publishing Corporation Human
    KineticsInstitution of Electrical EngineersThe
    Institute of Electrical and Electronics
    EngineersInstitute of PhysicsThe Institute of
    Pure and Applied Physics International Centre For
    Diffraction Data International Union of
    CrystallographyKluwer Academic MAIK/Nauka
    PeriodicaMarcel Dekker Mary Ann Liebert, Inc.
    MCB
    University Press MIT Press National Institute
    on Drug Abuse National
    Research Council
    Nature Publishing Group Oxford University
    PressPion Ltd. Portland Press Proceedings of
    the National Academy of SciencesThe Royal
    Society The Royal Society of ChemistrySchweizerb
    artSociety of RheologySPIE - International
    Society of Optical EngineeringSpringer-Verlag
    Taylor Francis Technomic Publishing Thieme
    Verlag TurpionUniversity of Chicago Press John
    Wiley Sons
    Wolters-Kluwer International Health
    Science World Scientific

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Hub linking
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How useful is linking?
  • SD expects to deliver 4 million articles as a
    result of inward linking via SD Gateway
  • Breakdown by portal type
  • Library systems 16
  • Community portals 7
  • Secondary databases 8
  • PubMed 27
  • Scirus 9
  • CrossRef 7
  • ES Website 26

24
How does it benefit the journal?
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Dynamic linking
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Understanding ScienceDirect - outline
  • Creating and developing a platform
  • Integrating content across platforms
  • Migrating print to electronic

27
Understanding ScienceDirect - outline
  • Migrating print to electronic
  • new business models
  • how does a journal benefit?
  • new value measures
  • how does the customer benefit?

28
New Business Models
  • Replace print subscriptions with licence to an
    online collection (database) of journals
  • pricing based on journal package, user
    population, projected usage .
  • Unsubscribed usage proving significant
  • OHIOLink report that 58 of all usage to their
    online collection comes from journal not
    subscribed to in paper
  • Challenge is to create affordable packages that
    take libraries from the subscription model to the
    database model. In other words that allow them to
    access both subscribed unsubscribed material

29
How does a journal benefit?
Source Elsevier Science
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How does a journal benefit?
Source Elsevier Science
31
New value measures
  • Usage defines new measure of price performance
  • take total amount paid for online access per year
  • divide by the total number of articles used in
    that year
  • result is the price per article as a measure of
    the value of the online access
  • Some examples
  • average SD 6.38 per article
  • a UK university 10.21
  • a French université 4.08
  • a US library consortium 1.09
  • a Pharmaceutical company 2.34

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How does the customer benefit?
  • Example a library consortium / Tetrahedron
    Letters
  • Together they hold 10 print subscriptions _at_ 9036
  • SD Platform Fee 874 per Tet. Let. subscription
  • All sites can access via SD
  • They used 20748 articles during year 2000
  • gt cost per article used 9910x10/20748
    4.8 per article
  • gt using Inter Library Loan would have cost
    380,000! (ARL report average 18 per article for
    ILL)

.
33
How does the customer benefit?
  • Example a library / Tetrahedron Letters
  • University has 1 subscription _at_ 9036
  • They used 2892 articles in 2000
  • gt cost per article used 9036/2892 3.1
    per article
  • gt using Inter Library Loan would have cost
    53,000 (ARL report average 18 per article for
    ILL)

.
34
Usage driving value
35
Understanding ScienceDirect - summary
  • Creating and developing a platform
  • Integrating content across platforms
  • Migrating print to electronic

36
Understanding How ScienceDirect Benefits the
Journal
  • Creating and developing a platform
  • highly effective web resource
  • large and growing article usage (and measurable)
  • Integrating content across platforms
  • allows users to navigate through literature
  • binds journals together in network
  • Migrating print to electronic
  • increased distribution (unsubscribed usage)
  • usage drives value - value enables usage

37
ScienceDirect Understood?
http//www.sciencedirect.com
Thank you!
38
Understanding ScienceDirect
end of the presentation Slides after this one
are spare ones
39
ScienceDirect - Some History
ScienceDirect Commercial launch of
ScienceDirect 1100 journals online
Tulip Pilot project on electronic delivery of
journals with American Universities
1995
1997
1999
2001
ScienceDirect Product-line Scirus Web-Editions Dig
ital Collections Navigators
Elsevier Electronic Subscriptions Journals on
tape for subscribed libraries
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Links with the past
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