Advanced Search

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Advanced Search

• Giora Feldman, CTO
• Axioma Search, LLC

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Table of Content

• Current Search Technologies Status
• Axiomas Search strategy, Solutions Tools
• Future trend and tools
• Questions and Answers

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Current Search Technologies

• General web search
• Corporate search
• Local search
• Mobile Search
• Desktop search

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Current Search Technologies - Continued

• Major innovation in the general web search
  industry was halted in the last 5 years due to
• Major search engines fight against SEOs,
  polluting and manipulating results
• Conversion of the major Search Engines firms to
  media and advertising companies
• Algorithmic ranking improvement curve reached a
  plateau as relevancy currently reached upper
  boundaries of 30-35
• Focus on adding new search areas like images,
  videos, blogs and maps

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Current Search Technologies Web Status
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Current search technologies Search Pipeline

• The textual search engine workflow

Index and Store the text keywords and meta
data. Optionally apply ranking algorithms/ Page
Rank / synonyms / stop words / dictionaries /
etc..
Crawl using bots (Web / File System / DB / etc..)
Parse Extract Text and Meta Tags (HTML/PDF/WORD/
JPG/etc...)
Search Query the index
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Current search technologies - The problems

• Axioma believes that the current bottle neck in
  the search pipeline is in the search results
  retrieval stage.
• This stage is missing more powerful tools and a
  more powerful UI.
• The current search concept is enter a search
  term, hope that the desired result is one of the
  top 5-10, if not refine the search term and try
  again.
• Search is not leveraged searchers cannot re-use
  and share search knowledge gained during the
  search experience of other searchers.
• Another major problem are SEOs Search Engine
  Optimizers who trick the SEs by polluting search
  results.

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Axioma Vision on the Future of SearchShort / mid
term Search 2.0

• Axioma believes that the first 3 stages of the
  search pipeline are a commodity middleware
  infrastructure or will become so in the very near
  future
• All the major and many 2nd tier search engines
  provide public APIs
• Alexa http//websearch.alexa.com
• Yahoo http//developer.yahoo.com/search/web/V1/we
  bSearch.html
• Live http//msdn2.microsoft.com/en-us/library/bb2
  51794.aspx

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Axioma Vision on the Future of Search
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Axioma User Defined Search - Concept

• Reduce or re-rank a large data set of results per
  search term
• Identify patterns in this large data set
• As Excel manipulated numbers so Axioma Searcher
  manipulated search results
• Tools to accomplish this are
• Weights to re-rank the results set
• Clusters to focus and re-rank the results data
  set
• Free text narrow

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Axioma Clusters

• Group the results by
• High frequency words / phrases
• File types
• Domains
• Locations
• Languages
• Modification dates

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Axioma User Defined Search Examples

• http//demo.axioma.com
• Madonna
• Marine Biology
• Soap

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Axioma Mottos

• Creating vertical search engines
• Specifying a sub set of the DB.
• Specifying special rules for the search query.
• Searching inside bookmarks importing
  del.icio.us bookmarks

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Axioma MottoExamples

• http//search.axioma.com
• Usage examples
• Dentist is looking for information on ceramics /
  DentalProducts.net
• Ivy League example
• Madonna Education example

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Axioma Search Communities

• Vertical search engines nexus.
• Synergy between general web search and focused
  vertical searches.
• Companies can offer searching their databases
  using a streamlined, familiar and powerful UI.
  Possibly for fee.
• Companies who block crawlers / bots can create
  search engines for their web sites and receive
  reports who searched it and what for.

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Axioma Search Communities - Continued

• Vertical search allows focused advertising
• Concerns spam in the vertical search engines
• NLP capabilities to match vertical search engines
  to the search query
• Admission to Ivy League universities should
  result in searching for Admission in the Ivy
  League Universities vertical search engine.

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Axioma Search CommunitiesExamples

• Extending / Inheriting Ivy League

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Web Site SearchExample

• IBM
• http//demo.axioma.com/search.htm?keywordsserver
  siteibm.com

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The Axioma Corporate Search

• Auto generating search communities in the
  corporate environment
• Powerful reports
• Saving and sharing results (save search results
  to Sharepoint)
• Periodically monitoring search results for new
  entries
• Analyze search queries for similar searcher by
  employees

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Long term vision Search 3.0

• Full Convergence of Desktop / Email / Intranet /
  Web and Mobile searches

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Mobile Search

• UI and technology constrains
• Potential for voice control.
• Powerful location awareness services.

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About Axioma

• Incorporated in 2005
• Provider of Search solutions for the corporate
  and for the Web
• Research and Development is focused on
• Clustering
• Leveraging the community knowledge for improving
  results relevancy
• Dynamic context work flow
• NLP (natural language processing)
• Meta searching

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Axioma Search

• Thank you for your time and attention
• Contact Information
• Phone number - 03-7687862 
• Giora Feldman, CTO giora_at_axioma.com
• Elan Bitan, EVP bitan_at_axioma.com