Growing Your Business

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Growing Your Business
Inside Small Biz www.insidesmallbiz.com kae_at_inside
smallbiz.com 717.951.6049 Twitter
www.twitter.com/kaegw
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The Small Business Concept

• The power of an idea combined with the passion
  of a Small Business Owner is almost unstoppable.
  When courage meets innovation, the world is a
  better place.
• Kae G. Wagner, Inside Small Biz

www.insidesmallbiz.com
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The Small Business Reality

• In Small Business, every dollar counts, every
  minute counts and every person counts. There is
  no room for error.
• Kae G. Wagner, Inside Small Biz

www.insidesmallbiz.com
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• Inside Small Biz is where concept meets reality.
• We exist for one reason to help Small Business
  Owners
• Our mantra is simple
• We help your business grow and get better,
• Which makes your life better,
• Which makes your employees lives better,
• Which helps the community,
• And makes the world a better place for us all.

www.insidesmallbiz.com
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Common problems faced by Small Business Owners

• Inconsistent sales and marketing efforts

Its like being on a rollercoaster When Im
doing the work I cant sell and when Im selling,
Im not doing the work.
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Common problems faced by Small Business Owners

• Poor Branding

No one ever remembers our boring brand and
tagline. We need something thats memorable.
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Common problems faced by Small Business Owners

• Uneven cash flow

Did we get any checks in the mail today?
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Common problems faced by Small Business Owners

• Limited capital/resources/staff

Thats a great idea, kiddo, but wheres the
time, money and people to get it done? Great,
Ill come in on Sunday and do it
www.insidesmallbiz.com
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Common problems faced by Small Business Owners

• Limited management skill sets

I really like this guy. Im sure hell do a
great job for us...
www.insidesmallbiz.com
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Common problems faced by Small Business Owners

• Lack of industry knowledge

I have no idea if our industry is growing or
not. Oh, its not? Now what do I do?
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Common problems faced by Small Business Owners

• Lack of good advisors

Let me check with...well, Im not sure who to
talk to about that
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Common problems faced by Small Business Owners

• No planning, too many daily fires

I know we were supposed to have a planning
meeting today, but we just lost a client and I
need to deal with that.
www.insidesmallbiz.com
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Inside Small Biz Benefits (How we help you with
your problems)

• 11 Consultation
• Promotional Activities
• Learning/Resources

www.insidesmallbiz.com
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Inside Small Biz Benefits
11 Consultation

• Independent, objective third-party feedback
• Insight from the Small Business Owners
  perspective
• Expertise from 20 years as a Small Business
  Owner
• Sales and Marketing Expertise
• Overall consultation and feedback

www.insidesmallbiz.com
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Inside Small Biz Benefits
Promotional Activities

• Digital Postcards to your targeted market

www.insidesmallbiz.com
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Inside Small Biz Benefits
Promotional Activities, cont.
www.insidesmallbiz.com
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Inside Small Biz Benefits
Promotional Activities, cont.
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Inside Small Biz Benefits
Promotional Activities, cont.
e-News to your targeted markets
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Inside Small Biz Benefits
Promotional Activities, cont.
Blog set-up and posting
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Inside Small Biz Benefits
Promotional Activities, cont.
Media/Press inquiries
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Inside Small Biz Benefits
Promotional Activities, cont.
Teleconferences and Webinars
Click here to listen to member Lynne Breil, of
The Professional Edge, Inc. give a teleconference
on Win More Business by Creating a Better
Image. Click here to listen to member Bill
Stieber, of Orchestrated Dynamics, give a
teleconference on Do More in Less Time.
www.insidesmallbiz.com
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Inside Small Biz Benefits
Promotional Activities, cont.
Reporting and sales follow-up
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Inside Small Biz Benefits
Promotional Activities, cont.
Prospect e-mail lists included
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Inside Small Biz Benefits
Peer Groups/Business Resources

• Teleconference Peer Groups (2/month)
• Business Resources on the call

www.insidesmallbiz.com
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Inside Small Biz Benefits
Peer Groups/Business Resources

• Free Teleconferences from Inside Small Biz
  (registration fee waived)
• Click here to view our Webinar, Not LinkedIn?
  Youre Left Out! Business Strategies for a
  Social Media World. (Must be in View Show
  mode.)

www.insidesmallbiz.com
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Inside Small Biz Benefits Recap

• Promotional Activities
• Digital Postcards
• e-Newsletter
• Blog set-up and posting
• Media/press inquiries
• Reporting and sales follow-up
• Prospect e-mail lists included

• 11 Consultation
• Independent, objective third-party feedback
• Insight from the Small business owners
  perspective
• Expertise from 20 years as a Small Business
  Owner
• Sales and Marketing expertise
• Overall consultation and feedback

• Peer Groups/Business Resources
• Teleconference-Peer Groups
• Business resources participate during call
• Free Teleconferences from Inside Small Biz

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The Inside Small Biz Business Model

• Members Small Business Owners who join Inside
  Small Biz as members for a monthly fee
• Sponsors Large companies who want an
  introduction to the Small Business Owners we
  serve
• Intellectual Property Content that is developed
  into books, CDs, DVDs and other applicable venues

www.insidesmallbiz.com
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The Inside Small Biz Pricing Model

• In serving Small Business Owners, we have
  developed a tiered pricing model
• Monthly Annual
• Revenue Level Fee Fee (10 discount)
• 0 - 2 million 99 1,070
• 2 - 5 million 199 2,150
• 5 - 10 million 299 3,230
• 10 - 25 million 399 4,310

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Our Members Speak Out

• You have accurately captured exactly what the
  Small Business Owner needs
• Excellent work. We have picked up new customers
  from your efforts.
• Wow, that last e-mail sure nailed lots of blog
  traffic.
• Just wanted to let you know that this e-mail is
  awesome and is two steps up from what I was doing
  before.
• What an eye-openerthank you for bringing me a
  large step further into the 21st century on
  branding and marketing.

www.insidesmallbiz.com
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Inside Small Biz Management

• Kae G. Wagner founded Inside Small Biz in 2008
  after spending 19 years leading North Star
  Marketing, a company she still owns. She is a
  two-time author The Power Principles of
  Marketing and The CEOs Little Black Book on
  Branding, has been published in national
  publications and wrote a marketing column for a
  national food trade magazine.
• In addition to her work at Inside Small Biz and
  North Star Marketing, she is active in the
  community and sits on the Lancaster Chamber of
  Commerce Board of Directors and is active in
  numerous charitable efforts. Wagner enjoys the
  culinary arts, reading, current events, travel
  and continually works to improve her golf game!

www.insidesmallbiz.com
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Next Steps

• If you think that Inside Small Biz is for you, go
  to www.insidesmallbiz.com and register on our
  website or call 717.951.6049 and register via
  phone.
• If you have any questions, please call us at
  717.951.6049

www.insidesmallbiz.com
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• Growing Your Business

Kae G. Wagner Inside Small Biz www.insidesmallbiz.
com blog http//insidesmallbiz.com/blog kae_at_insid
esmallbiz.com Twitter www.twitter.com/kaegw 717.9
51.6049