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PEERMONT GLOBAL

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Title: PEERMONT GLOBAL


1
PEERMONT GLOBAL
  • E-MARKETING as presented byElectric Fire
    Branding E-Marketing Strategists

2
Peermont Global Structure
3
Company Profile Electric Fire
  • We are branding and e-marketing strategists
  • Recognized specialists in E-marketing for
    hospitality clients, both local international
  • The model we employ for our clients involves
    three key starting points
  • an effective website
  • a clean database
  • The right marketing message going to the right
    market
  • From these we drive traffic and generate
    turnovers via email campaigns and online
    marketing activities
  • We have Head Office in Cape Town
  • Regional Office in Johannesburg
  • Subsidiary Agent in London
  • Opening an office in Port Elizabeth and Kwazulu
    Natal
  • International expansion plan 2008 Asia Europe

4
Where weve come from
  • Opened doors in 2002 as a 2 man team operating
    out of one small office
  • 2007 standing with staff complement over 25,
    national footprint with international expansion
    imminent
  • Company divisions EFire E-Marketing, EFire
    Design, EFire Branding Public Relations
  • Over 35 local and international
    clients hospitality
  • finance
  • property
  • fashion
  • FMCG retail

Our Team Every member of our staff comes from a
background in hospitality, travel and/or
tourism. We combine a grouping of unique talents
from e-marketing, PR, branding, design,
communications and corporate understandings
5
Where weve come from
  • Richard Toms bought VJ2 Web Management from
    Vernon Kirsten
  • We have over 6 years experience working with and
    selling Reserv Hotel Software to our client base
  • We have increased our annual turnover by 90
    within 4 years.

6
Staffing Resource Plan for Peermont Project
  • ELECTRIC FIRE OWNER PROJECT DIRECTOR RICHARD
    TOMS
  • - Over 10 years experience in hospitality and
    E-marketing field
  • Extensive hospitality background
  • One of first E-Marketing pioneers, strong
    entrepreneurial spirit backed with keen business
    knowledge
  • Owned and marketed a conference centre gaining
    extensive experience in Food Beverage and
    conferencing facilities, services and
    requirements
  • Sales and Marketing Manager for Top hotel
  • Before starting EFire, was Marketing Manager for
    Global Reservations Marketing, which was licensed
    to sell and manage GDS and web booking software
  • Passionate about generating monetary results
  • ELECTRIC FIRE JOHANNESBURG E-PROJECT MANAGER
    ROBYN SAUNDERS
  • Hotel Management Diploma
  • 23 years in the travel industry
  • Marketing Head for Travel Agency Hotel group
  • Owned own sales and marketing company
  • Skill set is in sales and marketing, specialising
    in travel and hospitality

7
Staffing Resource Plan for Peermont Project
  • ELECTRIC FIRE CAPE TOWN E-MARKETING MANAGER
    VANESSA KEARNEY
  • Diploma in Public Relations
  • Over 7 years in the online and E-marketing
    industry
  • Background in conceptualising, developing and
    implementing online marketing and advertising
    campaigns
  • Over 4 year experience in e-marketing for
    hospitality clients
  • Passion for generating results
  • ELECTRIC FIRE JOHANNESBURG SENIOR ACCOUNT
    MANAGER GRANT FIETZE
  • An experienced marketer with over 11 years in the
    industry covering strategy, creative and
    execution
  • Nearly 6 years working in Europe with
    multinationals
  • Ran successful integrated agency in London for 3
    years with a focus on combining off-line and
    on-line marketing
  • Passion for cost effective marketing leveraging
    all appropriate channels
  • Broad client base background (from travel and
    tourism to finance and FMCG) providing valuable
    insight into target markets

8
Staffing Resource Plan for Peermont Project
  • ELECTRIC FIRE LEAD CREATIVE DESIGNER NADEEM
    PETERSEN
  • Electric Fire Head Designer
  • Advanced Diploma in Multimedia Design
    Production
  • Over 4 years experience in design, marketing and
    branding
  • Passionate about conceptualising and implementing
    creative concepts
  • Skill set includes online design, graphic design
    and corporate identity design
  • ELECTRIC FIRE BRANDING PUBLIC RELATIONS
    MANAGER ZOE PEDERSEN
  • Bachelor of Business Administration Major
    Communications Advanced Diploma in Advertising
    and Marketing Communications.
  • Over 4 years experience in branding, marketing
    and public relations for range of hospitality,
    FMCG and corporate clients
  • Manages Brand Discovery Workshops and the
    creation implementation of Brand Strategies and
    Branding Manuals, Public Relations strategies,
    media channel planning and media pitching

9
Staffing Resource Plan for Peermont Project
  • ENVENT TEAM LEAD BY JOHN GINSBERG
  • Product Marketing Director (SA)
  • With Over 12 years programming experience.
  • Heads up ENVENTs Research and development
    efforts.
  • Main focus is on product development, having
    conceptualized and developments the original
    Ensight application framework.
  • He also assists the project teams with
    development support and planning

10
Our Business Model
11
Relevant Strategic Alliances
  • ENSIGHT
  • Web Content Management System
  • ROCKETSEED
  • Daily Email Branding

ELECTRIC FIRE
  • CHILLIBUSH
  • JHB based creative advertising agency

12
INTRODUCING ENSIGHT
13
Ensight Overview
  • ENSIGHT has offices in London and South Africa
    and has worked with ESPN Europe, Emirates
    Airlines, South African Airways, 1st Contact UK
    and The American Marketing Association, the
    largest marketing association in America, who has
    been a customer of ours for a number of years. We
    work with the major South African banks and are
    involved in a number of global brands at a local
    level including Toyota, Dell, Flight Centre,
    Accenture, Eskom, MTN, Nissan, RCI, Clover and SA
    Parliament to name a few.  

14
Ensight Overview
  • Ensight is an integrated suite of web and
    emarketing tools designed specifically for ad
    agencies, marketing consultants and web
    professionals.
  • Ensight allows you to run all your online
    marketing and communication from one central
    point.
  • Manage complex content volumes, simply and
    effortlessly.
  • Build and manage mini-sites instantly, create
    competitions, polls and surveys.
  • Analyse and segment collected data and then serve
    targeted, personalised messages via email and sms
    to the heart of your selected audience.
  • The solution delivers high speed, high volume
    email and SMS messaging combined with the
    intelligence of an integrated, feature rich
    E-marketing software suite.
  • This solution gives us the tools to get the most
    out of your online communication campaigns with
    accuracy, relevance and at a fraction of the cost
    of other solutions  

15
Ensight Application for Peermont
  • Multiple sites from one access point
  • - Single recognition of users across multiple
    sites
  • Security and authentication
  • Ability to integrate
  • - loyalty database (downloading of points
    balance, uploading of rewards, point redemptions)
  • - Peermontres (links to, single sign-on, user
    recognition on website)
  • - intranet (retrieving live listing information)
  • Competition management (viral, question based,
    profile updates)
  • Send to a friend and print
  • Online recruitment portal
  • Public and investor relations
  • Email marketing and newsletters
  • - Drive users back to the website
  • Targeted promotions and content by loyalty tier 

16
Ensight Application for Peermont
  • Intranet
  • - General content and knowledge management (Press
    office, policies, newsletters)
  • - Training
  • Secure brand management
  • General
  • Provision of training for key involved staff and
    relevant role players
  • On-going support

17
Ensight Application for Peermont
  • Project Management Methodology
  • ENSIGHT employs a methodology that has been tried
    and tested over a number of website and
    emarketing projects. It not only ensures buy-in
    and support of all role players (business and
    technical divisions), but it ensures the meeting
    of user needs. This methodology is also flexible
    so as to incorporate relevant changes in client
    requirements.
  • Peermont will be given a dedicated project
    manager who will provide regular status updates
    via face-to-face meeting or conference call. In
    addition, ENVENTs extranet (My ENVENT) will
    provide all parties with project status
    information on demand.
  • The project will be run through a number of steps
    to insure optimum implementation and use of the
    Ensight software.

18
Ensight Application for Peermont
  • Hosting Solution
  • A shared hosted solution, through our preferred
    hosting Provider, Internet Solutions. Internet
    Solutions have been offering Hosted solutions for
    over 10 years and have 2 data centres in
    Johannesburg.
  • Shared hosting provides Redundancy in the
    following spheres Power Cooling Connectivity
    as well as 24X7 Monitoring of services and a
    multi level support team. Internet solution are a
    Tier 1 service provider, meaning that they can
    offer a wide range of connectivity ( specifically
    to Europe and America), Peering links with some
    of the biggest ISPs around the world ensure that
    connectivity is seldom if ever an issue.

19
Ensight Client List
  • Financial and Insurance Services
  • 1st Contact UK
  • ABSA
  • African Life
  • Andisa Capital
  • Ethos Private Equity
  • First National Bank biznetwork
  • First Rand Volunteers
  • Land Bank
  • Momentum
  • Nedbank
  • Rentworks
  • Sanlam
  • Travel and Leisure
  • Automobile Association
  • Emirates
  • RCI
  • South African Airways
  • Southern Sun
  • Tsogo Sun
  • Consumer Goods
  • Clover
  • Danone
  • Dell Computers
  • Energade
  • Flight Centre
  • Kelloggs
  • Merpak
  • PostNet
  • Servier Pharmaceuticals
  • Toyota
  • WeddingCards
  • Government and Parastatal
  • Air Traffic and Navigation Services ATNS
  • Dept. of Provincial and Local Government
  • Eskom
  • Gauteng Film Office
  • South Dublin County Council Ireland
  • South African National Roads SANRAL
  • South African Parliament
  • Walter Sisulu University

20
ELECTRIC FIRE
21
Our BEE Status
Current Status Using the Codes of Good Practice
2007, we operate off the Exemption Scorecard and
are a BEE Status Level 4. For every R1 a client
spends with us, they can redeem that against
their own BEE procurement scorecard.
22
Company Structure Organogram
23
Future Staffing Organogram
24
Electric Fire Client List
  • HOSPITALITY
  • Gooderson Leisure Group
  • Port Elizabeth Hotel Group
  • Urban Hip Hotels
  • Hospitality Property Fund
  • African Sky Hotels
  • Nh Hotels
  • Recreation Leisure Industries
  • Planet Hotels
  • Villa Via Hotel
  • Hout Bay Manor
  • The Blue Train
  • Bushmans Kloof
  • Indaba Hotel Conference Centre
  • Rosebank Hotel
  • Monate Private Game Reserve
  • Vineyard Hotel Spa
  • Townhouse Hotel
  • Triton Sea Cape
  • MEDIA, COMMUNICATIONS, MARKETING ADVERTISING
  • Chillibush Advertising Agency
  • Hamitons Advertising Agency
  • Impact Sales Marketing International
  • FASHION
  • LuLu TanTan Fashion Label
  • FINANCIAL
  • COMVEST Combined Investment Group
  • PROPERTY/ REAL ESTATE
  • SA HomeForSale

25
CREATIVE EXAMPLES
  • Every one of our e-marketing services is
    measurable and trackable. We provide clients with
    monthly and full quarterly reports on every
    aspect of their campaigns and resultsshowing a
    real return on investment

26
DAILY EMAIL BANNERS
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EMAIL CAMPAIGNS
29
Creative Work
30
Creative Work
31
Creative Work
WEBSITES
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GRAPHIC DESIGN
GRAPHIC DESIGN
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Creative Work
PEERMONT BANNERS
38
Creative Work
PEERMONT DISTRIBUTION
39
Creative Work
40
Creative Work
PRE E-CARD
41
Creative Work
POST E-CARD
42
Selection of Our Top Client Results
Client Birchwood Executive Hotel Conference
Centre Campaign Distribution for year-end
function to encourage bookings Result 58
enquiries within 2 hours generating possible
revenue of R1 266 480.00
Client Vineyard Hotel Spa Objective A
distribution to drive online bookings for
promotional special Results R96 000 generated
from one campaign In last year, room nights have
increased by 152. Revenue has increased by
80.16 to date 4 months and they have
generated R2 094 727.50. Thus far in 2007,
Vineyard have generated R2 172 272.50 from
internet bookings alone.
Client Townhouse HotelObjective Promote direct
bookings over the websiteResults Generated over
R110 000 in web bookings over 3 months, and R106
000 generated from GDS.
43
EXAMPLE OF A CLIENT REPORT
44
EXAMPLE OF A CLIENT REPORT
45
EXAMPLE OF A CLIENT REPORT
46
EXAMPLE OF A CLIENT REPORT
47
EXAMPLE OF A CLIENT REPORT
48
Our Workflow Processes
  • We have a full business, marketing,
    communications PR and branding plan available
    on request
  • Our workflow processes have been tested over the
    past 2 years and we are currently writing online
    workflow software which will be web based and
    will automate our entire external and internal
    work procedures
  • We have predetermined work processes for each of
    our divisions design, branding PR, E-Marketing
    from intake of a new client, through briefing to
    production and final sign-off, implementation and
    reporting.
  • Each stage of our work process goes through a
    Quality Management Overview by the heads of each
    division prior to work being presented for
    approval.

49
Electric Fire Peermont Global
  • E-Marketing WORKSHOP
  • - To comprehensively understand your business
    and group structure
  • To work with and meet all involved advertising,
    marketing and additional role players, including
    PGL marketing partners, to construct a
    pre-determined E-Marketing strategy
  • PRE-DETERMINED E-MARKETING STRATEGY
  • To meet all predefined needs and group
    requirements
  • Includes holistic solutions package
  • On-going strategy development, implementation,
    management reporting
  • WORKING SYNERGY
  • Add value to any offline, existing marketing
    strategy
  • More heads better than one philosophy,
    committed to working in synergy with any other
    marketing partners for the overall end goal

50
Peermonts Project Requirements/Timeline
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Remuneration Service Costs
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PEERMONT GLOBAL E-marketing strategy
We have prepared a full e-marketing solution for
Peermont Global which is presented in document
format. Should there be any questions, please
contact us for further discussion of this
proposal.
70
THANK YOU
ELECTRIC FIRE CAPE TOWN HEAD OFFICE T 27 21
421 0552 F 27 21 418 1181 E richard_at_electricfir
e.co.za
WE WORK SMARTER
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