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Regional Flavor

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Hickory Ridge. Quilt Barn Tours --- many counties engaged. Build & Weave Networks ... Hickory Ridge. Regional Flavor. Lessons from the Field 10/07. Governor's ... – PowerPoint PPT presentation

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Title: Regional Flavor


1
Regional Flavor Lessons from the Field
Presenter Appalachian Center for Economic
Networks Leslie Schaller Business Developer 94
Columbus Road Athens, Ohio 45701 www.acenetworks.o
rg 740-592-3854 leslies_at_acenetworks.org
ACEnet 10/07
2
Why Regional Flavor?

The Appalachian Center for Economic Networks is a
regional entrepreneurship and economic
development organization located in Athens,
Ohio. ACEnet builds the capacity of communities
to network, work together and innovate to create
a dynamic, sustainable regional economy with
opportunities for all. ACEnet facilitates
microenterprise development in the food, farm,
tourism, local retail, hospitality, art and
artisan sectors.
Regional Flavor Lessons from the Field 10/07
3
Supporting Regional Flavor --- the ACEnet
Process
  • Focus on specific clusters
  • Get network weavers to build overlapping
    networks to share information
  • Encourage innovation to meet challenges
  • Help self-organized collaborations work on
    cluster-focused projects

Regional Flavor Lessons from the Field 10/07
4
The place of Regional Flavor
The Opportunity Rural Americas communities can
reenergize their economies and to create new
opportunities for small business owners by
identifying their Regional Flavor.
Regional Flavor Lessons from the Field 10/07
5
Regional Flavor Opportunities
Regional Flavor Lessons from the Field 10/07
6
Clusters Evolve from Local Assets
  • ACEnet sectors
  • Specialty food and agriculture
  • Visual arts, crafts, artisan products,
    performing arts
  • Tourism eco, geo, heritage, recreation
  • Retail specialty retail, retail districts
  • Hospitality and accommodations

Regional Flavor Lessons from the Field 10/07
7
Clusters Evolve from Local Assets
Scenic Beauty
Regional Flavor Lessons from the Field 10/07
8
Clusters Evolve from Local Assets
Heritage Culture
Scenic Beauty
Regional Flavor Lessons from the Field 10/07
9
Clusters Evolve from Local Assets
Farmers Markets
Regional Flavor Lessons from the Field 10/07
10
Clusters Evolve from Local Assets
Cabins and B Bs
Regional Flavor Lessons from the Field 10/07
11
Clusters Evolve from Local Assets
Locally-owned restaurants
Regional Flavor Lessons from the Field 10/07
12
Clusters Evolve from Local Assets
Unique, Locally-owned restaurants
Regional Flavor Lessons from the Field 10/07
13
Clusters Evolve from Local Assets
Specialty Food
Regional Flavor Lessons from the Field 10/07
14
Clusters Evolve from Local Assets
Home-based Artists
Regional Flavor Lessons from the Field 10/07
15
Clusters Evolve from Local Assets
Artisan Products
Regional Flavor Lessons from the Field 10/07
16
Clusters Evolve from Local Assets
Value-added Wood
Regional Flavor Lessons from the Field 10/07
17
Regional Flavor Opportunities
  • Regional Flavor packages easily obtained
    experiences that people from inside and outside
    the region can enjoy.
  • These experiences build a long-term emotional
    relationship with the region that greatly
    increases economic activity -- food, artisans,
    recreation, entertainment, lodging, etc.
  • Long term RF builds markets for local products
    outside the region-- increasing specialty
    manufacturing

Regional Flavor Lessons from the Field 10/07
18
Build Weave Networks
  • A regional market consists of one or more urban
    areas and surrounding rural areas and small
    towns.
  • Micro regions Rural areas have many micro
    regions that can cross county boundaries.
  • Stories from Appalachia Ohio
  • Nelsonville Arts District
  • Little Cities of the Black Diamonds Microregion
  • Hickory Ridge
  • Quilt Barn Tours --- many counties engaged

Regional Flavor Lessons from the Field 10/07
19
Build Weave Networks Nelsonville Arts
District
Regional Flavor Lessons from the Field 10/07
Pioneers innovators
20
Build Weave Networks Nelsonville Arts District
Entrepreneurs Events Commercial support
Regional Flavor Lessons from the Field 10/07
21
Build Weave Networks Little Cities of the
Black Diamonds Microregion
Coal towns in decline covers parts of 4
counties Creating regional brand
Regional Flavor Lessons from the Field 10/07
22
Little Cities Network Partners
  • Strategies include
  • Site development, interpretation protection
  • Little Cities as a classroom
  • Inviting and hosting visitors
  • Encouraging the development success of locally
    owned amenities microenterprises
  • Creating incentives for blight removal litter
    prevention
  • Instituting alternative strategies
    collaborations responding to conservation/consumpt
    ion tensions in the region

Regional Flavor Lessons from the Field 10/07
23
Build Weave Networks Little Cities
Microregion
Youth Initiatives Historic Preservation Tours
Experiences

Regional Flavor Lessons from the Field 10/07
24
Build Weave Networks Hickory Ridge
Regional Flavor Lessons from the Field 10/07
25
Build Weave Networks Hickory Ridge
Governors tour regional media
Regional Flavor Lessons from the Field 10/07
26
Build Weave Networks Quilt Barns
Starts in Adams County Ohio and goes national
Regional Flavor Lessons from the Field 10/07
27
Build Weave Networks Quilt Barns
New tourism strategies spring from quilt barns
Regional Flavor Lessons from the Field 10/07
28
Build Weave Networks
www.dairybarn.org
Art Community Involvement
Regional Flavor Lessons from the Field 10/07
29
Build Weave Networks
  • Tips Techniques
  • Meet with office holders and influencials to
    share stories of success
  • Capture economic indicators case studies
  • Collaborate on grant funded projects to leverage
    larger amounts and multiple years of funding
  • Advocate to redirect industrial recruitment
    funding for community-based entrepreneurship
    support

Regional Flavor Lessons from the Field 10/07
30
Encourage Innovation
Remarkable market leverages new infrastructure
Regional Flavor Lessons from the Field 10/07
31
Encourage Innovation
e-commerce
Regional Flavor Lessons from the Field 10/07
www.artofohio.com
32
Encourage Innovation Regional Brands
Regional Flavor Lessons from the Field 10/07
33
Assist Collaborations
Many partners now involved
Regional Flavor Lessons from the Field 10/07
34
Assist Collaborations Festivals
Regional Flavor Lessons from the Field 10/07
35
Assist Collaborations
Festivals
Begins with manufacturer embraced by community
Regional Flavor Lessons from the Field 10/07
36
Assist Collaborations
Athens Uptown Arts Market
Regional Flavor Lessons from the Field 10/07
37
Assist Collaborations
Regional Flavor Lessons from the Field 10/07
38
ACCVB Partnership
www.athensohio.com
Regional Flavor Lessons from the Field 10/07
39
ACCVB Partnership
  • Athens County Convention and Visitors Bureau
    initiatives offer numerous opportunities for
    partnerships with ACEnet network of regional
    flavor businesses
  • Food farm tours,
  • electronic adventures and e-commerce,
  • regional national pr campaigns,
  • voluntourism,
  • Share Your Heritage,
  • festivals and much, much more!

Alsowww.soulofathens.com
Regional Flavor Lessons from the Field 10/07
40
Key Components
  • Identify natural, heritage and place-based assets
    and add value to them
  • What is your area known for?
  • What are the talents of the people who live
    there?
  • What are the strengths of local organizations?
  • Architectural and heritage assets?
  • Are there annual or seasonal events?

Regional Flavor Lessons from the Field 10/07
41
Key Components Partnership Activities
  • The connection to faces and stories
  • Interesting people
  • Stories of hope, and courage, and creating beauty
  • The disconnect between rural and urban is
    painful Regional Flavor helps heal that rift
  • Cultivate markets who are your informal
    marketers?
  • Environmental groups, church groups, green
    builders

Regional Flavor Lessons from the Field 10/07
42
Resources
Innovations book (2003) Publication of RF
Handbook (2006) Publication, Connectors and
Conduits, FIELD, Aspen Institute
http//www.iira.org/pubsnew/index.asp Article on
Regional Flavor
Regional Flavor Lessons from the Field 10/07
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