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Title: Client Name


1
COLDWELL BANKER PREVIEWS INTERNATIONAL
Client Name Street Address City, State Zip Date
2
  • WHY COLDWELL BANKER
  • RESIDENTIAL BROKERAGE

3
COLDWELL BANKER RESIDENTIAL BROKERAGE
One real estate company. Many services. Founded
on August 27, 1906, Coldwell Bank celebrated its
100th year Anniversary in 2006. The Coldwell
Banker brand benefits from a rich heritage and
continues to evolve in order to meet the needs
of a changing customer. Resale and New Homes
With 3,913 real estate offices and more than
119,000 sales associates worldwide. The total
closed sales volume was 265.8B in the U.S. and
Canada (2007). Global reach boasts offices on 6
continents and in 47 countries and territories.
Coldwell Banker Residential Brokerage is the
largest real estate company in Arizona with
nearly 30 office locations, close to 2,000 real
estate professionals and over 9,400 transaction
sides. Coldwell Banker PREVIEWS International
Dedicated to luxury home marketing, in 2007,
PREVIEWS handled nearly 25,000 transaction sides
worth 46.6 billion. On average, PREVIEWS handles
131M in luxury home sales every day. Mortgage
Services Coldwell Banker Home Loans closed 938
first mortgages for over 200M in 2007. Coldwell
Banker Relocation (CARTUS) is the largest
relocation operation in Arizona with 5,688
incoming referrals and 1,741 closed sales. During
the past 15 years, CARTUS Relocation has achieved
the highest growth among all companies in the
corporate relocation industry.
4
COLDWELL BANKER RESIDENTIAL BROKERAGE
One real estate company. Many services. (continued
) Concierge Services offers a full menu of
complimentary pre-screened service providers to
assist with moves, homeowner and lifestyle needs
many offering discounts to Concierge
members. Title and Escrow Services Equity
Title Agency (Phoenix) and Catalina Title Agency
(Tucson) provide one-stop service for all client
title needs. Home Warranty Services protects the
sellers home from unexpected maintenance issues
while it is on the marketat no cost to the
seller during the length of the listing. Full
Inventory of Listings Online features properties
on the most visited real estate web sites in the
world. Coldwell Banker is repeatedly acknowledged
for its technology leadership.
5
2007 CREDENTIALSA Summary of Facts and Figures
Local Statistics
Global Statistics
  • Nearly 30 offices statewide.
  • Close to 2,000 sales associates statewide.
  • Coldwell Banker opened its doors in Arizona in
    1950.
  • Coldwell Banker Residential Brokerage is the
    largest real estate
  • company in the state of Arizona.
  • Coldwell Banker's comprehensive marketing
    programs include
  • outstanding web site exposure. Our listings are
    featured on
  • AZmoves.com, REALTOR.com, coldwellbanker.com,
  • OpenHouse.com, GoogleBase.comTM, Trulia.com and
  • Yahoo! Real Estate.
  • Coldwell Banker Residential Brokerage Relocation
    is nationally
  • recognized as the largest relocation division in
    Arizona with
  • 5,688 incoming referrals and 1,741 closed sales.
  • 3,913 real estate offices worldwide.
  • More than 119,000 sales associates worldwide.
  • 265.8 billion in total closed sales volume in
    the
  • U.S. and Canada.
  • Founded on August 27, 1906, the Coldwell Banker
  • organization celebrated its 100th anniversary in
    2006.
  • The Coldwell Banker brand benefits from a rich
  • heritage and continues to evolve in order to meet
    the
  • needs of a changing customer.
  • In 2007, Coldwell Banker Real Estate LLC was
    again
  • ranked as the No. 1 real estate company and No.
    12
  • franchisor overall by Franchise Times magazine in
    its
  • annual Top 200 issue. It was the eighth
    straight year
  • that the Coldwell Banker brand topped the real
    estate
  • industry. The Franchise Times Top 200 is an
    annual

6
THE HISTORY OF COLDWELL BANKER
  • Coldwell Banker Real Estate Corporation roots go
    back to San Francisco in 1906, the year of
    the devastating earthquake. Colbert Coldwell and
    Benjamin Arthur Banker established a real estate
    company responding to the urgent need for housing
    following the disaster.
  • A reputation of unparalleled customer service was
    achieved for these efforts.
  • Coldwell Banker Real Estate Corporation is the
    countrys oldest and most-established nationwide
    real estate company.
  • Coldwell Banker is recognized around the world as
    the most prestigious name in residential real
    estate with brokerages worldwide, including
    locations in Canada, Mexico, Europe, Central
    America, and Asia and still growing.
  • Coldwell Banker is a Pioneer of the real estate
    industry.
  • 1st national real estate company to offer Buyer
    and Seller guarantees
  • 1st national real estate website
  • Coldwell Banker LeadRouter offers instantaneous
    response to customer inquiries
  • Continually provides new online tools for
    consumer use.
  • -- Home Value Estimator -- Home Price
    Comparison Index
  • -- Home Tracker -- Neighborhood
    amenities mapping tool

7
THE NRT STORY
  • In 2005, Coldwell Banker offices in Arizona were
    acquired by NRT LLC, a subsidiary of Realogy
    Corporation, the nations largest residential
    real estate brokerage firm.
  • NRT sales associates made an impressive showing
    in the 2007 Wall Street Journal/Real Trends Top
    200 Real Estate Professionals rankings, capturing
    45 of the 200 spots, with two NRT sales
    associates garnering number one rankings in two
    categories.
  • NRT maintained its number one position in the
    annual rankings produced by the industrys major
    trade publications including RealTrends, RIS
    Media and REALTOR magazine.
  • The NRT Foundation, now called the Realogy
    Charitable Foundation, donated more than 2M to
    charities across the country, ranging from
    national organizations such as Habitat for
    Humanity, Easter Seals and the Muscular Dystrophy
    Association, to locally based community groups
    supporting a host of services to improve the
    lives of people in the communities we serve.

8
PREVIEWS A POINT OF DIFFERENCE
  • PREVIEWS was established in 1933 as a magazine.
    It was acquired by Coldwell Banker in 1980 and
    turned into an entire marketing program
  • Powerful INTERNATIONAL connections 3,913
    offices and more than 119,000 sales associates
    globally
  • Global contact network over 10,000 PREVIEWS
    Property Specialists
  • Coldwell Banker PREVIEWS International handles a
    full one-third of all million dollar-plus
    properties sold in the United States.
  • Luxury dedicated website, ColdwellBankerPREVIEWS
    .com

9
REAL TRENDS 500
The Trusted Source
THE 500 LARGEST BROKERS IN THE U.S.
  • RANK COMPANY SIDES OFFICES
  • NRT LLC
  • Parsippany, NJ 392,452 1,082
  • HomeServices of America, Inc.
  • Minneapolis, MN 182,786 366
  • The Long Foster Companies, Inc.
  • Fairfax, VA 105,679 237
  • Crye-Leike Realtors
  • Memphis, TN 32,109 65
  • Prudential Fox Roach Realtors
  • Devon, PA 29,798 61

May 2007 www.realtrends.com
10
NEW ARIZONA RESIDENTS
Our new residents know the Coldwell Banker brand
Printed in the Arizona Daily Star on 1/1/08.
Based on out-of-state drivers licenses
surrendered in Arizona in 2007. Data provided by
Arizona Department of Economic Security, Arizona
Department of Transportation.
Data provided by Coldwell Banker Corporation -
2007
11
JOIN FORCES WITH THE LEADER
  • Coldwell Banker is recognized as . . .
  • Top real estate franchise for 8th straight year
    (Franchise Times)
  • Leader in closed transaction sides (REAL Trends
    Top 500 Report --May 2007)
  • Having 96 brand awareness among consumers in
    line with brands like NIKE, Coke and Pepsi
    (Brooks Rose Marketing Research LLC July 2007)
  • Offering state-of-the-art, award-winning intranet
    site with easy access to tools for marketing and
    advertising.
  • The Top Full-Service Real Estate Web Site with
    15.1 million unique visitors between
    January-August 2007, 7 more than the nearest
    rival (Nielsen/Net Ratings - December 2007)
  • On November 19, 2007, Charlie Young, COO of
    Coldwell Banker announced
  • Coldwell Banker became the first national real
    estate brand to have a national Web site. Since
    then, coldwellbanker.com has innovated time and
    time again, won countless awards and set a high
    bar for industry excellence.
  • Visits to coldwellbanker.com are expected to set
    a record in 2007. They are on pace to have more
    30 million total visitors see your listings
  • Traffic to coldwellbanker.com is up 12 in 2007
    vs. same-time last year

12
WHY PREVIEWS
13
A TRACK RECORD OF EXPERIENCE
The Coldwell Banker PREVIEWS Program is a
comprehensive marketing program designed
specifically for marketing luxury residential
properties to affluent buyers worldwide.
Local Our local PREVIEWS International magazine
is published ten times per year in a quantity of
45,000 each time and distributed as an insert in
many Arizona newspapers. It is also direct mailed
to selected residences in the Tucson area and is
available in all of our branch offices.
National Reaching an affluent audience of
qualified buyers for your distinctive property,
Coldwell Banker PREVIEWS International
handles a full one-third of all million
dollar-plus properties sold in the United
States. Global The Coldwell Banker PREVIEWS
program is recognized as the worldwide leading
marketer of luxury properties. The PREVIEWS
name carries a valued heritage of innovation and
dedication to quality. Our clientele has included
some of the most notable personalities across the
globe including American Presidents, members of
Royalty, leaders of Fortune 500 companies and
international celebrities who have selected
PREVIEWS to market their exceptional properties.
In 2007, PREVIEWS handled nearly 25,000
transaction sides worth 46.6 billion. On
average, PREVIEWS handles 131 million in luxury
home sales every day.
Data based on closed and recorded transaction
sides of homes sold for 1 million or more as
reported by affiliates in the U.S. Coldwell
Banker franchise system for the calendar year
2007.
14
UNMATCHED WORLDWIDE RESOURCES
  • Unmatched Resources
  • Impeccable Client Service
  • A Track Record of Distinction

15
WHERE BUYERS FOUND THE HOME THEY PURCHASED
16
INFORMATION SOURCES USED BYBUYERS IN HOME SEARCH
17
GLOBAL NETWORK
When you list your home with Coldwell Banker
Residential Brokerage you gain access to an
international referral network.
  • Approximately 3,900 residential and commercial
    real estate offices
  • More than 119,000 sales associates in 47
    countries and territories
  • Coldwell Banker PREVIEWS International handles a
    full one-third of all million-dollar-plus
    properties sold in the United States
  • Approximately 12,000 qualified, trained and
    certified PREVIEWS Property Specialists
    worldwide over 49 in Southern Arizona.
  • Investment of a comprehensive media plan
    including television, radio and print advertising

18
COMPREHENSIVE INTERNET MARKETING
Web Site Traffic Stats coldwellbanker.com 1.8
million visitors per month REALTOR.com 5.5
million visitors per month NYTimes.com 14.5
million visitors per month
19
COMPREHENSIVE INTERNET MARKETING
PREVIEWS properties can be posted on and may be
found through
  • AZmoves.com
  • CNNMoney.com
  • ColdwellBanker.com
  • ColdwellBankerPreviews.com
  • DupontRegistry.com
  • Forbes.com
  • ForbesTraveler.com
  • Frontdoor.com
  • Googlebase.com
  • IHT.com (International Herald Tribune)
  • MarketWatch.com
  • NYTimes.com/greathomes.com
  • OpenHouse.com
  • RealEstate.AOL.com
  • REALTOR.com
  • Trulia.com
  • UniqueHomes.com
  • WSJ.com (Wall Street Journal)
  • YahooRealEstate.com
  • Zillow.com

20
COMPREHENSIVE INTERNET MARKETING
Leaders on the Web
Studies show that 80 of potential home buyers
start with search engines when looking for homes
online. To attract these online buyers, Coldwell
Banker is continually purchasing key real estate
search terms on major search engines like Yahoo
and Google. The 4 million1 were spending on
search engine advertising this year includes
56,000 search terms to position buyers in front
of our clients homes on eight2 of our leading
websites.
  • AZMoves.com AZmoves.com features properties
    listed on six Multiple Listing Services
    throughout the state of Arizona. This
    cutting-edge website gives potential buyers
    a property-search function allowing them to
    find your home by searching for city, zip
    code, MLS or property type.
  • ColdwellBanker.com Award-winning Coldwell-
    Banker.com is one of the industrys leading
    websites with more than 1.2 million potential
    buyers every month. In December 2007,
    Nielsen/Net Ratings recognized
    ColdwellBanker.com as the Top Full Service
    Real Estate Web Site. The site features an
    easy-to-use search function enabling
    interested buyers to find your home. There
    are also direct links to AZmoves.com where
    buyers can find even more details about your
    home
  • ColdwellBankerPreviews.com Links to
    ColdwellBanker- Previews.com are featured
    throughout ColdwellBanker.com providing
    access to over 10,000 luxury listings. It
    attracts nearly 3 million visitors from more
    than 100 countries and averages 13,0003 leads
    via email per month.
  • OpenHouse.com Open Houses are a powerful way to
    reach a unique segment of potential buyers.
    To ensure that your home gains maximum
    exposure, well post it on OpenHouse.com, a
    website devoted solely to helping online home
    buyers find Open Houses.

NYTimes.com/realestate Now your home can appear
in the real estate section of the
NYTimes.com the largest newspaper web site in
the world with more than 36 million monthly
page views. Our exclusive partnership with
NYTimes.com allows you to take advantage of
the excellent exposure offered in the popular
and engaging Real Estate section, which alone
accounts for 1.3 million unique visitors
every month. REALTOR.com Our alliance with
REALTOR.com ensures that all of our homes
are enhanced listings. Studies show that
online home buyers are 299 more
likely to view homes with multiple photos.
Coldwell Banker listings on REALTOR.com
feature 6 home photos as well as detailed
property information to capture the
attention of online home buyers and gain
maxi- mum exposure for your home. Placing
your home on REALTOR.com ensures that it
will also be seen in the real estate sections
of major web portals like AOL, MSN, The Wall
Street Journal On- Line, Netscape, iWon,
Excite,
CompuServe, Digital City, and more.
1 Based on the estimated retail value of NRT
LLCs annual expenditures for national
search-engine advertising. 2 Homes posted to
NYTimes.com must have a listing price of 400,000
or more. Homes posted to ColdwellBankerPreviews.co
m must have a listing price of 700 and be
selected by local management. 3 Source SurfAid
Analytics and Coldwell Banker Real Estate LLC.
21
COMPREHENSIVE INTERNET MARKETING
Leaders on the Web
Trulia.com Coldwell Banker is among the first
national real estate companies to become a
listings provider for Trulia.com Trulia
attracts more than 2 million monthly
visitors, and its audience has been growing
by double digits every month for the past
year. The reason for Trulias popularity is
its easy- to-use Web 2.0, map-based interface.
Search results provide information about
competing homes for sale and links to
property-detail pages. To help make your
home easier to find online, our agreement
with Trulia.com ensures that your
property listing appears on Trulia.com
within 24 hours of entering the
system. your listing refreshes daily, so
its more current than less-frequently-updat
ed listings on other sites. your
Trulia.com listing links potential buyers
directly to your full property listing on
AZMoves.com Yahoo! Real EstateTM.com AYahoo! Is
the most popular Web portal in the world.
When your home appears in the Yahoo Real
Estate classified listings, it benefits from
the enormous exposure offered by the
second-most- highly-trafficked5 real estate
site on the Web!
Google.com Google.com leads the search-engine
industry with more than 61 of searches
performed worldwide. Thats more than all
other search engines combined.4 Google.com
recently introduced an exciting new feature
called Google Base that acts like a free,
classified-ad service, similar to Craigslist.
Users can submit all types of contentsuch as
homes for sale- to Google Base, and that
content will then become searchable on
Google.com Google Base can provide the
vast audience of Google.com with detailed and
structured real estate information. To help
you take advantage of this ground- breaking
technology, Coldwell Banker has entered into
an agreement with Google.com to ensure
that your home listing becomes
searchable on Google.com within a day of
being entered into Google Base.
your listing gets refreshed daily to
reflect recent updates or changes. It,
therefore, outperforms less-frequently-
updated listings on other sites. your
listing links potential buyers directly to
your full listing on AZMoves.com. property
type.
4 Source comScore Networks, April 2006 5 Source
comScore Media Matrix Rankings, September 2007.
22
COLDWELLBANKERPREVIEWS.COM
  • The homepage of the site utilizes an upscale
    look and feel.
  • Consumers can register for the Personal
    Assistant Tool or logon.
  • Consumers will be able to drill into the site
    with a quick search or can do a broad search
    through the Locate a Luxury Property button.

23
EXCEPTIONAL ADVERTISING
National Advertising The Coldwell Banker System
invests millions of dollars each year on national
advertising and public relations programs --
with over 38,590,901 media impressions designed
to help attract homebuyers to Coldwell Banker
properties.
Our advertising resources include Network
television Cable television Radio Outdoor
National print Internet Extensive local
advertising in a variety of media
24
EXCEPTIONAL ADVERTISING
National 2008 Media Calendar
  • National TV Campaign (March 1 - June 30,
    September 1 - October 31)
  • Online Advertising
  • HGTV.com Designed to Sell Sponsorship (March 1
    - June 30,
  • August 1 - September 30)
  • Babycenter.com Sponsorship (March 1 - June 30,
    September 1 - 30)
  • MSN Banner Advertising (March 1 - June 30,
    September 1 - 30)
  • Banner Advertising on online ad networks (March 1
    - June 30,
  • September 1 - 30)
  • Sponsorship of HGTVs new portal FrontDoor.com
  • (January 1 - December 31)
  • Search Engine Marketing in support of
    ColdwellBanker.com
  • (January 1 - December 31)
  • PREVIEWS Print Advertising
  • Forbes Life (January 1 - December 31)
  • Wall Street Journal (March 1 - October 31)

25
EXCEPTIONAL ADVERTISING
The Source of Real Estate Information Coldwell
Banker is known as the source for real estate
information in national newspapers and magazines
and on television and radio news shows.
39 million media impressions in public relations
efforts on PREVIEWS alone. Equivalent to a 2
million dollar advertising budget
26
EXCEPTIONAL ADVERTISING
  • Exclusive Print Opportunities
  • Exposure in national publications may be part of
    the marketing plans available to Coldwell Banker
    PREVIEWS International clientele.
  • PREVIEWS International Magazine
  • Unique Homes
  • Forbes
  • Forbes Life
  • International Herald Tribune
  • New York Times
  • Wall Street Journal
  • Previews Homes Estates

27
EXCEPTIONAL ADVERTISING
PREVIEWS and Unique Homes Magazine Each issue
of Unique Homes Magazine contains the PREVIEWS
Portfolio of Exceptional Homes magazine, a
separate Coldwell Banker PREVIEWS
Internationalsection showcasing PREVIEWS luxury
properties. Unique Homes Magazine is distributed
in 80 countries and 15,000 newsstands across the
globe
  • The PREVIEWS Portfolio of Exceptional Homes is
    also distributed through
  • sponsorships and direct mail.
  • All PREVIEWS properties
  • appearing in the magazine
  • are featured on UniqueHomes.com
  • as well as other Web sites with
  • whom they have partnered.

28
EXCEPTIONAL ADVERTISING
  • Unique Homes Readers Who Are They?
  • Young and Affluent
  • Average Age 41
  • Average Household Income 208,000
  • Own 2 or More Properties 40
  • Value of Primary Residence 817,000
  • In the Market for Luxury Properties
  • 70 plan to buy or sell luxury property . . . of
    these
  • 94 Plan to Purchase
  • 52 Plan to Sell
  • Real Estate Purchase Plans
  • 85 planning to buy intend to do so in the next
    24 months . . of these 
  • 55 in the Next 12 Months
  • 45 in the Next 12-24 Months
  • Type of Luxury Properties They Intend To Purchase

29
EXCEPTIONAL ADVERTISING
  • Unique Homes Selling Profile
  • Real Estate Sales Plans
  • 75 planning to buy intend to do so in the next
    24 months . . . of these 
  • 64 in the Next 12 Months
  • 36 in the Next 12-24 Months
  • Type of Luxury Properties They Intend To Sell
  • 75 Primary Residence
  • 18 Second/Vacation Residence
  • 14 Land
  • 8 Fractional Ownership

30
EXCEPTIONAL ADVERTISING
Wall Street Journal Global Edition
Daily newspaper with global circulation of
2,000,000 and distributed throughout North
American, European and Asian markets. Reaches
Responsive Readers - 72 of subscribers surveyed
report having acted on an advertisement seen in
the Wall Street Journal.
Source Wall Street Journal Subscriber Study
31
EXCEPTIONAL ADVERTISING
Wall Street Journal Global Edition Reader
Statistics Average Household Income  -
233,500 Average Household Net Worth -
2,051,700 Own Residence 90.4 (valued at
487,900) Own Seasonal or Weekend Home 25.3
(valued at 407,900) Subscriber households that
own Real Estate (net) 28.3 Income producing
residential real estate 15.3 Commercial real
estate 12.4 Underdeveloped land 12.3
32
EXCEPTIONAL ADVERTISING
  • PREVIEWS International Magazine Arizona
  • 45,000 copies published 10 times/year
  • Distributed via major Maricopa County newspapers
    and direct mailed to selected residences in
    Tucson.
  • Available in Coldwell Banker offices

33
EXCEPTIONAL ADVERTISING
Direct Mail Opportunities The Coldwell Banker
PREVIEWS International Direct Mail Program
reaches an affluent global audience comprised of
individuals from Fortune 500 industrial and
service companies, both in the United States and
abroad.
  • Database selection based on financial
    qualifications
  • income levels
  • mortgage amount
  • home values

34
EXCEPTIONAL SERVICE AWARD WINNING RELOCATION
  • Facilitating one-third of all corporate-sponsored
    relocation in the United States
  • Cartus is the largest provider of outsourced
    corporate relocation in the United States, and
    global leader with over 120,000 families
    transferred annually.
  • Cartus assists in the transfer of employees for
    nearly two-thirds of the FORTUNE 500 companies
    and numerous government agencies and affinity
    organizations
  • Cartus in Arizona is the top converting referral
    network in the country.
  • 7400 incoming referrals
  • 1700 outgoing referrals

Voted the most outstanding corporate relocation
company in Arizona by its peers and the Arizona
Business Community. Arizona Business Magazine
January 2007
35
EXCEPTIONAL SERVICE AWARD WINNING RELOCATION
Cartus Broker Network Masters Cup This award
recognizes outstanding performance in 2001,
2003 delivering exceptional quality standards,
exceeded quantity levels and demonstrated
outstanding service 5-Star Circle of
Excellence This award recognizes those Cartus
Network Brokers 2000, 2001, 2002, 2003, 2004,
2005, 2006 who have met or exceeded their
individual objectives for outgoing
broker-to-broker referral closings during the
calendar year. Best Overall Relocation
Department Recognizes the company that best
represents the network In the Cartus Broker
Network in service to clients and excellence in
working with other 2005, 2006, 2007 affiliates.
Voted on by peers and members of the
Cartus Broker Network on behalf of corporate
transferees. Outstanding Achievers Award Voted on
by employees and members of Cartus Broker 2000,
2001, 2002, 2003 Network. Best overall
Relocation Department nationally in the
delivery of Relocation Services. Relocation
Director Special recognition for Outstanding
Achievement. 2002 In-Network Utilization
Award This award is given to the Network
Broker (by size category) who has the
highest percentage of in-network usage and
has met their closing goals. Ranking the Best of
Arizona Voted by Ranking Arizona, the
Business largest Business Opinion Poll
in 2006, 2007 Arizona, as The Best of Arizona
Corporate Relocation Company.
36
LUXURY HOME EXPERIENCE
37
LOCAL MARKET EXPERTISE
Exclusive Pricing Strategy
  • Market Evaluation The best price obtainable for
    your home will ultimately be determined by the
    dynamics of the market.
  • Your property has many values one to the tax
    assessor, another to a lender or insurance
    company, and yet another value to you, the owner.
    It also has different values to prospective
    buyers, depending on their needs, desires and
    financial resources.
  • Many factors influence the market value of your
    property.
  • Location Market Conditions
  • Buyer Demand Financing
  • Overpricing drawbacks are numerous and rarely to
    your benefit.
  • Pricing your property higher than comparable
    listings may actually help sell another property
    more quickly than yours.
  • Overpricing may attract the wrong buyers.
  • Sales associates will miss showing your property
    to potentially qualified buyers because your home
    is out of their clients price range.
  • Fewer potentially qualified buyers will respond
    to the marketing done on behalf of your home.
  • You may lose a potential buyer who is willing to
    negotiate.

38
LOCAL MARKET EXPERTISE
Exclusive Pricing Strategy
If the asking price of a property increases
beyond fair market value, the pool of potential
buyers decreases dramatically. Pricing it at or
below market value increases the number of
showings and the percentage of qualified buyers
viewing your home.
39
MARKETING PLAN
  • Unique to your property, we will assemble a plan
    to take the best advantage of the ideal audience
    for your home.
  • The plans design and implementation will be
    based on your stated goals.
  • We will include print and on-line advertising
    designed to best reach the buyer for your home.

40
YOUR PREVIEWS PROPERTY SPECIALIST The PREVIEWS
Professional Advantage
41
YOUR PREVIEWS PROPERTY SPECIALIST
Insert Your Bio Here
42
PREVIEWS NETWORKING OPPORTUNITIES
  • Coldwell Banker International Business
    Conference
  • PREVIEWS E-Mail Directory
  • Award-winning Coldwell Banker Intranet
  • Elite Retreat

43
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44
EXCEPTIONAL SERVICE
45
GETTING YOUR HOME READY TO SHOW
Within 15 seconds a buyer has developed an
opinion of your property. A custom tailored home
enhancement plan can make a dramatic difference
in how quickly your home sells and the price you
can obtain. In general, look at your house
through a Buyers eyes, as though you have never
seen it before. Any time or money spent on these
items will bring back money in return, and
hopefully a faster sale. Working together, we
make a great team!
  • EXTERIOR

Insert Your Recommendations for Exterior Here
46
GETTING YOUR HOME READY TO SHOW
INTERIOR
Insert Your Recommendations for Interior Here
47
EXCEPTIONAL SERVICE HOME PROTECTION PLAN
  • Administered by AHS Home Warranty Services, with
    more than 30 years of experience, the Coldwell
    Banker Home Protection plan offers home
    warranties to maximize the selling price of your
    home.
  • A home warranty can help protect you from
    unexpected repair bills and give you peace of
    mind.
  • A home warranty builds buyer confidence by
    providing repair-or-replace coverage for major
    home operating systems and appliances for one
    full year after the closing.
  • While your home is listed with Coldwell Banker
    Residential Coverage, this warranty coverage is
    COMPLIMENTARY to you.

48
EXCEPTIONAL SERVICE CONCIERGE
Coldwell Banker Concierge offers you a full menu
of complimentary services to assist with your
move as well as your homeowner and lifestyle
needs.
  • A lifetime of referrals to our network of
    pre-screened, quality service providers for just
    about any homeowner or lifestyle need. Many offer
    discounts to Concierge members.
  • Assistance with utility connections and transfers
    with AZConnects.com.
  • Concierge Moving Services puts you in touch with
    approved moving companies offering expert
    assistance and competitive pricing

49
YOUR PERFECT PARTNERS
  • We are ready to go to work for you now !
  • The Coldwell Banker tradition of service
  • You will be backed by the extensive resources and
    the 100-year heritage of the premier real estate
    organization.
  • Our local Coldwell Banker office
  • You will benefit from the marketing expertise of
    our team of dedicated professionals.
  • Our Internet leadership
  • Full exposure of your home on a comprehensive
    collection of highly visible web sites ensures
    online buyers have access to your home.
  • Our personal commitment
  • We will devote our energies to meeting your
    needs, and will stay in touch with you and keep
    you informed throughout the transaction.
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