Tata Teleservices Ltd.

1
Mobile Monday
Pankaj Sethi Vice President - Value Added
Services Tata Teleservices Ltd.


2
Mobile Internet .

• Internet on Mobile handsets
• is like sipping with a straw through a fire
  hydrant.
• The Straw will surely get fatter with 3G
• But will remain restricted by the size of the
  screen.
• Sure we have wireless access for laptops
• but that is wireless connectivity
• .Not Mobile Internet

3
Internet on Mobile what does it mean?

• INTERNET SERVICES
• Initial foray will be with internet led consumer
  services
• E mail
• Instant messaging
• Photo uploads
• Music downloads
• Application downloads
• RECONFIGURED NET PAGES (made for mobile)
• Or reconfigured on handsets (with high
  processors)

4
What will the customer expect ?

• Seamless Integration across access modes
• - mail must synch
• - single photo upload management
• - common identification /personalization
• Commonality of Brand Experience
• Relevance and speed of management

5
Some key anchors of internet .

• Search . Will be different from that on the
  internet
• Search for Mobile capable sites
• Search for Content
• On Operator Portal
• On preferred partners
• On off portal sites
• Advertising .
• Search based .. As in internet model
• Or will the driver be usage specific pages.
• On Wap pages
• On Applications like Mail, IM or groups/blogs