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CCRA Webinar


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Title: CCRA Webinar

CCRA Webinar
Isabel Ferreira Key Account Director, Travel
Agency Sales Marketing Global Sales The
Who Is IHG?
  • We own a portfolio of 7 well recognized and
    respected brands
  • The worlds largest hotel group by number of
  • 3,741 hotels with 556,246 rooms in nearly 100
  • We manage the worlds largest hotel loyalty
  • Priority Club Rewards
  • 13 Call centers / 26 languages websites in 12

Competitive Differentiators
  • Our Global Distribution
  • Worlds Largest Hotel Company in terms of rooms
  • Multi-brand multi-tier
  • Largest Development Pipeline
  • Innovative Technology
  • Priority Club Rewards
  • First to market offering High Speed Internet at
    all brands

Booking Access Codes
  • GDS Master Chain Code 6C
  • Individual Brand Chain Codes
  • InterContinental Hotels Resorts - IC
  • Crowne Plaza Hotels Resorts CP
  • Hotel Indigo - IN
  • Holiday Inn Holiday Inn Express - HI
  • Staybridge Suites - YZ
  • Candlewood Suites YO
  • Rate Code
  • Book CCR Rate code in GDS or C Rate code in
    the CCRA Portal

Our great brands
Our IHG Brands - Global scale and strong brands
are our core strengths
Our great Brands - IHG at a glance
Holiday Inn Express 1,808 Hotels 156,531
Rooms 712 Hotels in development pipeline
InterContinental Hotels Resorts 149
Hotels 50,762 Rooms 62 Hotels in development
Crowne Plaza Hotels Resorts 299
Hotels 83,170 Rooms 118 Hotels in development
Holiday Inn Hotels Resorts 1,381
Hotels 256,699 Rooms 365 Hotels in development
Source IHG Brand portfolio
Our Great Brands - IHG at a glance
Candlewood Suites 158 Hotels 16,825 Rooms 207
Hotels in development pipeline
Staybridge Suites 112 Hotels 13,466 Rooms 157
Hotels in development pipeline
Hotel Indigo 13 Hotels 1,501 Rooms 52 Hotels
in development pipeline
Priority Club Rewards Over 33 Million
members The Priority Club Rewards Website is
available in 7 languages
Source IHG Brand portfolio


InterContinental Hotels Resorts (IC)
  • Our most prestigious hotel brand, located in
    major cities in over 60 countries worldwide,
    offering business and leisure travelers the
    highest level of service, comfort and facilities
    in prime locations across more than 65 countries.
  • 149 hotels open globally
  • 62 new hotels coming soon
  • Winner of many awards including top luxury hotel
    for guest satisfaction by Market Metrix
    Hospitality Index in Dec 2005
  • Brand celebrated 60th year anniversary in 2006
  • IHG signed a partnership with All Nippan Airways
    to form IHG ANA Hotels Group in Japan.
  • 13 co-branded hotels InterContinental ANA
    Hotels - and an additional 18 properties that
    could be rebranded (9070 rooms total) making IHG
    the largest hotel company in Japan.


InterContinental Hotels Resorts (IC)
  • Launched In the know concierge program which
    offers guests authentic local experiences
  • Concierge Pre-Stay Email

Recent Openings

InterContinental Hotels Resorts (IC)
InterContinental San Francisco Moscone
InterContinental Los Angeles Century City
InterContinental Boston

InterContinental Hotels Resorts (IC)
  • Recent Openings

InterContinental The Clement Monterey
InterContinental Dubai Festival City
InterContinental London Park Lane

InterContinental Hotels Resorts (IC)
  • Coming Soon
  • We have new hotels planned for Sacramento,
    Orlando FL, Nashville Tennessee
  • Currently under construction
  • USA
  • Paradise Valley (Phoenix)
  • Chicago OHare
  • China
  • Chengdu
  • Qingdao
  • Eastern Europe/Middle East
  • Moscow

InterContinental Chicago OHare
InterContinental Montelucia Spa and Resort
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Crowne Plaza Hotels Resorts (CP)
  • An upscale brand in major gateway cities, Crowne
    Plaza offers premium accommodation, designed for
    the discerning business and leisure traveler who
    appreciates simplified elegance.
  • 299 hotels globally
  • 118 new hotels in the pipeline
  • Offers Industry-first Sleep Program called Sleep
  • Continued focus on Groups Meetings The Place
    to Meet
  • 24-hour business center
  • Wireless high-speed Internet access in lobby

Our Guests Our Competitors
Crowne Plaza Hotels Resorts (CP)
  • Guests
  • Decidedly Upscale
  • 67 male/33 female
  • Average household income - 83,000
  • Average age - 34-55
  • Average length of stay is 2 nights
  • 70 professional/manager
  • Competitors
  • Marriott
  • Hilton
  • Sheraton
  • Doubletree
  • Radisson

Focus on meetings segment with the following
program elements
Crowne Plaza Hotels Resorts (CP)
2-Hour Response Guarantee Crowne Meetings
Director Daily Meeting Debrief
Sleep Advantage Program

Holistic Approach to a Better Nights Sleep for
all Guests
The Sleep Advantage
Enhanced Bedding Comfort Sleep Amenities Sleep
CD Quiet Zones Guaranteed Wake-Up Calls
Introduced a better bath experience a great
wake-up experience for our guests
  • Showerheads
  • Lightview Shower Curtains
  • Curved Shower Rods
  • 100 Cotton Towels
  • Re-Neu Botanicals Bath Amenities

San Diego Mission Valley, CA
Recent Openings
Opened May 2007 252 guestrooms and suites
15,000 s.f. of meeting space
Opened May 2007 417 guestrooms and suites Located
in the heart of Mission Valley 26,122 s.f. of
meeting space Top 25 MSA / Top 50 Landis Brings
the CP brand to one of the only Top 25 MSAs
without CP representation with over 400 rooms
Fullerton, CA
Opened January 2007 334 guestrooms and suites
17,750 s.f. of meeting space Located in the
heart of Business / Medical district
Opened February 2007 193 guestrooms and suites
Over 10,000 s.f. of meeting space Walking
distance to downtown entertainment
Houston North Greenspoint, TX
Charlotte, NC
Tysons Corner McLean, VA
Recent Openings
Converted from a Holiday Inn in September
2007 316 guestrooms 10,000 s.f. of meeting and
exhibit space with 5 Sales Meetings
professionals on site Top 25 MSA / 2 Landis
Market in the US Licensee B.F. Saul
Converted from a Holiday Inn in October 2007 192
guestrooms 5,000 s.f. of meeting space
Auburn Hills, MI
Opened June 2007 150 guestrooms 13,000 s.f. of
meeting space including a 5,000 s.f. Remington
Grand Ballroom 100 Smoke-free with Feng Shui
Opened April 2007 300 guestrooms and
suites 19,699 s.f. of meeting space
Columbus North, OH
Washington DC Rockville, MD
Recent Openings
  • Converted from a Holiday Inn Select in July 2007
  • 243 guestrooms 10K s.f. of meeting space
  • Big Save 11M PIP competes with Hilton across the
  • Converted from a Holiday Inn in Jan 2007
  • 227 guestrooms 6K sq ft meeting space
  • Leading Leisure vacation destination
  • Licensee Cooper Companies Pace Cooper

Fort Myers, FL
Little Rock, AR
  • Converted from an Embassy Suites in July 2007
  • 243 guestrooms
  • Top 25 MSA / Top 50 Landis
  • Converted from an Independent hotel in Sept 2007
  • 311 guestrooms 10K s.f. of meeting space
  • 54M renovation
  • Licensee MHI / Carlyle

Hollywood Beach, FL
Houston Suites, TX
2008 Goal 18 New Crowne Plaza Hotels
Key Targets include
  • New York, NY
  • Atlanta, GA Buckhead/Midtown/Downtown
  • Boston, MA Downtown
  • Chicago, IL Downtown
  • Las Vegas, NV
  • Miami Beach, FL
  • Orlando, FL Greater Disney Market
  • San Francisco, CA Downtown
  • Florida West Coast - Naples, Sarasota
  • Albuquerque, NM

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Hotel Indigo (IN)
  • A new innovative brand designed for the
    style-conscious traveler looking for the
    individual approach and facilities of a boutique
    hotel offering guests an upscale hotel experience
    at an affordable price.
  • 13 hotels currently open (USA, Canada Mexico)
  • 52 new hotels coming soon
  • Our hotels are located in urban, mid-town and
    suburban areas, close to businesses, restaurants
    and entertainment venues throughout America.
  • FREE wireless internet in the lobby and
    high-speed internet access in all guestrooms.

Hotel Indigo complements the IHG Portfolio
with an upscale rate position and distribution
favouring AB markets.
Hotel Indigo (IN)
  • Did you know?
  • Hotel Indigo inspires guests with a refreshing
    alternative to the dull beige business hotels
  • The guestrooms feature murals, hardwood floors,
    rugs, shower stalls and the public spaces will
    show changing displays of art.
  • The first Hotel Indigo opened in October 2004 in
    Atlanta GAs Midtown area and the second Hotel
    Indigo opened in April 2005 in Chicago, IL
  • The hotels restaurant and bar, The Golden Bean,
    offers seasonal, health-conscious food.
    Starbucks coffee is also available.

Hotel Indigo What is it?
Check IN Experience
Bringing the Outdoors IN
Hardwood floors IN lobby guest room
Public Space Seasonal Renewal
Storyline IN public areas
Branded IN lobby chairs
Hotel Indigo Brand Hallmarks
Bringing the Outdoors In
Hotel Indigo Brand Hallmarks
Guest Rooms with Plush Bedding Oversize Graphic
Hotel Indigo Brand Hallmarks
Spa-Inspired Showers
Continuous Renewal Seasonal Public Space

(every 36 months) Guest Rooms (every
48 months)
Hotel Indigo Brand Hallmarks
13 Open 21 Under Construction
Holiday Inn Hotels Resorts
Holiday Inn Hotels Resorts (HI)
  • A midscale full-service brand located in more
    than 70 countries the largest midscale hotel
    brand in the USA, UK and China.
  • 1,381 hotels open globally
  • 365 hotels in the pipeline
  • Current initiative to refresh brand identity and
    continue to shift consumer perceptions building
    new properties in the U.S. under a smaller,
    efficient full-servicing prototype design
  • Free high-speed Internet access (U.S., Canada
    participating hotels only)
  • Free USA Today (U.S. only)

Holiday Inn Hotels Resorts
  • Did you know?
  • Holiday Inn is the worlds most recognized and
    most stayed at hotel brand in the world!!
  • 1 Holiday Inn Hotel opens every day around the
  • Holiday Inn added, on a net and organic basis,
    19,000 rooms despite removing 25,000 rooms
    throughout the year as we continue to improve the
    quality of our estate with a specific focus on
    removing the lower quality Holiday Inn hotels in
    North America
  • Exciting hotel sponsorships
  • Holiday Inn is the official hotel for Major
    League Baseball
  • Holiday Inn is the official hotel for NASCAR

IHG announces worldwide brand relaunch of Holiday
There is no question that you either take charge
of change or change will take charge of
you Kemmons Wilson Founder of Holiday Inn, 1952
Holiday Inn - New Prototype
  • Did you know?
  • Holiday Inn has developed a new prototype for the
    Holiday Inn of the future.
  • 16 now open and 176 in the pipeline to open
  • Once open, prototypes will be 23 of all HIs in
  • In North American hotels, virtual concierge
    system, eHost offers guests 24-hour access to
    dining options, weather and airline info and much

New Logo
Old Signage
New Signage
Signature Arrival
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Staying innTune
Holiday Inn Express (HI)
  • A fresh, clean, uncomplicated hotel choice
    offering comfort, convenience and good value.
    Holiday Inn Express (or Express by Holiday Inn in
    Europe) is one of the fastest growing hotel
    brands in its segment.
  • 1,808 hotels open globally
  • 712 hotels in the pipeline
  • With an average of two hotels opening every week,
    Holiday Inn Express is one of the fastest growing
    brands in the industry.
  • New initiatives Bathroom / Bedding / Refreshed
    Breakfast bar

innTune with the market
  • Did you know?
  • Holiday Inn Express has won countless awards
  • (2006) Top Budget hotel for business travelers in
    2006 by Entrepreneur Magazine
  • Americas Greatest Brand in 2005 2006 by
    American Brands Council
  • Top Budget Hotel for business travelers in 2005
    by Entrepreneur Magazine
  • Offers FREE High Speed Internet Access and FREE
    local and 1-800 calls

innTune with our guests
  • What do we offer?
  • Simply Smart Guest Bedding Bathroom
  • Fresh,white triple-sheeted bedding
  • Stay Smart Showerhead by Kohler
  • Thick towels, custom amenities more

innTune with our guests
  • Express Start
  • Originally introduced in 2003
  • Consistent breakfast experience
  • Signature cinnamon roll
  • Branded 100 Arabica bean coffee

innTune with our guests
  • Express StartFree Breakfast Bar

innTune with our guests
  • The Big News
  • Hot Foods
  • Cheese Omelets
  • Scrambled Eggs
  • Sausage Bacon
  • Gravy Biscuits

innTune with our guests
  • Recently opened
  • Las Vegas-Nellis/ Las Vegas, NV
  • Calumet Park/Chicago, IL
  • Chicago OHare/Chicago, IL
  • Atlanta Airport-College Park/Atlanta, GA
  • Fairfax-Arlington Blvd./Washington, DC/VA/MD
  • Dallas/Stemmons FWY(I-35 E)/Dallas, TX
  • Dallas Lewisville/Dallas, TX
  • Allen Twin Creeks/Dallas, TX
  • Dallas-Addison/Dallas, TX
  • Houston West Energy Corridor/Houston, TX
  • Houston Memorial Park/Houston, TX
  • Redwood City Central/San Francisco/San Mateo,CA
  • Boston Marlboro/Boston, MA
  • St. Petersburg North (I-275)/Tampa-St.
    Petersburg, FL
  • Brooksville West/Tampa-St. Petersburg, FL

IHG Extended Stay Brands
About Our Brands
  • Upscale extended-stay segment
  • 112 hotels US, Canada, Mexico, Brazil
  • 157 hotels in development pipeline
  • Liverpool, England opened in June 08
  • Average Daily Rate 105
  • 75 male ages 25-54
  • Average length of stay 8 nights
  • Mid-scale extended-stay segment
  • 158 hotels US and Canada
  • 207 hotels in development pipeline
  • Expansion into Mexico in 08
  • Average Daily Rate 71
  • 80 male ages 25-54
  • Average length of stay - 14 nights

Stay occasions include Training Groups, Project
Managers, Consultants, Government, Relocation
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Candlewood Suites (YO)
  • Candlewood Suites' high-quality uncomplicated
    extended-stay hotel choice caters to mid-market
    business and leisure travelers looking for a good
  • 158 hotels currently open
  • Over 207 in the pipeline - there are more
    Candlewood Suite hotels in development than any
    other brand in this segment
  • All hotels now offer FREE high-speed Internet
  • Each guestroom offers full kitchen, 2 separate
    phone lines, free local calls, low-priced long
    distance calling, 24-hour convenience mart, free
    guest laundry facility, fitness room, and free
    CD/Video library

Hotel Amenities
  • Kick back in their recliner and relax or watch a
    movie from the video library
  • Complimentary High Speed Internet access
  • Free Guest Laundry
  • Fitness Facility
  • Meet new friends at the Gazebo Grill
  • Shop on the Honor System for meals, snacks and
    personal items at the Candlewood Cupboard

Candlewood Suites
  • New bedding initiative
  • System-wide guestroom refurbishment on-going
  • Upgraded Mattress Box Spring Sets
  • Duvet cover insert
  • Mattress Topper
  • Upgraded 250T Sheets
  • Three Upgraded Pillows
  • Triple Sheeting
  • Cotton Estate Blanket
  • Decorative Pillow
  • Upcoming Product Enhancements
  • Re-launch Cupboard Breakfast
  • Kitchen Upgrades

Candlewood Suites Recently Opened
Indianapolis, IN
Meridian, ID
Little Rock, AR
Candlewood Suites
  • Did you know?
  • Candlewood Suites will be the first mid-priced
    extended-stay hotel brand in NYC, NY
  • Candlewood Suites has been recognized by J.D.
    Power and Market Metrix Hospitality Index as the
    best in Hotel Guest satisfaction
  • In 2005 Candlewood launches the national
    Candlewood Cares program. This provides a free
    suite for the night to anyone forced out of their
    homes because of fire or severe weather damage
  • Candlewood Suites joined forces with Habitat for
    Humanity International to create opportunities
    for low-income families to own their own homes
    and made a commitment to build ten houses over
    the next three years in Atlanta, Charlotte,
    Chicago, Detroit, Houston, Richmond, Wichita, and
    in two locations in Mexico and India.

Hotels in the Pipeline
New Locations in 08
  • Ft. Saskatchewan, AB
  • Alabaster, AL
  • Montgomery, AL
  • Tuscaloosa, AL
  • Fayetteville, AR
  • Ft. Smith, AR
  • Hot Springs, AR
  • Jonesboro, AR
  • Chandler, AZ
  • Nogales, AZ
  • Tucson, AZ
  • Bakersfield, CA
  • Buena Park, CA
  • El Centro, CA
  • Escondido, CA
  • Hawthorne East, CA
  • Lemoore, CA
  • Marina, CA
  • Murrieta, CA
  • Ontario, CA
  • Palm Desert, CA
  • Palmdale, CA
  • Marina, CA
  • Murrieta, CA
  • Ontario, CA
  • Palm Desert, CA
  • Palmdale, CA
  • Rancho Cordova, CA
  • Santa Maria, CA
  • Tulare, CA
  • Turlock, CA
  • West Covina, CA
  • Craig, CO
  • Ft. Collins, CO
  • Loveland, CO
  • Parachute, CO
  • Rifle, CO
  • Brandon/Tampa, FL
  • Destin/Miramar Beach, FL
  • Ft. Myers I-75, FL
  • Ft. Pierce Turnpike, FL
  • Gainesville, FL
  • Jacksonville, FL
  • Melbourne, FL
  • Ocala, FL
  • Orlando, FL (2)
  • Tallahassee, FL
  • Tampa, FL
  • Athens, GA
  • Atlanta, GA
  • Athens, GA
  • Columbus, GA
  • Macon, GA

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Staybridge Suites (YZ)
  • Staybridge Suites is an all-suite hotel brand for
    extended-stay guests looking for a
    residential-style hotel for business, relocation
    or leisure.
  • 112 hotels (USA, Canada Brazil)
  • 157 hotels in the development pipeline
  • All hotels now offer FREE high-speed Internet
    access and are wireless in all suites public
    areas within the hotel
  • Complimentary Breakfast Buffet Evening
  • Complimentary Guest Laundry Facility Fitness

Staybridge Suites Brand Update
  • Did you know?
  • Staybridge Suites reached its 100th hotel opening
    faster than any other brand in the upscale
    extended-stay market.
  • Won Best Extended Stay Hotel by Market Metrix
  • The first Staybridge Suites opened in Alpharetta,
    Georgia, US
  • Staybridge Suites latest all-suite hotels are in
    Lake Forest, California Houston, Texas and
    Parsippany, New Jersey.
  • Staybridge Suites also has a hotel in the UK.
    The new-build Staybridge Suites, Brentford,
    London and Staybridge Suites, South Bank, London
    opened in late 2007

Spacious Suites Combine the Features of Both Home
and Hotel
Full Kitchens in Every Suite
  • Three spacious suite types
  • Studio
  • One Bedroom
  • 2-Bedroom/2-Bath

Our Product Is Perfect For The Upscale
Extended-Stay Traveler
  • The Great Room provides a comfortable area for
    relaxing and socializing
  • Complimentary hot breakfast buffet
  • Weekday evening hospitality reception

The Great Room
Great Places For Guests To Relax And Stretch Out
  • Guest Library with books and games to borrow
  • Introducing Just Like Home Theatre concept
  • Business Center and free wireless access
    throughout the entire hotel

Recreational Facilities Are Complimentary And
Great Extensions Of The Guests Suite
  • Swimming Pool
  • Sport Court
  • BBQ Pavilion
  • Fitness Center
  • Free Laundry Facilities

BridgeMart Is A Convenience To Our Guests
  • Whether its a meal or a midnight snack, guests
    find what they need in the on-site convenience
    store, open around the clock for the convenience
    of our guests

Hotels in the Pipeline
New Locations in 08
  • Montgomery, AL
  • Fayetteville, AR
  • Hot Springs, AR
  • Glendale, AZ
  • Tucson, AZ
  • Ontario, CA
  • Palmdale, CA
  • Rocklin, CA
  • Denver, CO
  • Ft. Collins, CO
  • Jacksonville, FL
  • Augusta, GA
  • Rockford, IL
  • Ft. Wayne, IN
  • Indianapolis-DT, IN
  • Overland Park, KS
  • Baton Rouge, LA
  • Jacksonville, FL
  • West Monroe, LA
  • Baltimore, MD
  • Novi, MI
  • Missoula, MT
  • Durham, NC
  • Albuquerque, NM
  • Rochester, NY
  • Maumee, OH
  • Stow, OH
  • Guelph, ON
  • Oakville, ON
  • Collierville, TN
  • Austin, TX
  • Irving, TX
  • McAllen, TX
  • San Antonio, TX
  • Webster, TX
  • West Valley City, UT
  • Milwaukee, WI

Our loyalty program
Priority Club Rewards
  • Priority Club is the largest reward program in
    the industry, offering our members a variety of
    privileges and rewards
  • Was voted Best Hotel Rewards Program by the
    readers of Global Traveler magazine for the THIRD
  • We have the only hotel rewards program that gives
    members the freedom to redeem various ways
    including through our Any Hotel, Anywhere card
  • Priority Club Meeting Rewards
  • Celebrating 25th Anniversary of program

The Best program .
Program of the Year Americas
2005, 2006
Best Hotel Rewards Pgm in the World
2005, 2006, 2007
Best Hotel Rewards Program US 2007
Priority Club Rewards is More Compelling Than
Competitor Programs
Priority Club Rewards
  • Redeeming points
  • Each Priority Club member has the opportunity to
    redeem their points for
  • Free hotel nights which can be booked online (
    there are no black-out dates)
  • Merchandise - Consumer products from our online
  • Personal Shopper Contact the Personal Shopper
    for a specific item and they will advise how many
    points it will be to redeem the item which they
    will purchase on your behalf and ship to you.
  • Any Hotel, Anywhere Card an industry first as
    well as well as an unparalleled level of freedom
    this card allows our PCR member to redeem their
    points and use them at any other hotel worldwide
    even at a competitors brand.

Additional information
  • GDS HelpDesk
  • 1-800-635-7001
  • Priority Club Service Center
  • 1-888-211-9874
  • 1-800 MEETINGS
  • 1-800-633-8464
  • Commission Questions
  • Electronic Commission Services (ECS)
  • 1-800-238-0270

Working better togetherin 2008!
  • THANK YOU! Questions?
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