YouTube: Broadcast Yourself

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YouTube Broadcast Yourself

• A Group Two Production

By Dan Calamai Chris Murphy
Fred Ludd Dave Gibson
YouTube Google Video
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History of YouTube

• Founded in February 2005 and officially launched
  in December 2005
• Consumer media company for the sharing,
  commenting, and viewing of original videos
  worldwide
• Committed to providing the best consumer
  experience to watch, upload and share videos
• Purchased by Google October 9, 2006
• YouTube still operates independently

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With YouTube, people can

• Upload, tag and share videos worldwide
• Browse millions of original videos uploaded by
  community members
• Find, join and create video groups to connect
  with people who have similar interests
• Customize the experience by subscribing to member
  videos, saving favorites, and creating playlists
• Integrate YouTube videos on websites using video
  embeds or APIs
• Make videos public or privateusers can elect to
  broadcast their videos publicly or share them
  privately with friends and family upon upload

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Features

• Video Embedding
• MySpace
• Blogs
• Other online sites
• Public or Private Videos
• Choose who you want to see your videos
• Subscriptions
• Select a favorite user and keep track of their
  newest uploads

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Online Advertising

• Online market steadily rising
• Consumers spending more time on Web
• Shopping, Networking, Etc.
• Companies shifting budget away from TV
  advertising and towards online video market
• More opportunities for video sharing and
  advertising sites

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Video Sharing

• Business and Personal usage
• Business
• Promote products
• Advertise services
• Personal
• Share videos with friends and family
• Promote yourself
• Find products and services

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Demographics

• Users 18-49 years old
• Wide demographic
• There is something for everyone
• Over 70,000 video uploads daily
• More than 100 million video streams a day
• 60 of all videos watched online are viewed
  through YouTube

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Competition

• Major Competitors
• MSN Video
• Google Video
• Yahoo
• MySpace
• YouTube has had the greatest overall rise in
  popularity between January and August of 2006

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YouTube vs. Google Video

• Uploading
• Free with YouTube profile
• Advertisements
• Banner Ads
• Access
• Categories and Tags
• Videos are easily accessible
• Appearance
• Viewing page appears more visually stimulating

• Uploading
• Free with Google account
• Advertisements
• No ads
• Access
• Categories and Tags
• Videos are easily accessible
• Appearance
• Viewing page is a bit outdated and very plain

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Major Differences

• More advertising on YouTubes page
• Banner Ads
• Other videos
• Less clicking with YouTube
• Comments listed on the same page
• Related videos appear in a sidebar
• YouTube has a more modern appearance
• YouTube has a larger customer base

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How Useful Is YouTube?

• Advertising and Promotion
• Maximum exposure to various audiences
• Cost effective
• Usage is free
• Communication and Networking
• Share videos with friends and coworkers
• Interact with users worldwide
• Entertainment
• Some videos are just for laughs

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Getting Started

• Use any media device that can capture digital
  movies (No more than 10 minutes)
• Camcorder, Digital Camera, Cell Phone
• Copy the video onto a computer
• Edit and save as a video file supported by
  YouTube (.AVI, .MOV, .MPG)
• Signup for a free membership and create a profile
• Begin uploading videos and creating tags for easy
  access