ENERGY STAR Commercial Products U.S. Opportunities and Status

1
ENERGY STARCommercial ProductsU.S.
Opportunities and Status

• Canadian ENERGY STAR Participants Meeting
• May 4, 2006
• Kate Lewis, U.S. EPA

2
(No Transcript)
3
Commercial Foodservice (CFS) Product Sales ES
From NAFEM Size and Shape of the Industry
(2003). Sales and unit shipments are in
thousands ENERGY STAR Units Shipment Data
Report, October 2005
4
Targeted Programs CFS

• CFS Goal Demonstrate viability of CFS platform
• Facilitate communication between industry/Energy
  Efficiency Program Sponsors (EEPS)
• Integrate ENERGY STAR messaging into EEPS
  programs
• Develop and demonstrate CFS whole-kitchen
  concept

5
(No Transcript)
6
CFS Objective

• Transform the market for energy efficient
  commercial kitchen products by helping EEPS
  develop effective programs that promote (1) a
  bundle of ENERGY STAR qualified commercial
  kitchen equipment and (2) water-saving and
  product operating practices/recommendations for
  restaurants

7
CFS FY 06 Strategies

• Establish ES credibility with and value for
  utilities
• Help make their existing commercial food service
  equipment programs as successful as possible
• Refine equipment package, usage recommendations,
  and logic/savings model with utilities
• CEE commercial kitchens committee
• Demonstrate program support and buy-in from
  equipment manufacturers
• ES CFS partner outreach

8
CFS FY 06 Strategies

• Demonstrate market adoption through pilot
  implementation of the kitchen package with one
  restaurant chain (independent, small/regional, or
  national)
• Will likely involve ES Buildings and ES Small
  Business
• Document best practices and lessons learned and
  share those cross-industry
• Continue to research other non-restaurant
  commercial kitchen opptys. for installation of
  specific qualified products or bundle/suite
• Schools and hospitality sectors
• Follow the utility rebate funds, direct install
  programs and sector-focused outreach

9
CFS FY 06 Goals

• Early FY 07 (fall 2006) 2-6 EEPS
  partners/utilities are actively promoting ENERGY
  STAR qualified CFS equipment to their customers
• Via equipment-focused rebates/incentives
• Later FY 07 (spring 2007) 1-3 EEPS
  partners/utilities are actively promoting an
  efficient commercial kitchen via ES approach
  (the advanced kitchen package) to their customers
  
• Primarily restaurants, but also could include
  schools or large institutional accounts
• Via new construction or commercial
  rebates/incentives.

10
New Specification Prospects

• Battery Charging Systems
• Complement to EPSs
• Seeking CEC adoption
• Commercial dishwashers
• Research ongoing on water and energy
• 1st draft target May 06
• Ice Makers
• Research on water/energy tradeoff
• Final document Nov 05

Product addressed in EPAct 2005
11
Revised Specifications 2006

• Imaging Equipment values for products tested
  using TEC and OM approaches, includes power
  supply requirement, excludes grandfathering.
• Milestones
• Test data due (November 1, 2005)
• Distributed second draft specification (December
  2005)
• Released final specification (April 2006)
• Effective date (March 2007)
• Industry Concerns/Issues
• Integrated digital front-ends
• Allowances for networked equipment
• Duplex requirements
• Functional adder
• Remanufactured components
• Recovery time

12
Revised Specifications 2006 Priorities

• Vending retrofits

13
EPS -- Where Are We?

• Launched specification in January 2005
• Have recruited 5 end use product manufacturers
  (EUPMs)
• Have approached 40 to 50 EUPMs overall
• Developed graphic for use on packaging (Samsung
  will be first to use 2 cell phones in Nov. 05)
• Identified target products for manufacturer
  recruitment (portable electronics products)
• Begun general media raise awareness and recruit
  Partners
• Recruited 18 EPS makers (including 6 of the top 7
  makers), representing over 50 of the market,
  have become ENERGY STAR Partners and supply
  qualified EPSs. Therefore, active recruitment of
  EPS makers not a major focus.

14
Initial Focus on High End Portable Devices
15
EPS -- What Weve Learned

• Recruiting new partners can be slow
  (unfamiliarity with ES, legal issues, of
  contacts)
• Partner requirements add some obstacles
• Label
• Presence of English text (HP)
• Label overload (brought by several partners)
• Acceptability of graphic (Apple)
• Efficiency levels
• 230V requirements excluding many products
• Some manufacturers may not be worth recruiting
  (Nokia example already have efficient EPSs,
  wont use graphic, legal concerns)
• Need case studies and more partners for more
  effective PR outreach
• EUPM Recruitment will drive success not EPS
  manufacturers

16
Overall Strategy and Activities

• Current and Near term
• Directly recruit EUPMs using first to market
  category tactics
• Develop somewhat flexible solutions for use of
  graphic and alternatives
• Develop case studies highlighting success, use of
  graphic, and benefits to partner
• Media outreach
• Mid term
• Work closely with participating EUPMs to build
  number of products and to label them
• Begin creating customer preference for products
  with ENERGY STAR EPSs through PR
• Design of recognition and publicity elements
• Redesign Website to a recruitment tool
• Recruit direct retailer of EPSs (e.g. Targus)
• Long term (Expand Market)
• Begin working with retailers
• Integrate into FEMP specification