Caff Creativo

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Caffé Creativo

• Objectives
• Discuss business plan
• Obtain a loan

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Maggie VerBrugge Owner
X
Business Plan for Caffé Creatvio 138 Spring
Rd. Seattle, WA 53018
Drink something creative
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Mission Statement

• We strive for quality coffee and bakery items at
  affordable prices. With a comfortable, inviting
  atmosphere, customers will cozy up to a warm
  fire. Customer service will be our main
  purgative in making each guest leave with a smile
  and a happy tummy.

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Introduction

• Coffee House located in Seattle, WA
• A place for gourmet coffee/specialty drinks and
  friends
• Book clubs
• Open mic-nights
• Artist Showcases

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About the Owner

• Maggie VerBrugge
• Persistent, creative, responsible, independent,
  restless, and demanding, and flexible
• Past Work experience
• Mills Fleet Farm- customer service, cashier, and
  stocker
• One Hour Martinizing- store clerk
• Educational training
• Journalism Accounting
• Personal Finance Entrepreneurship
• Economics Software Applications

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Trading Analysis

• Psychographics
• social and outgoing people
• interests consist of news, books, art, music,
  and meeting new people
• relaxed, peaceful atmosphere

• Geographics
• Seattle, King County, Washington
• 2,216 sq. miles
• 817 people per sq. mile

• Buying Characteristics
• need something to wake up in the morning
• After a long day of work
• A social gathering

• Demographics
• population app. 517,000 people
• 258,499 households
• median income 45,736

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Proposed Organization
Owner

• Sole Proprietorship
• STEPS
• Market research
• Choose location
• Get license and permits
• Forms of promotion
• Hire employees
• Purchase equipment, supplies, and inventory
• Remodel building
• Plan grand opening
• Open store

Day Manager (FT)
Night Manager (FT)
Server (PT)
Server (PT)
Server (PT)
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Product/Services

• Gift cards will be available
• Creators Club membership allowing customers
  to spend so much and be entered into drawing
• Business card drawing give away
• Handicap accessible building

• Specialty Drinks- main interest
• A variety of Hot and cold coffees
• Italian Sodas
• Teas
• Bakery and Desserts
• Cakes and pies
• Biscotti
• Scones
• Cinnamon rolls
• Specialty breads/
• muffins (of the week)

• Products for purchase
• Coffee beans and grounds
• Coffee mugs and cups
• Coffee machines and espresso makers

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Pricing Plans

• Cost based and competition based
• Odd pricing for appearance of inexpensive prices
• 300 cost mark up
• Middle to upper income households not status
  conscious
• Competitors- have been around longer, so lower
  prices will draw customers to try something new

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Personal Promotion

• Employees will offer new specialty drinks before
  customers place order
• Item of the week as it fits
• Buttons to promote up coming events held at
  coffee house
• Hand out buttons/magnets to customers reminder
  of event!

Grand Opening!
February 8-15
Travel the world... with Caffe Creativo
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Non-Personal Promotion

• Business cards- handed out ahead of grand
  opening, on display by cash register for pick up
• Newspaper Ad- announcing grand opening and
  location of store about 1 mo. ahead of time
• Magazine Ad- customer check list, location of
  business, and picture of interior in a local
  magazine
• Menu Brochure- business name, drinks, bakery,
  and prices, on display at entrance
• Coupon- announcing Buy 1 drink get a dessert
  free and Buy 1 get one free for example, in
  newspapers and newsletters a week before date
• Creators Club Card- Buy 9 drinks get 10th free.
  After full, put into drawing to win prizes!

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Place

• Exterior
• Dark brown/red bricks
• 2 large bay windows
• Striped burgundy and black canopy (windows/door)
• Old wooden door w/ brass handle
• Sign above door
• Grass, flowers, and trees passed the sidewalk
• Small shrubs on either side of door in planters

• Interior
• Slight incline up to main room w/ wooden
  railings
• Open room- right w/ couches, chairs, table, and
  stage
• Straight back- counter
• Left- book shelves, chairs, tables, fireplace
• Large sliding glass doors
• Big terrace w/ rod iron railings around
  perimeter
• Window for orders from outside.

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Projected One Year Income Statement
Revenue Drink Sales (10 customers x 3 x 16
hours x 175 days) 84,000 Dessert
Sales (10 customers x 2 x 16 hours x 175 days)
56,000 Merchandise Sales (10 customers
x 10 x 16 hours x 175 days) 280,000 Book
Club Sales (25 x 100 people)
1250 Total Sale
421,250 Cost of Goods Sold (with 300
markup) 140,416   Gross Margin
280,834
Total Expenses 257,791   Net
Income before Taxes 23,043  
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Projected Three Year Plan
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Personal Capital

• Initial investment of 50,000
• From stocks, savings, and personal investments
• Co-signer on loan
• Low salary- increase as business grows
• Reinvest or pay off loans as company grows

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External Capital Needed

• 300,000 loan
• Over 20 years at 6 interest rate
• Aid in start up costs for business opening
• Pay employees for first 6 months
• Further invest into Caffé Creativo

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Repayment Plan

• Paid off in 20 years
• 2,149.29 payment per month
• 25,791.48 per year
• Profit made in coffee house will go to payment on
  loan or further growth of Caffé Creativo.

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Conclusion

• Who Maggie VerBrugge, Entrepreneur
• What Caffé Creativo
• Where Seattle, WA
• When Projected Grand opening February 8
• Why Dream, Goal orientated, market for new
  coffee house