THE DEVELOPMENT OF A BEE SCORECARD FOR THE TOURISM INDUSTRY

1
THE DEVELOPMENT OF A BEE SCORECARD FOR THE
TOURISM INDUSTRY
2
CONTENTS

• The Transformation Process in the Tourism
  Industry thus far
• Governments BEE Strategy The Broad Based
  Approach
• The Development of the Tourism BEE Scorecard

3
THE TRANSFORMATION PROCESS IN THE TOURISM
INDUSTRY

• Tourism White Paper (1996)
• Tourism Industry Charter
• Launched and signed in June 2001
• Committed industry to an annual review
• Annual Review 2002/2003
• Industry willing and committed to contributing
  and actively involved in the review process
• Confusion with respect to implementation
• Need for quantitative measurement tool
• 2004 Annual Review postponed to test draft
  scorecard
• Broad Based Black Economic Empowerment

4
CONTENTS

• The Transformation Process in the Tourism
  Industry thus far
• Governments BEE Strategy The Broad Based
  Approach
• The Development of the Tourism BEE Scorecard

5
BROAD BASED BLACK ECONOMIC EMPOWERMENT

• an integrated and coherent socio-economic
  process that directly contributes to the economic
  transformation of South Africa and brings about
  significant increases in the number of black
  people that manage, own and control the countrys
  economy, as well as significant decreases in
  income inequalities
• a generic term which refers to Africans
  coloreds and Indians

6
BROAD BASED BLACK ECONOMIC EMPOWERMENT
Broad-based Beneficiaries Base
Narrow-based Beneficiary Base
Equitable Economic Opportunities
Ownership And Management
Excluded Beneficiaries Of Narrow-Based BEE
The Opportunity Barrier
Affirmative Procurement
Enterprise Development
The Business Barrier
Skills Development
The Skills Barrier
Employment Equity/Job creation
Corporate Social Investment
The Poverty Barrier
7
7 PILLARS OF BROAD BASED BEE
Direct Empowerment
Ownership
Direct participation in Economic Activities (Share
holders and Management)
Management
Human Resources Development
Development of Human Capital (Current and
prospective employees)
Employment Equity
Skills Development
Preferential Procurement
Development and Investment in Affirmable
Enterprises (Suppliers and communities)
Indirect Empowerment
Enterprise Development
Social Development
8
CONTENTS

• The Transformation Process in the Tourism
  Industry thus far
• Governments BEE Strategy The Broad Based
  Approach
• The Development of the Tourism BEE Scorecard

9
PHASE 1 PROJECT INITIATION (13/07-21/08)

• Steering Committee Membership
• Mr Tim Modise, (Chairperson)
• Mr Clifford Ross, CEO, City Lodge Hotels
• Mr Faiz Noordien, Deputy Chair, SATSA
• Mr Thabiso Tlelai, Chief Executive Officer, The
  Don Group
• Ms Vanya Lessing, Chief Executive Officer, ASATA
• Mr Wayne Duvenage, General Manager, SAVRALA
• Mr Kananelo Makhetha, Managing Director, Connex
  Travel
• Dr Danisa Baloyi, Executive Director, NBBC
• Mr Oyama Mabandla, Acting Chief Executive
  Officer, SAA
• Mr Jabu Mabuza, Chief Executive Officer, Tsogo
  Sun
• Mr Percy Mkhosi, Tourism specialist at ABSA
• Mr Vusi Khanyile, Chairman, Thebe Investment
  Corporation
• Ms Anitha Soni, ASA Tourism Services
• Mr Frank Kilbourn, Director Bright Equity
• Mr Cass Coovadia, Banking Council of South Africa
• Dr Tanya Abrahamse, Executive Director, TBCSA
• Dr Patrick Matlou, Deputy Director General, DEAT

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PHASE 2INITIAL SUB-SECTOR SCORECARD
DEVELOPMENT(26/08-01/10)

• Accommodation
• Hotels
• Resort Properties and Timeshare
• Bed and Breakfasts
• Guesthouses
• Game Lodges
• Backpackers and Hostels

Relevant Associations FEDHASA, NAA, BABASA,
GHASA Steering Committee Representative/s Jabu
Mabuza, Clifford Ross, Thabiso Tlelai, Tanya
Abrahamse

• Hospitality and Related Services
• Restaurants Caterers not attached to hotels
• Knowledge groups
• Conference event venues not attached to hotels
• Business tourism organisors
• Attractions

Relevant Associations SAACI, MICE CLUB, EXSA,
FEDHASA, Chefs Association Steering Committee
Representative/s Dr Patrick Matlou, Anitha
Soni, Percy Mkosi, Vusi Khanyile, Dr Danisa Baloyi

• Travel Distribution Systems
• Tour wholesalers
•  Tour operators
• Travel agents
• Tourist guides
• Car Hire
• Coach operators (e.g Hylton Ross etc.)

Relevant Associations SAVRALA, SATSA, COASA,
ASATA, SATOA Steering Committee
Representative/s Wayne Duvenhage, Vanya Lessing,
Kananelo Maketha, Faiz Noordien, Oyama Mabandla
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PHASE 3 CONSULTATION ON INITIAL SCORECARD

• ROAD SHOWS
• Gauteng - 5th October
• Free State - 6th October
• Mpumalanga - 7th October
• Eastern Cape- 8th October
• North West-11th October
• Northern Cape-12th October
• Western Cape 15th October
• KZN-18th October
• Limpopo-19th October

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Phase 4 Consolidation of inputs
(20/10-05/11)Phase 5 Finalization of the
scorecard and submission to the minister
(05/11-31/12)
13
KEY LESSONS

• Scorecard negotiations require participation and
  collaboration of all economic stakeholders.
  Importance of BEE stakeholders and negotiation
  partners to participate in process. Non-inclusion
  of key stakeholders can result in potential
  delays and backlash against the set targets
• Scorecard negotiations can be held back due to
  deadlocks and disagreements
• Scorecard dictates the extent and pace of
  implementation

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THANK YOU
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OPPORTUNITIES FOR INPUT 1st November 2004

• Road Shows
• Gauteng - 5th October
• Free State - 6th October
• Mpumalanga - 7th October
• Eastern Cape- 8th October
• North West-11th October
• Northern Cape-12th October
• Western Cape 15th October
• KZN-18th October
• Limpopo-19th October
• Website www.deat.gov.za or www.tbcsa.org.za/bee
• Call Centre 0800 20 36 22
• Email bee_at_tbcsa.org.za
• Fax [phone]
• Tourism Associations