IEEESA Corporate Advisory Group Report

1
IEEE-SACorporate Advisory GroupReport

• Chuck Adams, CAG Chair
• IEEE-SA Standards Board Meeting
• December 2007

2
CAG Goals 2007

• Protect the integrity of the IEEE process
• Focus on international recognition and outreach
• Explore new business opportunities

3
Process Integrity

• Approved IEEE-SA Corporate Program Strategy
• Gave strategic direction to program and process
• See next slides for updates on strategy points
• Approved entity Study Group guidelines
• Sent to ProCom to see whether a merged document
  covering the individual process as well should be
  created
• Examined role as Sponsor
• Will create CAG Operations Manual to address
• Removed requirement for corporate working group
  chairs to maintain individual IEEE membership
• New Standards Conduct Committee will examine any
  ethical challenges
• Specified that one person may serve as the entity
  member representative for only one entity

4
Corporate Program StrategyPrinciple 1

• Build on the established high technical quality
  of IEEE standards
• Successes
• Growth in established areas
• Design automation and battery standards
• Expansion into new areas
• Cognitive radio and BPL
• Strengthening relationship with IEEE-SA Standards
  Board
• Need to continue growth in relationship
• What needs to be done
• Strengthen relationship with IEEE Societies
• Continue to increase comfort with corporate
  process
• Outreach to new areas for IEEE
• Champion approach to pursue new targeted areas
• Research on value of brand specifically in
  relation to corporate standards (scheduled for
  2008)

5
Corporate Program StrategyPrinciple 2

• Expand into additional areas of the full
  standards life cycle
• Successes
• Increased visibility and awareness of standards
  life-cycle opportunities at BOG
• Dedication of staff support full-time
• Continued strong relationship with IEEE-ISTO
• What needs to be done
• Defined work plan to promote certification and
  branding for IEEE standards
• Support BOGs business development and new
  initiatives activities

6
Corporate Program StrategyPrinciple 3

• Integrate company participation from all
  geographies of the world
• Successes
• P1900.4 (Cognitive radio)meetings in Europe,
  multinational participation
• P1901 (BPL)chair from Europe, multinational
  participation
• Huawei
• Participation on CAG
• New project
• What needs to be done
• Multiyear plan of international outreach
• Increase in potential corporate/CAG company
  participants worldwide
• Support BOGs international strategy activities

7
Outreach

• Paris meeting
• Hosted by France Telecom
• Other guest companies attended Renault, Qualcomm
• Resulted in France Telecom candidate forwarded
  and elected to CAG for 2008-2009
• Outreach in Italy and Germany
• Telecom Italia
• BMW
• Siemens
• Tunisia meeting
• Global Standards and Developing
  EconomiesBroadband Access and Infrastructure
  seminar under sponsorship of Tunisian Ministry of
  Communication Technologies
• Visits with US Ambassador to Tunisia and to
  Tunisian Technology Park
• Potential IEEE Tunisia section

8
Japan 2008

• Seminar planned for one full day, 14 May (Wed),
  930 a.m.-600 p.m.
• Hosted by Sony Corporation
• Proposed schedule to date
• Welcome K. Kimura (Senior Sony Executive)
• Japanese government/ministry presentations MIC
  and MITI
• IEEE-SA and global standards
• Corporate/entity standards process
• Topics for the afternoon will be technical,
  covering 4 areas of Corporate Program activities
• Proposed areas to be covered
• Battery standards
• Design automation
• Broadband over power lines
• Cognitive radio
• Carrier Ethernet/WiMax?
• Exploring potential outreach visits during week

9
New Business Opportunities

• Marketability ad hoc
• Explored options with IEEE P1625
• Supported research leading to BOG proposals
• Ad hoc dissolved at this meeting

10
Corporate Program Funding Ad Hoc

• Ad hoc created in May to examine corporate
  program funding
• Changes and updates to EPP fee was primary focus
• Proposal to require corporate membership endorsed
  in principle by CAG in August
• In August, CAG asked ad hoc to include basic
  services in general fees
• Calculations shown to CAG at this meeting
• Complexity of fee grid led to reconsideration of
  direction
• Ad hoc now asked to come up with one fee for all
  program costs
• Will examine in 2008
• Final proposals will be brought to BOG for
  approval

11
Corporate Membership

• Currently 75 IEEE-SA corporate members
• Steady-state membership
• Memberships initiated/terminated primarily due to
  standards project involvement
• Other factors include mergers and acquisitions

12
Entity Projects

• Six approved standards
• Eleven approved projects
• Focal points of activity
• Batteries
• Design Automation
• Broadband over Power Lines

13
Entity Projects

• Eleven entity projects
• CAG
• IEEE P1694 (ESDM) (PAR 6/06)
• Joint CAG-Computer/Design Automation
• IEEE P1685 (Spirit) (revised PAR 9/06)
• IEEE P1800 (Verilog) (PAR 7/06)
• IEEE P1801 (UPF) (PAR 5/07)
• Joint CAG-Computer/Test Technology
• IEEE P1149.7 (cJTAG) (PAR 3/06)
• Computer/Test technology
• IEEE P1450.6.1 (OCI) (PAR 2/07)
• Communications Society
• IEEE P1901 (BPL) (PAR 6/05)
• IEEE P1902.1 (RuBee) (PAR 6/06)
• Joint ComSoc/Electromagnetic Compatibility
  Society
• IEEE P1900.4 (PAR 12/06)
• Power Engineering/Stationary Batteries
• IEEE P1625 (Laptop Batteries) (PAR 11/06)
• IEEE P1825 (Camera Batteries) (PAR 9/06)

14
Approved Entity Standards

• Six approved standards
• IEEE Std 1625-2004
• IEEE Standard for Rechargeable Batteries for
  Portable Computing
• IEEE Std 1666-2005
• IEEE Standard SystemC(R) Language Reference
  Manual
• IEEE Std 1667-2006
• IEEE Standard Protocol for Authentication in Host
  Attachments of Transient Storage Devices
• IEEE Std 1725-2006
• IEEE Standard for Rechargeable Batteries for
  Cellular Telephones
• IEEE Std 1800-2005
• Standard for SystemVerilog Unified Hardware
  Design, Specification and Verification Language
• IEEE Std 1850-2005
• IEEE Standard for Property Specification Language
  (PSL)

15
CAG/ComSoc Study Group

• Next Generation Network Overlay Systems
• Study group co-sponsored by CAG and ComSoc
• Championed by Huawei in China
• Activity continuing with extension of study group
  through May

16
Departing CAG members

• Rob Fish formerly of Panasonic, now with
  NETovations Group, LLC
• Chuck Powers Motorola, Inc.

17
CAG calendar 2008

• 4-5 March
• Hosted by Microsoft in Washington state, US
• 13 May
• Outreach in Japan week of May 12-16
• CAG meeting hosted by Sony in Tokyo, Japan
• 21-22 August
• Hosted by Nortel in Ottawa, Ontario, Canada
• 4-5 December
• With BOG/SASB meeting cycle
• Teleconferences as needed