Internal Environmental Scan and SWOT Analysis

1
Internal Environmental Scan and SWOT Analysis
2
The Internal Environmental Scan

• Expertise of owners and workforce
• Company location
• Business advantages
• Barriers to successful operation
• Availability of funding
• Availability of cash
• Quality of equipment
• Your costs v. competitors costs

3
SWOT
Weaknesses
Strengths
Threats
Opportunities
4
Strengths

• Competitive advantage
• Area of expertise
• Fortunate financial situation
• Non-union in a typically union industry

5
Weaknesses

• Lack of an established name
• No previous experience
• No established relationship with vendors
• Limited advertising budget

6
Opportunities

• Breakthrough product or service
• Advantageous location
• Lower costs
• No local competitors

7
Threats

• Risks associated with the economy
• Risks associated with the world situation
• Risks associated with natural disasters
• Risk of a national competitor entering the market