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FACT SHEET 2007
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I SEE IT FIRST ON FTV
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INTRODUCTION
FTV A FASCINATING AND UNIQUE TV STATION

• FTV is the only 24/7 Fashion, beauty and style
  television station worldwide.
• FTV was founded 1997 and has become a must carry
  program in many parts of the world.
• FTV is present in 202 countries on 6
  continents.Confirmed reach 345 million
  households worldwide.
• Further activities
• Fashion Bars in Warsaw, Kiev, London, Bombay, New
  Delhi, Budapest, Sao Paolo, Buenos Aires, Paris,
  Tel Aviv und Bucharest. Planned in Beirut,
  Shanghai, Tallinn, Cape Town, Lagos
• F.LINES, INC. The F.DIAMOND cruise has a
  capacity of up to 1000 passengers, provides
  cabins 600 passengers extensive space for cars
  and exhibition area. F Lines will host various
  events.

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THE FTV VIEWERS
PREMIUM TARGET GROUPS

• men (67,5), women (373,5)?
• age 21-44 years (61) 45-54 (23) 55 (16)?
• education degree or equivalent (62) below
  degree (38)?
• well-off, technophile, globetrotters, trendy and
  ad aware
• early adopters, opinion leaders, models, fashion
  stars and fashion professionals

Fashion TV Structure
Women
33,5
67,5
Men
Source EMS 2006
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FTV IN PUBLIC

• FTV is the worlds most preferred channel in
• clubs, bars, restaurants and hotels
• fitness- and wellness clubs
• hair- and beauty salons
• fashion- and cosmetics boutiques
• airports
• stations
• city screens
• about 6,6 Million public places and hotspots!

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TECHNICAL REACH WORLDWIDE
TECHNICAL REACH (HOUSEHOLDS)?
Fashion TV is present in 202 countries on 6
continents with a confirmed reach of 345 million
households.
Total 345 Million
RUSSIA 12 MILLION
ASIA 113 MILLION
NORTH AMERICA 40 MILLION
EUROPE 116 MILLION
MIDEAST 8 MILLION
INDIA 35 MILLION
AFRICA 5 MILLION
AUSTRALIA NEW ZELAND 1,8 MILLION
CENTRAL SOUTH AMERICA 15 MILLION
source contracts with satellite-stations and EMS
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ADVERTISING MIX
FTV provides a unique mix of marketing tools with
integrated multi channel campaigns
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NEW MEDIA
FTV NEW MEDIA
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ON AIR - TECHNICAL REACH
Households in Mio
Geographical Regions
Satellite Feed
121
Western Europe (France, Germany, Spain etc.)
Central Eastern Europe (Poland, Hungary,
Ukraine, Romania, Albania etc.) Africa
HotBird 3Astra 2C (for Europe only)?
113 2
from East of Middle East to Indonesia Australia
New Zealand
AsiaSat 3
15 40
South America North America
IntelSat 907 Telstar5
35
India
Thaicom
approx. 6,6 Mio public places / hotspots
worldwide
source contracts with satellite-stations
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FTV CLIENTS
CLIENTS
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MISS FTV AWARD
THE GENERAL CONCEPT

• To celebrate FTVs success and fame, FTV
  organizes a world cruise with a luxury
  megayacht.
• The FTV world cruise takes you to the most famous
  ports in Europe,
• the Middle East and Asia where Michel Adam will
  be hosting FTV megayacht world cruise
  parties.
• The Miss FTV Award takes place at the F. DIAMOND.
  and exhibition area. F Lines will host various
  events.

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MISS FTV AWARD
THE AWARD

• FTV will search for the ultimate in beauty with
  reference to modelling, acting, singing and
  dancing.
• 30 finalists per week will go to f-Diamond and be
  in the weekly competition.
• 3 models per week will win usd 500.- 300.- 100.-
  and participate of the big final competition of
  MISS FTV Diamond Award to win 25.000.- 15.000 and
  10.000
• Special on line award 5.000.- will be voted by
  visitors of ftv.com

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MISS FTV AWARD
MEDIA EXPOSURE

• Miss FTV will be viewable LIVE through
• FTV Worldwide Reach 300 Mil. Homes
• FTV.com 1Mil. Unique users per month
• Jinagus Satelite TV 100 Mil.Homes all over China
• Hundreds of print titles around the world
• Hundreds of radio stations around the world

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MISS FTV AWARD
3 DIFFERENT SPONSORING PACKAGES

• 1. SILVER Sponsorship
• Name of the sponsor on all printed materials
• Name of the sponsor at the event on posters,
  projection, invitations etc.
• Name of the sponsor mentioned on the prepromotion
  spot of the event aired 30 times on Fashion TV at
  least during 1 month preceding the event
• Billboard of sponsor at the beginning and at the
  end of the clip reporting from the event on
• Fashion TV broadcast 10 times (total of 20
  billboards)?
• Mentioning of the sponsor in online coverage on
  FTV.com.
• Total cost 40 000
• 2. GOLD Sponsorship
• Mentioning of sponsors by hosts during the event
• Models will endorse the sponsored brand through
  visible usage during the event / event clip
• One representative of the sponsor company as a
  Member of the Jury
• Logo of the sponsor on the stage
• Total cost 60.000

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MISS FTV AWARD
3 DIFFERENT SPONSORING PACKAGES

• 3. DIAMOND Sponsorship
• Name of the sponsor on all printed materials
• Name of the sponsor at the event on posters,
  projection, invitations etc.
• Name of the sponsor mentioned on the prepromotion
  spot of the event aired 70 times
• on Fashion TV at least during 1 month preceding
  the event
• Banner and mentioning of the sponsor in coverage
  and title page of FTV.com
• Billboard of sponsor at the beginning and at the
  end of the clip reporting from the event on
  Fashion TV broadcast 50 times (total of 100
  billboards)?
• Mentioning of sponsors by hosts during the event.
• Models will endorse the sponsored brand through
  visible usage during the event / event clip
• One representative of the sponsor company as a
  Member of the Jury
• Logo of the sponsor on the stage
• Total cost 80.000

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F DIAMOND WORLD TOUR
THE GENERAL CONCEPT

• On the occasion of FTVs 10th anniversary, the
  president of FTV Michel Adam wants to celebrate
  with you.
• On his F-Diamond mega yacht, Michel Adam
  organises a world cruise to the most famous ports
  around the world taking on board Models, VIPS and
  hip members of the fashion community, organising
  FTV megayacht world cruise parties at every
  destination.
• So as a SPONSOR of the 10 YEAR ANNIVERSARY
  CRUISE
• YOUR BRAND WILL BE SEEN all over the world in all
  promotions of ftv cruises
• VIPs and media all over the world will be invited
  to attend the tour and will ENDORSE YOUR BRAND.
• FTV parties in local ports will EXPOSE YOUR BRAND
  TO THOUSANDS of guests in the concept at the
  tours 55 FASHION DESTINATIONS.
• Permanent daily promotions OF YOUR BRAND on FTV
  to to MILLIONS of viewers.

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F DIAMOND WORLD TOUR
SPONSORSHIP

• 2 month product sponsorship available for 250,000
  (non exclusive)?
• Sponsorship package includes
• on site branding
• banner on www.ftv.com
• 1 clip à 3 minutes aired 120 times within 60 days
  on Fashion TV globally including product
  placements- your product will be shown 3 times (à
  5sec) in each clip models consuming the product/
  using the brand.
• In addition FTV will include the branding
  provided by you for the F-Diamond throughout
  ongoing productions.
• Every Airing from the F-Diamond tour will include
  a endorsement the program on f diamond is
  brought to you by..
• In total FTV will comitt to 1000 Minutes of
  Airtime with your brand being present. Within the
  period of two months.
• Hence cost per spot is 250 EUR at a cost per 1000
  (presuming a rating of 0.01) of less then 3 cent
  (0,025 EUR )?
• For longer campaigns further discounts are
  available e.g. part barters

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CONTACT
Thank you for your interest in FTV We are
looking forward to provide you with more details
in person. Kindly contact us Max
Posch Yasmin Hirth fashiontv marketing F.TV
Programm GmbH Mobile [phone] E-mail
marketing_at_ftv.com