Hedonistics Travel Adventure

1
Hedonistics Travel Adventure

• Designed especially for Mr. Joseph Pirro

SMU Campus Station --- KPNI
2
It was the best of times, it was the worst
of times.

• Charles J. H. Dickens
• "A Tale of Two Cities"

3
Ambitions

• Great 10 years' history with currently 10,000
  trips a year
• Cost effective price of 645/person with discount
  sometimes
• Roughly 6.5 million revenue per year
• 45 of all travelers and 67 of travelers with
  online access used the internet to plan a trip in
  2002 (TIAA 2002)

4
Challenges-1

• An overview of US travel agency
• 143 billion in 1999 divided by 32,238
  agencies
• accordingly to Travel Weekly's 1999
  travel agency survey
• Result
• average revenue is 44.3 million and your
  revenue is only 14.7 compared to the average
  number

5
Challenges-2

• Your target demo is 18-22 young woman with
  freedom, but nationally average tourist is a
  married 48 years old with a household income of
  68,800.

6
Challenges-3

• Where are your competitors?
• www.universitybeachclub.com
• www.studenttravelamerica.com
• www.soycontento.com

7
Dont get scared or upset, I am here to help you !

• _ ? _

8
Radio suits you!

• Radio is intrusive
• Radio is cost effective

9
Most important of all

• Radio is well equipped to get travel agencies off
  ground. Each week, radio reaches 94.3 of those
  who used a travel agent 3-4 times in the past
  year, and 95.2 of those who are heavy business
  air travelers. ----- Radio marketing Guide and
  Fact Book for Advertisers

10
KPNI suits you more!!

• KPNI covers SMU campus and nearby park city area
• Campus Radio Station of SMU, we have high
  penetration on campus
• Frequency 640AM 98.3FM

11
Moreover

• Programs consists of various music and campus
  news.
• KPNI reaches 2,000 of 18-24 adults, which suits
  your target demo

12
What's geared for you by KPNI?
13
Strategies

• to popularize your internet domain www.gohta.com
• to emphasize your features such as the
  educational package
• to position you as an agency with higher quality
  package

14
Tactical Implementation-1

• Hyperlink on www.smudailycampus.com
  www.kpni.com
• Souvenirs such as ball pens with your domain name
  on newpaper racks
• Cost 500.00

15
Tactical Implementation-2

• Idea 1 Spanish tour to Cancun, Mexico
• Idea 2 Geology tour to Maya ruins

16
Tactical Implementation-3

• Six Weeks schedule on KPNI
• from January 13th to March 1st

17
Details
18
YOUR TOTAL INVESTMENT

• 600.00 per week for six weeks, which sums up to
  3600.00
• Promotion 500.00
• Total schedule and promotion 4100.00