The Youth Travel Accommodation

1
The Youth Travel Accommodation Industry A
Benchmark Study
Establishing crucial business metrics and trends
for the industry
Gomio Conference 2009 Dresden Germany
2
Profile of the Global Youth Travel Accommodation

• 2007 Research Profile of the Global Youth
  Travel
• Accommodation reveals how the global youth
  travel
• accommodation industry has become in recent
  years
• Large global market almost 1.7 million beds in
  youth travel accommodation establishments
  worldwide
• Valuable market Youth travellers spent almost
  US6.4 billion in 2005 on accommodation alone
• Growing market almost a third of hostels
  indicated expansion of capacity in 2005, almost
  half planned to do so in 2006
• Dynamic market volume growth, increased market
  segmentation and a growing role for new
  technologies
• Market with future total youth travel
  accommodation bed nights are forecast to grow
  from 289 million in 2005 to almost 500 million by
  2020

3
Youth Travel Accommodation - an important sector
of the global market
Youth Travel Accommodation supply 2006
Youth travel accommodation accounts for an
estimated 5 of the global accommodation market
4
The Youth Travel Accommodation Industry A
Benchmark Study

• First comprehensive global study of business
• operations in the youth travel accommodation
• (YTA) sector.
• Covers 510 YTA establishments in 42 countries
• A total of 50,000 bed spaces
• Data collected through an online survey and
  face-to-face interviews with YTA operators in
  May-July 2008.

5
Trends

• A dynamic market
• Rapid growth coupled with diversification
• No established definition of YTA
• Most businesses established in the past 10 years
• Study covers a wide range of hostel-style
• accommodation
• non-profit youth hostels
• private hostels
• international student residences
• youth-oriented BBs

6
Over two thirds of respondents were located in
Europe
7
The sample included both major chains and
individual operators
8
Rapid Market Growth in Recent Years / Year of
Opening - Europe
9
Youth Travel Accommodation Establishment Ownership
10
The Majority of YTA Operations have between 50
and 200 Beds
11
The Largest YTA Operations are found in Europe
and Australia
12
Ensuite Rooms are becoming more common
particularly in the larger establishment

13
Staffing levels increase with hostel size as does
the number of beds serviced per staff member
14
Salary
15
Type of Guest
16
Internet is the main information source used by
guests
17
Internet is also the predominant booking channel
18
The Main Cost Headings are Property and Staff
19
Cost Structure Commercial and Non-Profit
Operations
20
Revenue Sources
21
Revenue Sources by Type of Business
22
Occupancy by region
23
2006 2007 Increase in Bed nights Sold by Region
24
Trends Increase in Bed nights by Establishment
Size (Europe)
25
Increase in capacity in 2007
Increase in capacity in 2008
26
2009 Research

• 2009 survey will be a comprehensive quarterly
  survey on the Youth Travel Accommodation revenue
• The study will launch with a review of 2008
  revenue in order to provide a basis for
  comparison of 2009 revenue results
• Members and participants will receive quarterly,
  mid term and year end results

27
Interested in becoming a member?

• Give me your business card
• or take application form

For further details on the Benchmark Study email
STAY WYSE Association Manager Ms Ita Rahman at
i.rahman_at_staywyse.org STAY WYSE Keizersgracht
174 1016DW Amsterdam The Netherlands T 31 20
421 2800 F 31 20 421 2810 mailbox_at_staywyse.org