" The Rise of User-Generated Content in the Digital Age"

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DIGITAL MARKETING
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WHAT IS SEO?

• SEO stands for 'Search Engine Optimization',
  which is the process of getting traffic from
  free, organic, editorial, or natural search
  results in search engines. It aims to improve
  your website's position in search results pages
  (SERPs). Remember, the higher the website is
  listed, the more people will see it.

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TYPES OF SEO?

• There are 3 types of SEO -
• White hat SEO
• Black hat SEO
• Grey hat SEO

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EXPLANATION ON TYPES OF SEO

• WHITE HAT SEO - To under the guidelines of the
  search engine is called white hat SEO.
• BLACK HAT SEO - To against the guidelines of the
  search engine is called black hat SEO.
• GREY HAT SEO - Combination of both white and
  black hat SEO.

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WHAT IS SEM?

• Search Engine Marketing (SEM) is a digital
  marketing strategy that uses paid ads to increase
  a website's visibility in search engine results
  pages (SERPs)

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WHAT IS SMM?

• Social media marketing (SMM) is a digital
  marketing strategy that uses social media
  platforms to promote products or services, build
  a brand, and increase sales.

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TYPES OF WEB TRAFFIC?

• There are 5 types of web traffic-
• Organic Web Traffic
• Inorganic Web Traffic
• Direct Web Traffic
• Social Web Traffic
• Referal Web Traffic

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EXPLANATION ON TYPES OF WEB TRAFFIC

• Organic Web Traffic - SEO refer to website
  visitors from search engines who found your site
  manually without paid advertising.
• Inorganic Web Traffic -SEO refer to coming from
  paid sources like sponsers, ad, etc .
• Direct Web Traffic -Direct traffic in SEO refer
  to website visits where the source of the website
  can not be identified.

• Social Web Traffic -Social web traffic in SEO
  refer to visitors coming to your website from
  social media platforms like Facebook, Instagram,
  etc.
• Referal Web Traffic -SEO is visitors coming from
  other websites like just dial , Indiamart,
  Sulekha, etc.

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DIFFERENCE BETWEEN SEO AND SEM?
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WHAT IS AFFILIATE MARKETING?

• Affiliate marketing is a revenue-sharing
  marketing method in which an affiliate, such as a
  blogger or YouTuber, advertises a business's
  goods or services to help it meet its sales or
  marketing goals. In turn, affiliates earn a
  percentage of the sales or customer traffic made
  due to their marketing efforts.

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WHAT IS E-MAIL MARKETING?

• Email marketing is the use of email to promote
  products or services, as well as incentivize
  customer loyalty. It is a form of marketing that
  can make the customers on your email list aware
  of new products, discounts, and other services.
  Email marketing is one of the most effective and
  popular marketing tools.

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THANK YOU

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  Kanjhawala Road,
• Budh Vihar, Rohini, OPP. Rajni Gupta Hospital,
  Delhi110086
• Phone [phone]
• dicsinnovatives_at_gmail.com
• DEVANSH GOYAL