Self Booking Tools in the European Markets

1
Self Booking Tools in the European Markets

• ACTE Member Benefit
• Phocuswright Survey 2006

2
Overview of the European Markets

• Whilst managed business travel demand in Europe
  will be modest over the next three years, online
  corporate travel will achieve tremendous growth
• Even though SBT usage is not mandated, companies
  are achieving adoption rates of 70

3
Drivers of online adoption in Europe

• Cost Containment
• Visual guilt
• 52 of corporations indicate that employees are
  now responsible for their own travel Visa
  Europe
• Global directives from US multinationals and
  larger regional companies based in Europe

4
Overview Of European Markets
European Corporate Travel Share by Market, 2005
European Online Corporate Travel Share By Market,
2005
5
SBTs are becoming more proficient

• Multi functionality
• Ability to handle complex itineraries
• Rail Travel
• LCC
• Stronger Mandates
• Increased comfort with using technology