Global competitiveness needs more then Halal Certification

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Global competitiveness needs more then Halal
Certification

• By
• Mohamed El-Mouelhy
• Chairman
• Halal Certification Authority Australia

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Muslim Population
50.70 Million
12.3Million
1237 Million
471Million
3.07Million
0.60Million
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World Muslim Population
Year 2006 (M) Muslim (M) (M) ASIA
3,970.50 1,237.36 31.16 AFRICA 923.20
470.92 53.18 EUROPE 737.70 50.70
6.93 NORTH AMERICA 331.50 12.30
2.15 SOUTH AMERICA 566.05 3.07
0.54 OCEANIA 33.54 0.60
1.79 TOTAL 6,313.78 1,789.77 28.35 The
total Muslim population is increasing at the rate
of 2.9 p.a. according to the US Centre for World
Mission 1997 Report. Source www.Islamicpopulation
.com
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Potential Muslim Customers
Europe/US
Sub-Continent
Mus (M) GDP/pp Sri Lanka
9 1.7 3,550 India
14 133.3 2,700 Pakistan
97 125.4 2,100 Bangladesh 88
104.6 1.750
Mus (m) GDP/pp US 4.1 12
37,200 France 10 6.1
25,400 Netherlands 3 5.4
25,000 Germany 3.7 2.8 24,400 UK
2.7 2.6 23,800 Italy 2.4
1.4 23,100
Middle East
Asia
Mus (M) GDP/pp Singapore
17 .7 27,500 Japan .14
1.8 25,900 Brunei 67
.3 18,600 Malaysia 59 15.4
11,300 Thailand 10 6.5
7,700 Philippines 14 10.4 4,800
Indonesia 88 195.3 3,900
Mus (M) GDP/pp UAE
96 4.6 24,800 Qatar 100
.8 21,300 Bahrain 100 .7
16,100 Kuwait 89 2.6
16,000 Saudi Arabia 100 24.6 11,500
Egypt 94 70.8
3,800 Jordan 95 5.5 3,600
Source www.islamicweb.com
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Market Segments
Food
Cosmetics/Toiletries

• Raw Materials
• Semi Processed
• Retail

• Raw Materials
• Semi Processed
• Bulk Manufacture
• Retail

Cleaning
Pharmaceuticals

• Raw Materials
• Semi Processed
• Retail

• Bulk
• Retail

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What You Need

• It is imperative for manufacturers wishing to
  gain a foot hold in the Halal market place to be
  mindful of Muslims religious sensibilities.
• Remember, Halal can be eaten by non Muslims,
  however Muslims will only eat Halal.
• If you dont need a certain certification, that
  is exactly what you should obtain because your
  competitor is thinking the same.

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Next Step

• Seek Halal certification for products before
  attempting to sell to Muslims.
• The Halal certification agency you work with must
  be recognized in the countries you are aiming at.
• Certification should be achieved without
  complications.

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What Halal Certification Entails

• 1. Investigation of all contents of the product
  by independently communicating with all suppliers
  of the components.
• 2. Investigation of the cleaning procedures used
  to clean the storage, production equipment,
  packaging equipment etc. including all cleaning
  materials.
• 3. Site audits of all production / processing
  sites to verify their compliance with Islamic
  Dietary Laws.
• Delivery and storage components
• Transportation of components from storage to
  production
• Preparation of components
• The manufacturing / processing of the product
• Packaging of the product
• Storage and despatch of the product
• Any other products manufactured / processed on
  the same site

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Benefits of Halal Certification

• Expanded markets overseas
• Strengthen domestic market position
• Better management of seasonal trends
• Better management of the supply cycle -
  peaks/troughs
• Better management of production cycle
• New Markets
• Capitalising on the countrys advantages

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Other Certifications

• Health Certificate and Certificate of Origin
• Obtainable from the authorities in your country.
• HACCP
• Hazard Analysis at Critical Control Point.
• SQF 1000
• Safe Quality Food, for Farmers
• SQF 2000
• For Food Manufacturers and Distributors
• ISO 9000 series
• International Standards Organization
• QMS
• Quality Management System
• Shop Fresh
• For perishable food

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Example Australias Advantages

• 1. Halal Certification
• 2. Health/Origin Certification
• 3. HACCP/SQF Certification
• 4. ISO 9000 Certification
• Shop Fresh

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