The Good, the Bad and the Ugly: CSR, Film and Tourism

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The Good, the Bad and the Ugly CSR, Film and
Tourism
Two Cases of Filming in a Small Community

• Sue Beeton, La Trobe University

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Components of CSR (Carroll, 1979)

• Economic
• Legal
• Ethical
• specific benefits and consideration to the local
  community
• Discretionary
• philanthropic

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Focus of the Paper

• Do film companies demonstrate care regarding the
  flow-on aspects of their filming in terms of
  leveraging opportunities for the communities in
  which they film?
• By considering this, we also ask, is CSR alive
  and well in film-induced tourism, and how far can
  it go towards promoting the future of the host
  communities?

4
Heartbeat vs Harry Potter
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1. Heartbeat
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2. Harry Potter

• many film companies are firm in not allowing
  actors to be photographed. There are thus no
  views here of Harry Potter or his school
  friends! (Idle, 2003 1)
• a magical day out with magicians, magic shows,
  live owls and more (North Yorkshire Moors
  Railway, 2006)

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• Have YTV and WB demonstrated any Social
  Responsibility towards the Goathland community?

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Conclusion

• CSR in this case can be seen as a direct result
  of each companys future needs
• Also points to differing attitudes towards the
  social responsibility of each organisation
• WB presenting the perception that profit is its
  sole responsibility, while
• YTV shows indications of some commitment towards
  the host community through their actions.

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Finally

• Is CSR simply the latest PR buzzword?
• If a company is operating in a responsible
  manner, does it mean it is practicing CSR?
• Does it matter?