Philip Morris - PowerPoint PPT Presentation

1 / 27
About This Presentation
Title:

Philip Morris

Description:

Anything we can do to research and counteract their activities is at the same ... PM's makeover is not just PR: It is calculated to undermine the tobacco control ... – PowerPoint PPT presentation

Number of Views:1122
Avg rating:3.0/5.0
Slides: 28
Provided by: ruthm3
Category:
Tags: morris | philip

less

Transcript and Presenter's Notes

Title: Philip Morris


1
Philip Morriss Project SunriseWeakening
tobacco control by working with it
  • Ruth E. Malone, RN, PhD
  • Patricia McDaniel, PhD
  • Elizabeth A. Smith, PhD
  • University of California, San Francisco
  • Department of Social Behavioral Sciences
  • Funding NCI CA095989,
  • American Legacy Foundation Fellowship,
  • CA Tobacco-Related Disease Research Program
    13KT-0081

2
1990s U.S. tobacco industry faced challenges
  • FDA attempts to regulate cigarettes/nicotine
  • Multiple state lawsuits
  • Smokefree laws
  • Tobacco control activism
  • Critical media coverage

3
If status quo were maintained
Source PM 2044341638/1676
4
Source PM 2044341638/1676
5
Source PM 2044341638/1676
6
Butwith a proactive agenda
Source PM 2044341638/1676
7
Source PM 2078018689/8800
8
Source PM 2070437692/7704
9
Fair Play included
Source PM 2063393720/3726
10
Researchimportant because
  • Antis activities are a principal reason
    fornegative sentiment against the tobacco
    industry.
  • Anything we can do to research and counteract
    their activities is at the same level as our
    research on ETS or nicotine (albeit not as high
    profile
  • Source PM 2046901461

11
Relationshipsimportant because
12
Exacerbating conflicts
13
Source PM 2063393720/3726
14
Source PM 2062367623/7628
15
Weaken credibility
  • Publicize financial motives of Voluntary Health
    Organizations How do these organizations raise
    funds and what do they do with them?...
  • Work with other social stakeholders to question
    priorities of foundations involved in tobacco
    advocacye.g. raise questions about why RWJ
    foundation support is not going to other causes.

Source PM 2063393720/3726
16
Diminish funding
  • Establish a coalition of watchdog groups,
    conservative media and non-traditional allies to
    publicize evidence of abuses of federal and state
    statutes
  • Divert funds to either benign tobacco-related
    programs, or to programs that affect other social
    policy stakeholdersAn example might be to divert
    ASSIST or IMPACT funding into programs designed
    to enforce tobacco minimum age laws.

Source PM 2063393720/3726
17
Source PM 2063393705/3719
18
Evidence of implementation
  • Research
  • Created Common Ground database on tobacco
    control organizations
  • biographical information
  • funding sources
  • political contributions
  • advertising
  • meetings
  • budgets
  • policy priorities/plans
  • communications

19
(No Transcript)
20
Evidence of implementation
  • Relationships
  • Attempted dialogue with AHA, ACS, ALA re youth
    smoking, access
  • Attempted dialogue with RWJ rebuffed
  • National 4-H youth smoking initiative (1998)
  • Overtures to TC leaders re harm/risk reduction
  • Corporate philanthropy

21
Evidence of implementation
  • Diminish funding
  • May have urged IRS to investigate AHA, ALA
    political activity
  • National Smokers Alliance sued Roswell Park
    Cancer Institute
  • PM report on waste, fraud and abuse in
    California TC expenditures
  • Attacking ASSIST
  • Marked ? in TC funding

22
Evidence of implementation
  • Weaken credibility
  • Message testing
  • Use of third-party allies, e.g. taxpayer,
    smokers rights, pro-choice/tolerance groups
    accuse TC groups of extremism

23
Source PM 2078018689/8800
24
Improved attitudes toward PM
  • 1993 PMs opinion research showed
  • Highly negative view of company
  • 2000 39 view favorably
  • 18-34 age group rating grew by 26 percentage
    points
  • December 2000 More young adults view PM
    favorably (45) than unfavorably (34)

25
Conclusions
  • PMs makeover is not just PR It is calculated to
    undermine the tobacco control movement by
    creating conflict and thwarting industry
    delegitimization as a TC strategy
  • Partnerships with TC may serve PMs aims of
    disempowering TC movement and enhancing its own
    social acceptability

26
One last point
  • This is a long-term project.It will take a
    series of interdependent actions, plans and
    initiatives. A reweaving of the fabric of social
    acceptability.

Source PM 2078018668/8672
27
More information
  • http//legacy.library.ucsf.edu/popular_documents/
  • McDaniel, P. A., Smith, E. A., Malone,
  • R. E. (2006). Philip Morriss Project Sunrise
    Weakening tobacco control by working with it.
    Tobacco Control, 15, 215-223.
Write a Comment
User Comments (0)
About PowerShow.com