The Rise Of Mobile Commerce In India And How To Get Started

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The Rise Of Mobile Commerce In India And How To
Get Started?
Mobile Commerce is soon emerging as a new way of
browsing. While customers continue to enjoy the
convenience of online shopping, companies are
always looking for new methods to improve the
customer experience. Mobile commerce is a hot new
trend that has already been profitable for many
businesses. It is possible to acquire products
and services through mobile devices from any
location, at any time, thanks to mobile
commerce. Thanks to this retail strategy, new
information and items may be sent to mobile
customers constantly. Many various forms of
mobile commerce exist, each with its benefits and
drawbacks. Before embarking on a mobile commerce
initiative, organizations must be careful to
consider all of the possible ramifications. In
recent years, Indias reliance on mobile phones
has grown exponentially. According to current
data, approximately 70 of Indians use a feature
phone. Smartphone commerce, often known as
m-commerce, has grown in popularity as e-commerce
and mobile use increase. Reports from the IMF
and the Central Statistics Office (CSO) show that
Indias economy is one of the worlds
fastest-growing ones. Digital India, Make in
India, Start-up India, Skill India, and the
Innovation Fund are some of the measures that the
Indian government has implemented to boost
e-commerce development in the nation. Bharat
Interface for Money (BHIM) for mobile payments
has also been implemented. Mobile Commerce What
Is It Exactly?
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MCommerce is another term for mobile commerce.
Using mobile devices, such as smartphones or
tablets, to access the internet over a wireless
connection makes mobile commerce. As a result,
its a beautiful internet buying experience, but
on a mobile device. Furthermore, mCommerce made
all products and services available and ensured
complete connection. Mobile devices are becoming
more common, and people spend more time with them
than with conventional PCs with internet access.
Mobile commerce is growing in popularity with an
increase in the use of smartphones. MCommerce is
anticipated to become the most popular means of
promoting and selling in the future since it has
a wide range of uses. In addition, mCommerce has
simplified the process of browsing, paying, and
receiving things. The report predicts that there
will be 2.32 billion smartphone users worldwide
by the end of 2018 and 2.87 billion by 2020.
Over 2 billion individuals are expected to do
some form of mobile commerce transaction this
year. Small and big companies alike may benefit
from mCommerce. Because of the vast and growing
number of people who own and use cell phones,
there is an expanding market for a wide variety
of products and services. Rise Of MCommerce In
India
Mobile e-commerce is predicted to be a benefit to
the e-commerce industry. According to a recent
study by PayPal, 70 of Indian shoppers prefer to
make purchases using their mobile phones. In
India, mobile devices account for 51 of online
sales volume. Only 43 of people worldwide like
to purchase on their mobile phones, but India is
leading the pack in terms of e-commerce.
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As of 2017, the Indian e-commerce industry
reached USD 38.5 billion, and by 2026, it is
predicted to reach 200 billion. In 2017, 34.5
percent of all e-commerce sales were made using
mobile devices. By 2023, the figure is predicted
to rise to 54. Mobile e-commerce websites like
Amazon, Flipkart, Nykaa, Myntra, Paytm, Snapdeal,
and IndiaMart are among the most popular in
India. Related How To Create A Mobile-First
Web Presence? Mobile Commerce Benefits To
Businesses Store Access Is Easier
Using wireless devices, MCommerce makes finding
items in the market more accessible. Customers
no longer have to go to the shop to acquire their
necessities since mobile commerce allows them to
do it online. As a result, this reduces their
effort, money, and time. With mobile marketing,
you can make upgrades and provide your eCommerce
site better than ever before, which is another
benefit. For your eCommerce company to prosper,
you need the following features in your mobile
app Good speed, user-friendliness, and intuitive
interface. Improvements To The User Interface In
eCommerce, its all about the customers
experience. In the modern world, most
individuals have a basic understanding of how
smartphones and tablets operate. On the other
hand, customers have already figured out how to
find what theyre looking for in a matter of
seconds. Apart from that, clients may ask for
guidance from their fellow shoppers or show off
their newly purchased things to their social
circles. As a result, a positive user experience
leads to higher conversion rates and revenue.
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Related How Advertisers Can Engage Mobile
Audiences Across Various Devices? A New
Marketing Channel Is Created
Creating a new marketing channel is yet another
benefit of mobile commerce. Mobile applications
allow you to offer your goods and services to
end-users swiftly. As a result, it provides a
wide range of functions, including general
information (such as a search function), news
feeds, and product pricing. However, one of the
significant benefits of having a mobile app for
your company is that your customers can access
all the information you like to present to them.
This necessitates the use of special offers and
discounts. You may get even closer to your
customers by sending them push alerts. Thanks to
this, your customers will be reminded of your
goods and services anytime they need
them. Tracking Your Location and Receiving
Customized Notifications
Using location tracking to aid customers in
finding directions or the transportation service
they need might be beneficial. This means that
when a customer subscribes,
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you may send them location-based push alerts with
customized offers and boost sales. As a result,
more people will be able to convert more quickly.
To put it another way, customized push
notifications are more popular with customers
than marketing emails and have twice as many
conversions. Traditional Retail Sales Have
Several Advantages
Traditional retail sales may benefit
significantly from the use of mobile commerce. A
retail shop might look like this after it has
covered all the accessible parts of each
product. Manually updating such data would be a
hassle for the companys employees, but it would
also be confusing and inconvenient for everyone
using the system, including consumers. Theres
no doubt that mobile commerce is gaining ground
in the retail industry and will continue to do
so shortly. Getting Started with Mobile
Commerce Best Practices Use The Power Of The
Masses
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Customers abandon their shopping carts because of
concerns about payment security, whether on
mobile devices or the web. Abandoned shopping
carts are a source of frustration and a missed
potential for revenue for your company. This is
particularly true when youve established
yourself on a new platform. Customers are likely
to have a lot of reservations about purchasing
in the new world of mobile shopping. As a result,
social proof has come to our aid. No matter how
long youve been in business, social proof may
help your clients see you as a trustworthy
company. Incorporate social proof into your
mobile platform to help clients feel more secure
about purchasing decisions. Boost Website Speed
Nowhere in eCommerce does Slo-mo need to breathe
life its just good for Instagram. There should
be no delays in opening your mobile pages. Delays
in page loading might have a negative influence
on your clients. Make sure that your website
pages open quickly, especially if you want to
increase interaction on your mobile platform. One
of the best ways to ensure this is by hosting
your website on a robust w eb hosting platform
that guarantees the best uptime. The bounce rate
rises by 32 percent when the page load time
grows from one second to three seconds.
Additionally, a website load time of six seconds
results in a bounce rate of 106. Related How
Can You Speed Up Your Website With LiteSpeed?
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Design For Mobile Browsing
To be successful in mCommerce, you must adopt a
mobile-first strategy. Whether starting from
scratch or upgrading an existing e-commerce
website, you must keep mobile in mind. Many
variables must be considered, such as the
responsiveness of the design and the selection
of legible colors even in low-light mobile
devices. Because most online searches are now
conducted through mobile devices, Google gives
preference to mobile-friendly websites. Get Web
Customers On Mobile
A few people may be unfamiliar with your brand,
but the vast majority of your consumers are
already familiar. Keep in mind that your mobile
design should be in sync with your web design or
a platform previously developed by your company.
For example, utilize the same hue and put your
logo on various mediums. Similar choices and
product categories should be made available. If
you want your consumers to have a seamless
shopping experience, you should connect their
purchases and profiles across all of your
platforms. To locate their wishlist and purchase
history, users must search all platforms
regardless of the device they use.
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Putting Things To Test
No matter what modifications you make to your
current website, be sure you test it first. Keep
an eye on how your consumers react due to these
modifications. There are several advantages to
doing an A/B test of your new mCommerce platform.
Make use of the information provided and
improve. The answer is YES if the numbers are
correct. Related Android vs. iOS Which Mobile
Platform Is Best For App Development? Conclusion
Mobile purchasing is on the increase and this
marks the importance of mobile commerce. We may
safely assume that your customers would
anticipate the convenience of buying on smaller
screens, given the rise in social media and
mobile payment use. If you dont take advantage
of mobile sales, youre missing out on a chance
to make more money. Its not difficult to get
started with mobile commerce. For your mobile
customers, many platforms allow you to create an
appealing storefront along with experimenting
with Progressive Web Apps (PWAs), mobile
applications, and more. You can use them for
setting up your mobile store. Having a mobile
store will ensure an increase in leads and
conversions, this is the best way of reaching out
to people as of now.
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